DIGITALMARKETING

IN 2017

THE BEST PRACTICES INTHE BEST PRACTICES IN

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SEO

CONTENTSINTRODUCTION..............................................................1LONG TAIL KEYWORDS................................................3RESEARCH SUITABLE KEYWORDS............................4OPTIMIZE YOUR MAIN TITLE TAG AND YOUR POST HEADLINE........................................................................5WRITE AN ENGAGING META DESCRIPTION.............7OPTIMIZE YOUR SITE ARCHITECTURE & YOUR URL.....................................................................................8KEYWORDS IN URLS: STILL A GOOD THING............9EVALUATE USAGE DATA & WEBSITE SPEED...........10BUILD AUDIENCES THROUGH SOCIAL MEDIA...............................................................................11CONCLUSION ..................................................................13

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INTRODUCTION

IntroductionThe world of Internet is all about keeping up. With every single thing being uploaded on the internet, through the wide expanse of sites, you get only one message – buck up so you can keep up.

It is a fact that you cannot liveup to the demands and needs of the present time with everything the internet has to offer – it is practically impossible; but if you are one of the contributors of the data on the internet, then you must always aim to publish your content up there, right in front of everyone’s faces, and let it be something that everyone wants to read.

However, if all of this was such a piece of cake, there would be no point of search engines and everyone would know everything.

With so much competition, you can be the number one hit

Introductionon the SERPs only if you are a smart search engine optimizer and a remarkable content writer.

Here are some of the best tips that you can apply in 2017 to help you get to that level.

Long Tail KeywordsThe very first step of a successful SEO strategy is to pick out the most suitable keywords for the content on your site. SEO experts from all around the world advise you to achieve your traffic building by the use of long-tail key-words. The best possible way of using long-tail keywords is to incorporate them in informative content on blogs that are written specifically for a targeted audience.

IntroductionResearch Suitable KeywordsThe second task for you is to carry out a thorough research to find the most common search terms by your target audience. You will have to look at the search volume and competition to ensure that you choose the most effective keywords that assist you in boosting the traffic on your website to a great extent.

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Opt imize Your

Main T i t le Tag &

Your Post Headl ine

Optimize Your Main Title Tag & Your Post Headline

Optimizing the main title tag is some extremely important to do if you want to ensure effective search engine opti-mization for your website. Doing this will ensure that when someone searches for the relevant keywords, they can find your website more readily. Therefore, it is always a good idea to use a creative tagline, or an interesting slogan or keyword right before your brand name. Moreover, you should SEO optimize the headline of every webpage or every blog post on your site. Keep in mind that your headline should be captivating enough to make people want to click on it, and contains enough de-scription so it gets a higher search engine ranking.

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Write an Engaging

Meta Descr ipt ion

Opt imize Your Si te

Archi tecture & Your URL

Write an Engaging Meta Description

Meta description is the name given to those few lines that are seen in search results below your headline. If this short description is well-written, there will definitely be more traffic on your website.

Optimize Your Site Architecture & Your URLThe search engine spiders or the users should never have any difficulty in finding any content on your site. In order to ensure this, many websites have the most important webpages within at most three clicks from the homepage. The easiest way of checking if some content is too far away is to note the URL structure. You must have a clean and clear URL in order to build more traffic by SEO. This makes your website easy to remember and share for the users, and quick to crawl for the search engines.

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Keywords in URLs:

st i l l a go od th ing

Evaluate Usage Data &

Websi te Spe ed

Keywords in URLs: still a good thing

The world of SEO still appreciates using the keywords that you use to target your audience in your URLs. This can prove helpful for you for many reasons.

First of all, your keywords can be seen by the people who see your URL on any email, social media, or when they hover on a link and realize they are getting exactly what they wanted and expected.

Secondly, the URLs of your website will be copy and pasted on a regular basis. In cases where there is no anchor content used with a link, the URL itself will act as the anchor text. This can be a powerful input to get better rankings.

Thirdly, the keywords you use in URLs, show up in search results. This is important to you because research on search engine optimization has concluded that the URL is one the elements that most searchers consider when they’re choosing a site to click.

Evaluate Usage Data & Website Speed

Your SEO practices can be greatly affected by the usage data of your website. You should analyze this data and check whether people choose to spend more than a minute on your site.

The time your website takes to load also has a great impact on your search engine ranking. You should immediately start thinking of ways to improve loading speed of your site if it takes too long to open due to an excess of flash content or imagery. Make sure your website does not have any performance problems.

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Bui ld Audiences

Through

Social Media

Build Audiences Through Social Media

This is an off-page SEO technique. Your overall search results can reach a new level through an efficient use of social media. Therefore, an easy way to start with off-page search engine optimization is to develop content and share and post it on all your social media profiles for efficient link-building.

Another simple way of gathering more traffic is using Google+ for business. Google+ is highly integrated with all other Google apps and aspects, and you will see a significant effect on your search engine rankings if you share your content through this social media platform.

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Conclusion

ConclusionIt is important to note that neither of the SEO techniques you use will give you results immediately. These tips take some time in showing their effect after you have applied them. At the same time, each of these things may not be relevant to your website; it is advised to always analyze your requirements and then take steps.