best practices for story maps
TRANSCRIPT
TOP TENTIPS FOR
STORY MAPS
Christina Phang
MAP | Simple web app that combines maps with photos, videos, and text.
STORY
RelevancyWhat are you trying to tell
TIP 1 | Curate Your Story
How will it engage people
TIP 1 | Curate Your Story
The information you have
TIP 1 | Curate Your Story
What people want to see
TIP 1 | Curate Your Story
TIP 2 | Simplicity!
Don’t make viewers think. Minimal interaction to “get the point,” no layer lists orcomplex interfaces
TIP 3 | Audience
GENERAL PUBLIC PRIVATE POLICY MAKERS
TIP 3 | Audience
Smithsonian Demo
http://challenges.epals.com/folklife/map/
TIP 4 | People expect mobile friendly
TIP 4 | Mobile
TIP 5 | Keep brand colors consistent
TIP 5 | Keep brand colors consistent
TIP 6 | UI/UX
Photos
Text
Main Stage
101 Sections!
TIP 7 | Compelling content
Description in 1 sentenceWe live in 140 character world
TIP 8 | Details matter. Don’t forget popups!
TIP 9 | Don’t make your viewers think…
TIP 9 | Don’t make your viewers think…
TIP 10 | Call to action, what can readers do afterwards?
TIP 10 | Call to action, what can readers do afterwards?
Thank You!
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Christina [email protected]