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SMM &

SMO ACTIVITY PLAN


Social Media Audit

Social Media Monitoring

Social Media Management

Social Online Reputation Management

Social Media Marketing

Social Media PR


Social Media Audit:

Research your social media presenceAnalyzing your social media opportunity and threatsRecommending the ideal social media strategyExecution plan


Social Media Monitoring

Identifying con variationsSegregating con variationsAnalyzing conversationInsight & recommendation report


Social Media Management

Strategic presence creation on social mediaPresence promotion and response managementAnalyzing opportunities for social media outreach


Online Reputation Management

Researching and analyzing current online reputationDefining a reputation scoreRecommending steps to improve reputation scoreExecution of recommendations


Social Media Campaign

Creation of campaign thoughtIllustration of campaign execution – tool, Apps and prospective conversation strategyDeliverables (ROI) via camping execution


Social media release

Identification of online PR ObjectiveAnalysis of PR OpportunitiesStrategy Layout and Activation of blogger and Influencer outreach


Social Media StrategyWith a well-designed social media strategy, you can leverage conversation to advance your business. Without such a strategy, you run the risk of falling behind.The benefits of social media campaigns are extensive – from increasing customer satisfaction, to keeping tab on the competition, to marketing your latest product.

Why not take advantage?


FacebookCreating profileCreating pageContent developmentBuzz creationIntegration page with other social media channelsPost updates with links to the desired landing pageJoining groups and pagesAdding membersStarting discussionsSharing links


Creating facebook “like” button and badge, to place it in the website and blogsRun contests, promotional campaigns, polls…Video sharing via YouTube tabs ( for viral campaigns)Photo sharing via page flicker apps/ similar appsDocument sharing ( pdf, ppt, whitepapers, brochures, notes..)Customized contact form/ registration formPromote blogs/feedAdding custom tabsTagging use of various external interactive Apps


LinkedInCreating profileCreating company pageIntegrating profile with other media channelsAdd connectionsJoin GroupsTargeting and networking with the influencersStarting Discussions in groupsActive participations in relevant Q&A’sPublish Press release


Create pollsLaunch and promote e ventsSubmit feedsShare presentationIntegrate blogs to the profileShare likes


TwitterCreating twitter handlePost tweets with site link (content from the site)Following key influencersUse hash tags for keywordsRetweet influential tweetsTweeting based on trendsPost natural updates frequentlyInfluence mentionsCreate a twitter badge and place it on the site and blogsIncrease followers base constantlyNetwork and engage the followers


Google +Create profileCreate pageContent DevelopmentBuzz CreationIntegrating page with other social media channelsPost updates with links to the desired landing pageAdding influencers to our circlesStarting discussionSharing linksDocument sharing ( pdf, ppt, whitepaper, brochures, notes…)Tagging


PinterestCreating ProfileCreating boardsContent DevelopmentBuzz creationIntegration profile with other social media channels/blogsAdd pinsInfluence repinesPhoto sharing with linksSync info graphicsFollow influencersFollow relevant boards


Blogs And Q&A’sBlogs

Follow key blogsComment on blogs with linkNetwork with influential bloggers

Q&A’s

Post questions and answers on Q&A sites like answer, bag, quora, yahoo answers with links, to derive traffic, increase backlinks, create more visibility and enhance online reputation


Digital PRMonitor and evaluate relevant online media conversationEngage with key influencers in the blogosphereDevelop the corporate blogs, social network sites and multimedia toolsPlan and develop content for corporate websitesOptimize e communication for effective distribution in the digital space


Social Bookmarking and Document sharing

Social Bookmarking

Bookmarking Links from the siteAdding keywordsUsing top SBM sites for quality backlinks: mixx, jumptages, Digg, Reddit, stumbleupon, delicious,

Document sharing

Sharing presentation through slide share, scribd, docstocPublishing white papers and Article in scribd and docstoc


12 – Month Social Media marketing plan


12 – Month Social Media marketing timelineMonth 1-3

brand presence

Create profiles

Implement brand image

Announce presence

Traffic Sources

Referring sites

Search engines

Project Traffic

12.5 % increase

Twitter/facebook/ LinkedIn followers

100 -2000 followers

Costing

$500


12 – Month Social Media marketing timeline

Month 3 - 6 :

Brand/customer

engagementIncrease

followers base

Monitor brand,

industry, niche

Reply to customers

and prospects

Traffic source

Referring sites

Search engines

Projected traffic

25 – 30 % increase

Twitter/ facebook / LinkedIn followers

1000- 3000 followers

Costing

$1500


12 – Month Social Media marketing timeline

Month 6 - 12: ROI focus

Special offers for fans,

members, followers…

Converts fans, members,

followers to email

subscribers

Revenue based campaigns

Lead generation

Traffic Sources

Referring sites

Search engine

Projected Traffic

50-60 % increase

Costing

$2500


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