best practices workshop ii today, now. introduction
TRANSCRIPT
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Best Practices Workshop IIToday, now
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Introduction
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Questions
Q1. What are the best criteria for identifying people in need as a target for your projects and measuring your outcomes?
Q2. How can you gain media support and ensure effective marketing of your team?
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Best criteria to identify people in Need
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- Break up into groups!- No more than 2 people from the same team!
GROUP TIME!!!
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Identifying Targets
Discussion Questions:1. How do you identify who to target2. What has been effective? 3. What has not been effective?4. How can it be improved?
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Identifying Targets
• Businesses
• Communities
• Public Goods
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Carnegie Mellon Approach
Project Leader
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Methodology
Discussion Questions:1. What methodology do you use to select
targets?2. What has been effective?3. What has not been effective?4. How can it be improved?
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MethodologyOur Approach
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MeasurementDiscussion Questions:1. What means of measurement do you use to
assess outcomes?2. What has been effective?3. What has not been effective?4. How can it be improved?
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MeasurementOur Approach
• Increased Awareness
• Saved Costs (CBA)
• Improved Knowledge
• Monitoring
• Value Added
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How can you gain media support and ensure effective
marketing of your team?
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Discussion Questions
1. What types of media do you currently use?2. What is your current strategy or method?3. What has been effective? 4. What has not been effective?
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What types of media do you currently use?
Social Media• Facebook
Formal Media• Newspaper
• TV News
• Radio
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https://www.youtube.com/watch?v=Acf_MxbG62M
How about a video??
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Which ones wouldn’t you use?
• Myspace
• Bebo
• Tinder
• Morse code
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What is your current strategy or method?- Break up into groups!- No more than 2 people from the same team!- Brain storm the current methods and strategies that either your team uses or a team could use in accessing media coverage.- 2 effective methods- 1 not so effective method.
GROUP TIME!!!
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A Super Duper Strategy
from UNE
Our team actively engages our university to help access their media outlets and contacts.
A strong relationship with your university will help with all aspects of Enactus activities.
They may even give you money…
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Calculating Media Impressions
• Most media outlets will have circulation figures that you can check from their website, take the average given the amount of time you have been on and presto, media impression.
• Use an Excel spreadsheet to keep track.
• Keep on it! Update regularly.
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Questions?
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The End
Cheers for coming.Good luck with the competition!!
See you at the after Party!