best & worst gaming links - and the

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Best & Worst Gaming Links and 7 Golden Link Building Strategies Christoph C. Cemper

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Page 1: Best & Worst Gaming Links - and the

Best & Worst Gaming Links

and

7 Golden Link Building Strategies

Christoph C. Cemper

Page 2: Best & Worst Gaming Links - and the

(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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Goals

• The Secret of Link Building

• Myth debunked: Page Rank• 7 Golden Rules of Link Quality • 7 Golden Link Building Strategies

• Example: optimize your existing links

• Example: get the best links that power your competitors

• Example: grab link juice from competitors

• Example: home page links myth debunked

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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Link Building rules change (2004)

OMG, I got banned from Google for pointing a PR8 sitewide link at my 3 days old datafeed site domain!

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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About CEMPER.COM

• Building Links since 2003• Specialized Link Building Services Over 500 international clients SEO Consulting for premium clients Developing own SEO software New: www.LinkResearchTools.com „Eating own dogfood“

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The Secret of

Link Building …

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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The Secret of Link Building …

DOESNOT

EXIST(it‘s a painful tedious job!)

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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PLEASE BEWARE!

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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PLEASE BEWARE!

• Google Pagerank– NOT a quality metric– crippled by Google (since 2007!)– useful compared to ACrank and mozRank

(use our LinkResearchTools for that to save time!)

• Precise Anchortext– Triggers Penalities like „-50“ and more…

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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What, no page rank?

Matt Cuttssaid(SMX Advanced

Seattle 2008)

We return random page rank data if we feel like to – it‘s fun!

don‘t look at PR

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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7 Golden Rules of Link Quality

1. Relevant page & in content links2. Domain trust3. Natural anchor text4. Nofollow5. Juicy Page 6. Good Co-Citation, don’t Spam!7. Don’t look at Page Rank!

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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7 GOLDEN LINK

BUILDINGSTRATEGIES

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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7 Golden Link Building Strategies #1

If Google thinks a page is very relevant for a

keyphrase, then it probably is (in Google‘s

eyes!)

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7 Golden Link Building Strategies #1

Digging thru those could take some time tough…

Damn, I‘d better find a new job, this link builder job looks like A LOT of

hard work…

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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7 Golden Link Building Strategies #2

Look at yourCOMPETITOR‘S

links

!

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Look at your competitor‘s links first!

they RANK ABOVE YOUbecause of

THEIR LINKS (and …)

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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Competitors are also …

potential link

sources

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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Competitors are …

AffiliatesMerchants / Operators

GovernmentsWikipedia

News & MediaIndustry Hubs

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7 Golden Link Building Strategies #3 Backlink & Anchor Text Analysis

• which anchor text distribution do

– I HAVE– my COMPETITORs HAVE

• what are their best links?

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Backlink & Anchor Text Analyse TIP

Convert Brand Linksto

Keyword links

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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Convert Brand Links to Keyword links

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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Convert Brand Links to Keyword links

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Backlink & Anchor Text Analyse TIP

Convert IMAGE NO ALT

links to keyword links

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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Convert IMAGE NO ALT links to keyword linksBUT WATCH OUT FOR QUALITY & PENALTIES

mmmh?

better!

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7 Golden Link Building Strategies #3 Backlink & Anchor Text Analysis

• IS THIS IMPORTANT?

• DOES IT WORK?

Page 25: Best & Worst Gaming Links - and the

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7 Golden Link Building Strategies #3 BATT – important?

„casino online“ in french

Page 26: Best & Worst Gaming Links - and the

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7 Golden Link Building Strategies #3 BATT – important?

„casino online“ in french

LOOK MA!

Page 27: Best & Worst Gaming Links - and the

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7 Golden Link Building Strategies #3 Common Back Link Analysis

Which links are poweringmy competitors?

Page 28: Best & Worst Gaming Links - and the

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7 Golden Link Building Strategies #3 Common Back Link Analysis

• list backlinks of top sites• find common backlinks• check quality & strength• ignore crap

• go after them!• be EFFICIENT!

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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7 Golden Link Building Strategies #3 Common Back Link Analysis

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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Top NL results for “poker”

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Top NL results for “poker”

now get the best links

of your competitors

but WHICH one?

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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want a link on THIS PAGE?

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OR THIS PAGE?

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Top NL results for “poker”

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getting your competitors links

IGNORE THE

POTENTIAL CRAP LINKS

(that got penalties)

!

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7 Golden Link Building Strategies #4 Common Outbound Link Analysis

How do I get my competitorsto link to ME ???

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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7 Golden Link Building Strategies #4 Common Outbound Link Analysis

a link on authority level 2

(pages linked from authorities)

is GREAT and achievable

!

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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7 Golden Link Building Strategies #4 Common Outbound Link Analysis

Level1

Level2

Level3

Page 39: Best & Worst Gaming Links - and the

(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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7 Golden Link Building Strategies #4 Common Outbound Link Tool

- AKA „authority finder“• check outbound links• find common outbounds• check quality & strength• go after them • BECAUSE you can!

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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Common Outbound Link Analysis

„Online Poker“ in Google.DE / german

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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Common Outbound Link Analysis

grab link juice

from fulltiltpoker.com (2) and pokerworld24.org (5) via

pokerpages.com

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(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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Common Outbound Link Analysis

pokerstars.com (4) is linked already!

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Common Outbound Link Analysis

pokerstars.com (4)is now powered by

indirect links fromfulltiltpoker.com (2)

and pokerworld24.org (5)

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Myth Home Page Links

Is the home page link

the best link you can get ???

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7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages

•NO!• get links on the

Strongest Subpages

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7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages

…often it’s not the homepage,

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7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages

…sometimes it’s very close tough,

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7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages

… and sometimes it IS the home page !

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be EFFICIENT!

• YOU can now trial our

Leave your

business card for invite!

Page 50: Best & Worst Gaming Links - and the

(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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Killer Link Building Strategy #6

BUILD TRUST=more keyword ranks

=more ROI on links=sitelinks

=+40% traffic

Page 51: Best & Worst Gaming Links - and the

(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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Killer Link Building Strategy #7

THE BEST LINKS …

are those that your competitors

can NOT get!

Page 52: Best & Worst Gaming Links - and the

(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

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THANK YOUR FOR YOUR ATTENTION!

QUESTIONS ?Want to have a trial on our

www.LinkResearchTools.com

Please leave your business card.

In other cases feel free to contact me:

[email protected]://www.cemper.com/

http://www.LinkResearchTools.com