bet-the-farm user experience
DESCRIPTION
Bet-the-Farm UX: How to harness User-Centered Design, Design Thinking and Lean Startup to drive mission critical UX innovation and lasting organizational change. Startups and large organizations alike have to be nimble and react to market change faster than ever. The entrepreneurs and intrapreneurs within these organizations know that, but don’t always have the talent and tools at their disposal to be successful. John’s team has increasingly been asked to support these innovators and support their existing teams so they can drive both exceptional experiences and organizational change. Find out how John and his team approach “bet-the-farm” innovation projects by taking the best elements from major movements (User-Centered Design, Design Thinking, Lean Startup) plus the psychology of persuasive design in order to gather critical insights about users, workshop with stakeholders and align on goals, and nurture both the product and the team behind it. John will show concrete examples where they helped at the world’s biggest online payment company, the world’s biggest academic association and a major governmental agency all succeed at innovating where they were unable to do so in the past.TRANSCRIPT
![Page 1: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/1.jpg)
Bet-the-Farm UXJohn Whalen, PhD Principal, Strategy & User Experience [email protected] brilliantexperience.com @brlexp
![Page 2: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/2.jpg)
Agenda
‣ Introduce Brilliant Experience
‣ Bet-the-Farm UX Methodology
‣ Questions
![Page 3: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/3.jpg)
Introducing Brilliant Experience
![Page 4: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/4.jpg)
Research
Stakeholder Interviews Field Research Competitor Reviews Expert Reviews
Strategy and Ideation
Strategy Workshop Design Studio Rapid Prototyping Iterative Refinement
UX and Design
IA & Flow Interaction Design Concept Realization Visual Design & Branding
![Page 5: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/5.jpg)
Fast Facts‣ Boutique user experience consultancy
‣ Founded 2011
‣ Founders 15+ years experience in the field
‣ Approximately 1/2 clients large enterprise, 1/2 funded startups
‣ Self-funded, profitable since inception
‣ Annual revenue doubling since founding
![Page 6: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/6.jpg)
Types of Clients
1. Enterprises seeking innovation renewal
- Seek more user research
- Want strategy and ideation guidance
- Need help motivating team
2. Startups seeking professional UX
- Need help getting product to launch
- Want a more professional user experience
![Page 7: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/7.jpg)
Sample Clients
![Page 8: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/8.jpg)
Meet Our Specialists
user experience
usability
designerdeveloper
![Page 9: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/9.jpg)
Bet-the-Farm UX: Introduction
![Page 10: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/10.jpg)
The world around us is changing faster than ever
![Page 11: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/11.jpg)
Leading companies can falter faster than ever if they fail to innovate.
![Page 12: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/12.jpg)
Having a great brand is not enough.
![Page 13: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/13.jpg)
Having a great brand is not enough.
![Page 14: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/14.jpg)
We support Entrepreneurs and Intrapreneurs by leading mission-critical UX innovation projects.
![Page 15: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/15.jpg)
How do we “cross the chasm”?
User InsightsGreat Experience,
Successful Product
InsertMagicalProcess
Here
![Page 16: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/16.jpg)
Not recommended
![Page 17: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/17.jpg)
Hard to find
![Page 18: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/18.jpg)
Overall Process
![Page 19: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/19.jpg)
To help you understand what “this” is, let’s play ‘Name that Methodology’
![Page 20: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/20.jpg)
User Stories
1
Design & Develop
2
Feedback
3
![Page 21: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/21.jpg)
User Stories
1
Design & Develop
2
Feedback
3
Agile
![Page 22: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/22.jpg)
![Page 23: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/23.jpg)
Build
1
Measure
2
Learn
3
![Page 24: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/24.jpg)
Build
1
Measure
2
Learn
3
Lean Startup
![Page 25: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/25.jpg)
Lean Startup
![Page 26: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/26.jpg)
Copyright © 2012-2013 Brilliant Experience
1 2 3 4
Empathize with the audience you are designing for.
Brainstorm possible designs
Build a representation of one or more of your ideas
PrototypeIdeateResearch
Test your ideas for feedback
Test
![Page 27: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/27.jpg)
Copyright © 2012-2013 Brilliant Experience
Empathize with the audience you are designing for.
Brainstorm possible designs
Build a representation of one or more of your ideas
PrototypeIdeateResearch
Test your ideas for feedback
Test
Design
Thinking
1 2 3 4
![Page 28: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/28.jpg)
Design Thinking
![Page 29: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/29.jpg)
Design Thinking
Check out IDEO, or as we like to say:
“Brilliant Experience of the west”
A couple books by IDEO founders:
![Page 30: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/30.jpg)
Brilliant’s Agile/Lean/DT Experience
![Page 31: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/31.jpg)
Brilliant’s Methodology Mix‣ market research (probing individual psyches for needs/desires)
‣ user-centered design
‣ design thinking / innovation techniques
‣ lean startup / agile UX
‣ behavioral economics / persuasive design
!
Plus some: management consulting
![Page 32: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/32.jpg)
UX success lies beyond UX
![Page 33: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/33.jpg)
Two TracksProduct Development Team Development
![Page 34: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/34.jpg)
Two TracksProduct Development Team Development
Empathize with your audience Determine management alignment
![Page 35: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/35.jpg)
Two TracksProduct Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
![Page 36: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/36.jpg)
Two TracksProduct Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
Design studio
![Page 37: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/37.jpg)
Two TracksProduct Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
Design studio
Exploration of solution space Intensive training
![Page 38: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/38.jpg)
Two TracksProduct Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
Design studio
Exploration of solution space Intensive training
Partner designers / developers Support UX team
![Page 39: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/39.jpg)
Examples
![Page 40: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/40.jpg)
Two TracksProduct Development Team Development
Empathize with your audience Determine management alignment
![Page 41: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/41.jpg)
What do they say? do? think?
Consumer! Lawyer! Banker!
Neuroscien2st! VAD7Nurse! Drug7Researcher!
Farmer! Federal7Administrator! Mom7/7Chauffeur!
![Page 42: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/42.jpg)
Meet Jane: Pattern Analyst
![Page 43: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/43.jpg)
Meet Jane: Pattern Analyst
Note: we are visiting her in her normal place of work.
![Page 44: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/44.jpg)
Meet Jane’s work
![Page 45: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/45.jpg)
Stakeholder Alignment
![Page 46: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/46.jpg)
Two TracksProduct Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
![Page 47: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/47.jpg)
Baseline Testing
![Page 48: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/48.jpg)
UX Lead Technical Lead
User Researcher
Usability Expert
Front-End Developer
Front-End Developer
Interaction Designer
‣ Majority of large organizations use hybrid employee/consultant teams
‣ Provides specialized capabilities when needed
‣ Helps to kick start internal team growth
‣ Allows company to determine which roles should be in house
UX Strategist
consultant
employee
Evaluate The Team
![Page 49: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/49.jpg)
Two TracksProduct Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
Design studio
![Page 50: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/50.jpg)
CEO: I know you had an agenda, but let’s just sketch our ideas anyway...
![Page 51: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/51.jpg)
![Page 52: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/52.jpg)
Elevator Pitch
![Page 53: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/53.jpg)
Business Needs
![Page 54: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/54.jpg)
Personas
![Page 55: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/55.jpg)
Scenarios
![Page 56: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/56.jpg)
Customer Experience Journey
![Page 57: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/57.jpg)
Early Ideation
![Page 58: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/58.jpg)
Two TracksProduct Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
Design studio
Exploration of solution space Intensive training
![Page 59: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/59.jpg)
Sketching & Prototyping
![Page 60: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/60.jpg)
![Page 61: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/61.jpg)
Design Iterations
![Page 62: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/62.jpg)
Iterative TestingPRESS GANEY Welcome Lidia | My Account | Customize
Clinical Performer
detail
Volume By Service Line
detail detail detail
detail
detail
Southwest
ORTHOPEDICS
PediatricsEmergency
Surgery
Cardiology
Neurology
Oncology
Hospital Acquired Infection
916%
Physical Restraint Accidental OverdosagesAdverse Blood Reactions
24%
1 2 450% 12%
Complications
24%
2.7%
Mortality
Core MeasuresReadmissions
16%24%
85%24%
1.2%24%
detail
detail
RevenuePerformanceView:Date Range: 1m 3m 1yr YTD Custom Division/Service Linequick Links:
Performance > System Wide
![Page 63: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/63.jpg)
Intensive Training
![Page 64: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/64.jpg)
Two TracksProduct Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
Design studio
Exploration of solution space Intensive training
Partner designers / developers Support UX team
![Page 65: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/65.jpg)
Summary
![Page 66: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/66.jpg)
Brilliant’s Methodology Mix‣ market research (probing individual psyches for needs/desires)
‣ user-centered design
‣ design thinking / innovation techniques
‣ lean startup / agile UX
‣ behavioral economics / persuasive design
!
Plus some: management consulting
![Page 67: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/67.jpg)
Two TracksProduct Development Team Development
Empathize with your audience Determine management alignment
Baseline measurement Evaluate the team
Design studio
Exploration of solution space Intensive training
Partner designers / developers Support UX team
![Page 68: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/68.jpg)
PayPalResearch, Strategy, and Redesign
![Page 69: Bet-the-Farm User Experience](https://reader033.vdocuments.net/reader033/viewer/2022051412/54c630494a7959d71f8b45c5/html5/thumbnails/69.jpg)
Research
Stakeholder Interviews Field Research Competitor Reviews Expert Reviews
Strategy and Ideation
Strategy Workshop Design Studio Rapid Prototyping Iterative Refinement
UX and Design
IA & Flow Interaction Design Concept Realization Visual Design & Branding
Thank you! @brlexp | brilliantexperience.com