Best Practices of

Event Planning & Manageme

ntBy De-de Mulligan, CMM

May 3, 2023 @DedeMulligan 1

Agenda

May 3, 2023 @DedeMulligan 2

• Planner Reality• 2016 Meeting Trends• Ways to Promote Your Event• Online Registration Systems• Increase Attendees • Q & A

2016 Meeting

Planners’ Reality

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• 92% Want Team Building Activities• 67% Need Better Event Metrics• 63% Demand Much Better Bandwidth• 55% Have Flat Budgets• 46% Book Meetings 2-6 Months in

Advance• 43% Said the Meeting Location is

Important• 42% of Attendees Expect a Response

within One Hour

2016 Meeting

Trends

May 3, 2023 @DedeMulligan 4

• Crowdsourcing Agenda• Airbnb• Shorter, Interactive Presentations• Mobile, Mobile, Mobile• Apps• Hashtags• Live Streaming Videos• Second Screens• Geofencing

• Virtual Reality

Ways to Promote

Your Event

May 3, 2023 @DedeMulligan 5

• Use Video – Here are two great examples how video sells:

• Kalahari Resorts & Conventions• Sky Zone

• Develop a Promotional Calendar

• Use a Variety of Touch Points

Online Registration Systems

May 3, 2023 @DedeMulligan 6

• Make them super simple to:• Register• Add Guests• Pay• Cancel• Promote to their social channels

• Connect registration link to your:• Website• Social channels• Email campaigns

Increase Attendance

50%

May 3, 2023 @DedeMulligan 7

• Focus on• Valuable Content• Storytelling Speakers• The Right Attendees• Targeted Exhibitors• Sponsors

• Provide Multiple Ways to Contact You & Respond Quickly

• Engage Attendees through Social with Questions & Contests

• Mail, email, and phone

Now It’s Your Turn

May 3, 2023 @DedeMulligan 8