best ways to make social media…social
DESCRIPTION
This is a presentation given for a group of International Management Accountants in Northwest Arkansas. Helping them understand the value of social media for an organizations.TRANSCRIPT
Best Ways to use Social Media
And other things to know about Digital MediaLittle Rock Chapter of the
Christian Writers Association
Jeff Abramovitz,2Degrees Media, Sept
2013
R U Social?
My Story
What We’ll Cover
LinkedIn/Facebook/Q&AWhat do I say in Social Media?
Where do I belong in Social Media?
Who do I target in Social Media?Why do I need Social Media?
By the numbers
QuickTime™ and a decompressor
are needed to see this picture.
Socialnomics 2013 by Erik Qualman
Social Media is
Social Media is
The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary citizens rapidly expanding the network of people who become willing to take action.
Simon Mainwaring
Social ‘ME’dia
You Must Answer This
Who are you trying to reach?
photo by Dieter Drescher
What do you have that they want?
And This
by Brian Solis, The End of Business as usual
from The End of Business as Usual by Brian Solis
Brands are either part of the conversation or they’re not and as a result, they’re either part of the decision-making cycle or they’re absent from the heart, mind,
and actions of the connected customer.
Data Avalanche
To understand the mindset of the connected consumer, one must realize that everything begins with search and
intent
Why?
Why do you exist?Write your mission
statement?We exist to _______
Who do I target?
Friends (easiest)Friends (easiest)
Friends of FriendsFriends of Friends
Similar InterestsSimilar Interests
New Fans - Same ChannelsNew Fans - Same Channels
New Fans - New Channels New Fans - New Channels (Hardest)(Hardest)
Who do I target?
Friends (easiest)Friends (easiest)
Friends of FriendsFriends of Friends
Similar InterestsSimilar Interests
New Fans - Same ChannelsNew Fans - Same Channels
New Fans - New Channels New Fans - New Channels (Hardest)(Hardest)
Paid - Owned - Earned
Content Types
When is Junk Mail Not?
When Is Junk Content Not?
Be Remarkable
Who?
Who are you writing to?Identify your audience
persona --My audience is _______?
The 5 C’s of Community
Content
Conversation
Continuity
Commerce
Connection
Relevance
Empowerment
Value
Incentives
From Brian Solis, The End of Business as Usual
Build communities that reflect CARE, CONCERN and SERVICE!
Where should you have presence
Digital
Social Networks
What we usually see
Finding Your Niche
Where will you go?
Where?
Where will you be available?I will focus learning and understanding the following platforms to begin/grow my social
media following:______________________________________________________
by _____date_________
Social ToolsSocial Tools
The Social Media Stool
What Works?
Content
Good Content is:
ASK Create
CurateShare
urposeRep
CUR-ATE TO CRE-ATE
Content that “sells”
Datanalysis = Content
able?
What makes content...
Shareability
1.Social Currency2.Triggers3.Emotion4.Public5.Practical Value6.Story
*From the book, Contagious: Why Things Catch on by Jonah Berger
Shareability
1.Social Currency2.Triggers3.Emotion4.Public5.Practical Value6.Story
Shareability
People share things that make them look good to others.Berger, Jonah (2013-03-05). Contagious: Why Things Catch On (p. 33). Simon & Schuster. Kindle Edition.
Shareability
1.Social Currency
2.Triggers3.Emotion4.Public5.Practical Value6.Story
Shareability
When I say “peanut butter”
What Kind of music?
Who drives this?
Who drives this?
#hashtag Name of group
What are you known for?
What is a trigger that already exists or that you can create?
What are your triggers?
1.Social Currency2.Triggers
3.Emotion4.Public5.Practical Value6.Story
Shareability
What things elicit emotions?
Share What Works
Shareability
Shareability
1.Social Currency2.Triggers3.Emotion
4.Public5.Practical Value6.Story
Shareability
1.Social Currency2.Triggers3.Emotion4.Public
5.Practical Value6.Story
Shareability
1.Social Currency2.Triggers3.Emotion4.Public5.Practical Value
6.Story
Shareability
Shareability
Reasons why they “Unlike” you on Facebook:
LinkedInKeys to a successful LinkedIn
Presence:•Profile Completed with Keywords•Good Images for Profile Pers/Bus•Experience using Keywords•Group involvement•Regular sharing & Engagement•Apps Embedded•Jobs
Some Other ideas...
•Internal sharing and support is crucial•Multiple authors for your organizations blog (B2B)•Keep each other accountable•Build your Email subscription list...THINK NAME ACQUISITION•Facebook Ads to grow your Facebook following•Write for others blogs (find influencers in your niche/space and start sharing content)•Consider content offerings; ebooks, whitepapers, slides, interviews on podcasts, videos, etc.
Some Other tools...-Twitter/Scheduling tools> Hootsuite> Sprout Social> Social Oomph> Buffer
-Facebook Posting> Post Planner> Post Rocket> Pagemodo
- Facebook Tabs/Apps/Cover> Heyo> FaceIt Pages> ShortStack> Pagemodo> Tabsite > High Impact Designer
- Creative tools (for images/texts)> Snagit> Skitch> Picmonkey
Q&A
Thank you
We are offering small businesses affordable, customized, professional looking websites for a
fraction of the cost of other custom sites.
We have a conference special through September. Save 20% on every package. Find
out more at
affordableaccountingsites.com
Thank you
I provide coaching, training, strategic planning and execution of digital media for businesses, non profits
and individuals. Let me help you today! www.2degreesmedia.com