best practices for cove/merlin metadata producer webinar, october 5, 2010

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  • Best Practices for COVE/Merlin MetadataProducer Webinar, October 5, 2010

  • AGENDAProject Merlin ProgrammingMetadata Best PracticesMetadata Resources

  • PROJECT MERLIN UPDATEMerlin Admin Tool Release 1 in private public launch: October 21, 20101176 (and counting) web objects contributed by producers and stations!10382 videos from COVE

  • BETA FEEDBACKFirst, let me congratulate you, and thank you, for providing truly one of the most visually exciting and informative websites on the Internet. I believe that you have taken over first place from Nat Geo for visual appeal, no small accomplishment. You are also the best in info diversity. You are among the best in information sophistication.


  • PBSi PROGRAMMING PRINCIPLESExpose the depth & breadth of PBS programs & topics by leveraging MerlinSurface long & short form videos with COVEDrive broadcast tune-in Drive online traffic and engagementSpotlight station content and drive traffic to local sites


  • TOPIC PAGESNational and station contentLightly curated and dynamically drivenSlots 1 & 2: Pinned with editorially selected contentSlot 3: Local station content (also, every 5th slot after)2331

  • METADATA BEST PRACTICESInformed by review of Beta site PBS StaffProducersStations PBS Viewer panelDesigned for optimal presentation in many platformsConstantly evolving as new platforms/needs are added

  • COVE: MORE THAN THE PORTALAll COVE videos should be presented to stand alone, in any platform:PBS.orgProducer SitesVideo PortalMobile (iPhone & iPad Apps)PBS WidgetsNewslettersSocial Media OutreachAPI: Destination Unknown

  • COVE PROMO VIDEOSPromo videos should be tagged in COVE, to avoid duplicates in Merlin

  • WRITING TITLESStrong examplesWeak examples

    Tradition of Strength too vague, could apply to many things.

    Melanie Shmois who is she, why is she covered/interviewed?

    Howard Dean on what, health care reform, 2010 midterm elections, etc?

    Episode numbers, or full dates

  • EPISODE DATES NO LONGER WORKSpecial Headline CasesSegmented programsNews & Public Affairs programs

    Current titles Date Episode number

    Permissible in COVE, but is unviable in Merlin

    Options Segment video in Cove Producer suggestions

  • CHOOSING GOOD IMAGESImages dramatically impact click-thrusUse striking photos, not program logos or textDont repeat images for multiple objectsTry to avoid screengrabs when possibleHi-res requirements: 16x9, at least 640x360


  • SMART TOPIC ASSIGNMENTCOVE = MerlinMaintain the collective harmony Meet user expectationsAssign topics as with your producer sitesThreshold to considerDont forget the tags

  • SHORT DESCRIPTIONSProvide the hook to grab a readerSet user expectationsHighlight non-articles such as games, quizzes, photo galleries, etc.Keep it short and clear

  • METADATA RESOURCESProducer Exchange: Resource Center: Merlin Content Standards and SpecificationsCOVE: COVE Tips and TricksStation Remote Control (for stations)Your Program ManagerProblems: Use JIRA, choose Video or Merlin

  • QUALITY ASSURANCEProducers: Help us help youPBSi Content and Promotions TeamFlagging in Merlin



    Producer Products and Services, PBS InteractiveMatt Schoch 703.739.8489 [email protected]

    Content and Promotions, PBS InteractiveJessica Duda 703.739.8696 [email protected]

    **Repeating imagesPromos vs highlights vs full episodes*Headlines for interviewsThe Challenge of Segments*Headlines for interviewsThe Challenge of Segments*