best practices of social tech for social change - mars best practices series

20

Upload: mars-discovery-district

Post on 05-Dec-2014

896 views

Category:

Business


0 download

DESCRIPTION

Examine how organizations and social change-makers plug into social media and Web 2.0. Want to double your donor list, co-create content or unleash a viral cause campaign? Learn how (and more) as these speakers explore different aspects of “social change 2.0.” Matt Thompson discusses social technology with regard to advocacy and social movements. Kirstin Beardsley highlights where social technology and fundraising intersect—and how non-profits can engage their constituents, work on their mission and inspire philanthropy. Peter Deitz probes the opportunity social technology offers to be more open and collaborative in program creation and implementation.

TRANSCRIPT

Page 1: Best Practices of Social Tech for Social Change - MaRS Best Practices Series
Page 2: Best Practices of Social Tech for Social Change - MaRS Best Practices Series

Kirs%n  Beardsley,  CanadaHelps  

BEST  PRACTICES  IN  SOCIAL  TECHNOLOGY  FOR  FUNDRAISING  

Page 3: Best Practices of Social Tech for Social Change - MaRS Best Practices Series

Social  technology  isn’t  just  another  channel  

Page 4: Best Practices of Social Tech for Social Change - MaRS Best Practices Series

TradiEonal  charitable  model  is  changing  (thank  

goodness!)  

Page 5: Best Practices of Social Tech for Social Change - MaRS Best Practices Series
Page 6: Best Practices of Social Tech for Social Change - MaRS Best Practices Series
Page 7: Best Practices of Social Tech for Social Change - MaRS Best Practices Series

Build  relaEonships  

Page 8: Best Practices of Social Tech for Social Change - MaRS Best Practices Series

The  rule  of  thirds  

Page 9: Best Practices of Social Tech for Social Change - MaRS Best Practices Series

Be  real  

Page 10: Best Practices of Social Tech for Social Change - MaRS Best Practices Series
Page 11: Best Practices of Social Tech for Social Change - MaRS Best Practices Series

Transparency  

Page 12: Best Practices of Social Tech for Social Change - MaRS Best Practices Series

Storytelling  

Page 13: Best Practices of Social Tech for Social Change - MaRS Best Practices Series
Page 14: Best Practices of Social Tech for Social Change - MaRS Best Practices Series
Page 15: Best Practices of Social Tech for Social Change - MaRS Best Practices Series
Page 16: Best Practices of Social Tech for Social Change - MaRS Best Practices Series

Encourage  ParEcipaEon  &  AcEon  

Page 17: Best Practices of Social Tech for Social Change - MaRS Best Practices Series

Peer-­‐to-­‐Peer  

Page 18: Best Practices of Social Tech for Social Change - MaRS Best Practices Series

Measure  What  MaRers  

Page 19: Best Practices of Social Tech for Social Change - MaRS Best Practices Series
Page 20: Best Practices of Social Tech for Social Change - MaRS Best Practices Series

Let  Go!