better business: creating a successful social media strategy
TRANSCRIPT
Nicole Kroese VP of Marketing and Partnerships Likeable Local@nicolekroese
Better Business: Creating a Successful Social Media Strategy
#TSBetterBusiness @nicolekroese
• Why Social Media Marketing?
• Why Your Customers WANT to Follow You
• Solutions 1. Incentives For Customer
Engagement2. How To Create Engaging Content 3. Smart(er) Advertising 4. Social Customer Support
• How Likeable Local Can Help
• Questions?
We Will Cover
#TSBetterBusiness @nicolekroese
Why Social Media Marketing Gets
• Provide Value • Establish Trust • “Sell Without Selling” • Shareable by Nature
#TSBetterBusiness @nicolekroese
It used to be like…
If you build it, they will come!
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But Then…
o The internet became a little cluttered
o Things like “Facebook Reachageddon” made us Pay-to-Play
Facebook Reachageddon = The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your
fans will see your posts organically
#TSBetterBusiness @nicolekroese
It’s OK!
Relevant, engaging, and properly promoted content WILL yield you
a big business return.
#TSBetterBusiness @nicolekroese
Connecting With Your Customers & Prospects Is About…
The right message at the right time
to the right people.
Clients for life!
Rinse and repeat and you’ll create…
#TSBetterBusiness @nicolekroese
TOP 5 REASONS YOUR CUSTOMERS WANT TO FOLLOW YOU ON SOCIAL
1.To find out about your latest promotions and discounts
2.New product announcements and information
3.Customer service
4.Entertaining content
5.Ability to provide feedback
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Ways to Connect, Convert, and Create Customers for Life
1.Incentivize Customer Engagement
2.Create A Strategic Content Strategy
3. Smart Social Advertising
4. Social Customer Service
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1. Incentives For Customer Engagement
They are the foundation of your social strategy
If you really are a likeable business, they’ll happily engage with you!
4 Great Ways to Encourage Customer Engagement:
Referral Program Incentives for ReviewsShout-outs and responsesEntertaining Content
IT ALL STARTS WITH YOUR CUTOMERS
#TSBetterBusiness @nicolekroese
Social Media = The New Word Of Mouth
90% of people trust business recommendations from someone they know.
People are 4x more likely to buy when referred by a friend*
*Neilson Study, 2014
How has your business grown from Word Of Mouth?
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Ask For Referrals!
o A referral is the best gift a customer can give you. Make it easy for them!
o Reward loyalty and goodwill
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Listen & Respond
Regardless of your industry, responsiveness always counts.
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Why Companies Should Listen• Listening– Makes people feel heard
and acknowledged– Helps gain a better
understanding of your customers
– Uncovers new opportunities
– Contributes to future product planning
-Customers/ prospects will recommend your brand if you listen and respond appropriately!
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…And Keep Listening and Responding
• Track keywords, #hashtags, and mentions
• Respond to everyone
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2. Create An Engaging Content Strategy
• Create a MIX of content, to avoid being overly promotional
• Provide value! • Educate, Entertain,
and Inspire! • Quality trumps
quantity
#TSBetterBusiness @nicolekroese
Follow the 10 Commandments of Content Creation
~From our Free eBook SocialContentEBook.com ~
1. Give your followers a reason to engage2. Think positive3. Remember to K-I-S-S (Keep It Simple, Stupid!)4. Have a Conversation 5. Ask Yourself: Is it Sharable? 6. Know How to Properly Curate 7. Be Mindful of the 4-1-1 Rule8. Keep It Timely 9. Use Visuals To Enhance Your Message10.Tell a Story
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3. Smart Social Advertising
The groups you want to reach CAN be found & communicated to with social ads and audience insights
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Social Media = The New Word Of Mouth
Social Ads have BUILT IN endorsements from friends.
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Create Strategic Audiences
o Custom Audienceso Lookalike Audienceso Target Groups
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Custom TargetingSpecify everything for gender, to income, to job title, to interests, to location!
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Custom & Lookalike Audiences
So, I can target my customer or prospect list, people who go to my website, AND people who are similar to them?
YES!
#TSBetterBusiness @nicolekroese
4. Social Customer Support o Listen and never stop
listeningo Don’t be afraid of
negative commentso Surprise and Delight o Be grateful o Remember everybody
loves to be thanked and recognized
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HOW CANLIKEABLE HELP?
#TSBetterBusiness @nicolekroese
Likeable Hub
Use thousands of content ideas at your fingertips and preplan your posts for the most effective times
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TURBOPOST ™ Technology
Strategically Repeated Tweets: Reverb for Twitter automatically repeats your posts 5 times to maximize reach and engagement
Clicking “TurboPost” turns your Facebook post into a “boosted post on your business’ page to increase audience reach!
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Likeable Hub Site
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SPECIAL PROMOTION!
-Try Likeable Hub VIP for Free @ LikeableHub.com
-Get A Free Month of Likeable Hub Expert or $200 off Likeable Hub Pro before July 31st!
-Visit LikeableDemo.com or call 212-359-4355
-Mention #TownSquared
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THANK YOU / GRAND PRIZE!CONTACTNicole Kroese
TWITTER@nicolekroese
PHONE212-359-4347
QUESTIONS?
#TSBetterBusiness @nicolekroese
Visit LikeableHub.com to try the free app