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BUILDING A BETTER BURGER Making our best- selling burger into a healthier menu choice

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Post on 09-Aug-2015

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  1. 1. BUILDING A BETTER BURGER Making our best- selling burger into a healthier menu choice
  2. 2. PROBLEM AND SOLUTION Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates 1/15/2015 STEVE BLACK 2
  3. 3. BUN NUTRITION Our Bun Calories: 260 Fat: 5 g Carbohydrates: 45 g Alternative Bun Calories: 140 Fat: 2 g Carbohydrates: 27 g 1/15/2015 STEVE BLACK 3
  4. 4. CHEESE NUTRITION Our Cheese Calories: 125 Fat: 9 g Carbohydrates: 1 g Alternative Cheese Calories: 70 Fat: 4 g Carbohydrates: 1 g 1/15/2015 STEVE BLACK 4
  5. 5. A BETTER BURGER Our Best Seller Total Calories: 585 Total Fat: 27 g Total Carbohydrates: 46 g New Better Burger Total Calories: 410 Total Fat: 19g Total Carbohydrates: 28 g 1/15/2015 STEVE BLACK 5 0 10 20 30 BEST SELLER BETTER BURGER 27 19 Fat (g)
  6. 6. 1/15/2015 STEVE BLACK 6