best practices of social tech for social change - mars best practices series

Download Best Practices of Social Tech for Social Change - MaRS Best Practices Series

Post on 05-Dec-2014

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Examine how organizations and social change-makers plug into social media and Web 2.0. Want to double your donor list, co-create content or unleash a viral cause campaign? Learn how (and more) as these speakers explore different aspects of “social change 2.0.” Matt Thompson discusses social technology with regard to advocacy and social movements. Kirstin Beardsley highlights where social technology and fundraising intersect—and how non-profits can engage their constituents, work on their mission and inspire philanthropy. Peter Deitz probes the opportunity social technology offers to be more open and collaborative in program creation and implementation.

TRANSCRIPT

  • 1. BEST PRACTICES IN SOCIAL TECHNOLOGY FOR FUNDRAISING Kirs%n Beardsley, CanadaHelps
  • 2. Social technology isnt just another channel
  • 3. TradiEonal charitable model is changing (thank goodness!)
  • 4. Build relaEonships
  • 5. The rule of thirds
  • 6. Be real
  • 7. Transparency
  • 8. Storytelling
  • 9. Encourage ParEcipaEon & AcEon
  • 10. Peer-to-Peer
  • 11. Measure What MaRers
  • 12. Let Go!

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