Best  Social  Media  Practices:  How  to  Attract  Fans,  Followers  and  

Members

Prepared  for  the  Association  Executives  of  North  Carolina  (AENC)  

by  Corey  Post  

Founder  

Agile  Leverage  

Content  Marketing  and  Brand  Building  

�1

About  Me• Industry  Speaker,  Writer  • Founder  of  Agile  Leverage,  a  firm  that  helps  organizations  build  powerful  brands  through  engaging  content  

• Held  marketing  leadership  positions  at  startups  and  public  companies  -­‐  over  a  decade  of  digital  experience  

• Learn  more  @  AgileLeverage.com

�2

Content  Creation

• Formats  – Text  – Images  – Video  – Audio  

• (Generally)  Greater  Difficulty  of  Creation  =  Fewer  Pieces  Content  Created

�3

Generate  Content  Ideas• Icerocket.com  

– Find  Out  What  Bloggers  are  Writing  About  

• Quora.com  – Popular  “Subject  Area”  Questions  and  

Answers  • Google  Trends  

– Hot  Searches  – Interest  Over  Time  – Geographic  Interest  – Related  Searches  

• Google  Suggest  – Long  Tail  Opportunities  

• Google  Analytics  – “Popular”  Content  

• Pageviews  • Entrances  

– Social  Network  Referrals

�4

Repurpose  Your  Content

• Repurpose  Your  Content  – Conference  Becomes  Blog  Post  

– Images  Become  Slide  Presentation  

– Poll  Data  Becomes  Webinar  

– Blog  Posts  Become  Newsletter

�5

Facebook

• Upload  Photos  • Enter  Association  Mission,  URL,  etc.  

• Moderate  Member  Comments  

• Push  Blog  Content  • Create  Polls  • Collect  Emails  • Promote  Events,  News,  Updates �6

Twitter

• Tweet  Events,  News,  Updates,  Alerts  

• Use  Hashtags  • Retweet  Influencers  • Follow  Influencers  • Mention  Influencers  • View  Metrics  of  Peer  Associations  • Tweets  • Following  • Followers �7

Blogs  -­‐  The  Center  of  Your  Content  Operation

• Choose  a  Blogging  Platform  • Enable  Social  Sharing  • Promote  Social  Media  Accounts  • Create  a  Blogging  Schedule  • Dedicate  Staff/Resources  • Allow  Member  Contribution  

• Comments  • Polls  and  Surveys  • Guest  Blogs  

• Link  Out  to  Authority  and  Member  Sites  

• Promote  Your  Newsletter�8

LinkedIn

• Groups    • Company  Pages  • Status  Updates  • Job  Postings  • Networking  • Members  • Influencers

�9

Multimedia,  Video  &  Images

• YouTube  • Vimeo  • Vine  • SlideShare  • Webinars  • Pinterest  • Instagram

�10

Social  Media  Advertising

• Advertise  Your  Social  Media  Content  • Facebook  Targeted  Ads  

• Tweets  and  Twitter  Account  

• LinkedIn  Offers

�11

Success  Metrics

• Members    • Pageviews  • Likes  • Followers  • Links  • Press  • Comments

�12

�13

Click  the  Image  to  Watch!

Watch  The  Video

http://agileleverage.com/?p=1454