best ted talks for business & marketing with discussion questions
TRANSCRIPT
Dygert @ConsultMent#YesPHX
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For
millions of years, human beings have been part of one tribe or another.
A group needs only two things to be a tribe: a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
#Yes
Phx
Social Media Rules
#Sta
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● Every social site has a unique culture○ understand | engage | innovate
● Everything has balance.
● USE the Content Rules:○ 20% rule: Only 1 of 5 posts should be self-promotion○ When creating content: “How do I create VALUE”
● Make sure profile / contest matches business. ○ if you wouldn’t do it offline, don’t do it online
● Strategize, PLAN & AUTOMATE
Malcolm Gladwell:Choice, Happiness & Spaghetti Sauce
Questions:● What were the 3 things we can thank Howard Moskowitz for?● What Mktg principles does he highlight?
Amy Lockwood:Selling Condoms in The Congo
● What Mktg principles does she highlight?
Seth Godin: How to Get Your Ideas To Spread● What Mktg principles does Seth highlight?
How To Make Choosing Easier
MORE!Great OTHER TED Talks● 10 Best on Storytelling● Barbie Video - Believe the Impossible
TO DO
A) Join: Meetup.com/Eureka-ScottsdaleB) Email me with Topic SuggestionsC) Leave your email if you’re interested in paid classes to further your BizD) Come back 4th Wednesday of October
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Instagram, Graphics help, iPhone tips, creating a website, email campaigns, OTHER CONTENT
CONNECT WITH ME
Chelsea Dygert Dygert #ConsultMent--------------------------------------
Talk: 252-717-9919
Stalk:#ConsultMent
@cimforgivenOr find me at Local coffee shop
#YesPhx