Best Strategies For Non-profit Fundraising Carl Kruse

Focus on Communication

While you're communicating, stop being all self-centered. Stop pro-moting your annual fund. No one cares about your annual fund or your need to pay staff or keep the lights on. What people really care about is the work you're doing for the humanity. Talk about impact and outcomes of your non profit board.

Appreciate the Donor

Donors are much smarter and more sen-sitive than ever before. Give them a great experience and warm their heart, and they'll be giving again and again.

Surprise them. Delight them. Pay atten-tion to every little detail about them. Thank them warmly and sincerely, and make them feel confident they made a good decision to give.

Ask Often

Fundraising is an ongoing activity. You shouldn't just ask once each year. You should ask often. Ask for money, ask for volunteers. Ask people to come for a tour or to sign your petition. There are ample ways people can get in-volved with your non-profit organiza-tion, so give them options.

Take Responsibility

Start educating your Board members about how to do their job instead of using blame, shame, and guilt. If you don't like the Board you have, it's time to stop complaining about it and change it. Get them some ed-ucation. Get a few new members on board.

Write down Plans

If your fundraising plans aren't in written properly, they aren't real. Write them immediately on paper so you can have an objective look of the plans. Be purposeful, create a plan, and get it documented. It will be lot easier to get your co-workers, Board and volunteers en-gaged with a plan when they can see it on paper.

Train your Volunteers

Training for board members essential for the success of fundraising campaign. Get them the books they need, hire a coach, or find a workshop. It's NOT a badge of honor to work on a shoestring without spending any money on improving the team. You should make proper training arrangements time to time.

Contact Us

carlkruse.org

www.linkedin.com/in/carlkruse

twitter.com/carl_kruse

plus.google.com/+CarlKruse