best practices for client reporting for third party merchandising
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Best Practices for Client Reporting for Third Party Merchandising
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Communicating results to your clients is
a vital part of Third Party Merchandising
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If a merchandiser set up an in-store
display, and the client wasn’t there to
see it…does the display exist?
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The discrepancy between actual value
vs. perceived value is enormous.
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The top 3 reasons for B2B customer
churn is…
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1. Lack of Outcome
or the PERCEPTION of Lack of Outcome
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2. Lack of Trust
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B2B organizations must establish human
to human relationships with customers
based on transparency & accountability
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3. Lack of Relevance
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Clients look to your organization for
relevant, proactive advice tailored to their
environment.
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So how do can you avoid these common
B2B pitfalls?
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Better Client Reporting.
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A picture is worth a billion words to third
party merchandising clients.
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It is the ultimate proof of service.
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Sophisticated solutions like Field Activity
Management software allows users to…
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Share Photos
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Share Rep Activities
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Share Competitive Activities
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Share Inventory Information
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It also allows managers to pick and
choose which information to share.
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Managers can export data to clients
easily through URL, PDF, or Excel.
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Provide your clients with real time data.
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And the service they deserve.
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To learn more, download our Complimentary Best Practice Guide for Client Reporting for Third Party Merchandising
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