better business summit adelaide - killer digital strategies - adam franklin
TRANSCRIPT
Killer Digital Strategies for
Mortgage Brokers
Adam Franklin@Franklin_Adam
#Be$erBizSummit
Show of handsLevel 1 - 10?
5
You?
@Franklin_Adam #Be$erBizSummit@Franklin_Adam
6
Tweet Tweet!
@Franklin_Adam
Tweet Tweet@Franklin_Adam #Be$erBizSummit
@Bluewire_Media
1. Negative comments 2. Get fired or sued 3. It’s too late to start 4. No time 5. Don’t know where to start… no skills 6. I don’t need it 7. I can’t trust my team 8. I’ll make mistakes 9. Waste of time and $$$…. No ROI 10. Can’t keep up with content creation
Your fears or objec.ons?
Don’t have .me?
No time?@Franklin_Adam
@Franklin_Adam #Be$erBizSummit
z
Monitor
Relax…
Just like real life!@Franklin_Adam #Be$erBizSummit
Tweet Tweet!
Tweet Tweet!
Within 1 hour: 5 private FB messages
3 texts 6 replies on my wall
Google#Be$erBizSummit
Google#Be$erBizSummit
@Franklin_Adam #Be$erBizSummitGoogle
Google#Be$erBizSummit@Franklin_Adam #Be$erBizSummit
SEO
Google#Be$erBizSummit
Domain Authority
Content
MozBar
Google#Be$erBizSummitKeywordTool.ioWhat are people searching for?
25 Topics@Franklin_Adam #Be$erBizSummit
CURIOUS• do mortgage brokers get better deals• should i use mortgage broker• do i need mortgage broker• benefits of mortgage broker• role of mortgage broker
COSTS • do mortgage brokers charge a fee• do mortgage brokers cost money• do mortgage brokers get commission• do mortgage brokers work weekends
COMPARISONS• mortgage broker vs bank • mortgage broker vs financial planner• mortgage broker vs direct lender
OBJECTIONS• problems with mortgage brokers• dealing with mortgage brokers• risks with mortgage brokers• unhappy with mortgage broker
LISTS• mortgage brokers 2014• top 5 mortgage brokers• top 10 mortgage brokers australia
DECIDING• choosing a mortgage broker• do mortgage brokers underwrite loans• do mortgage brokers need a license• negotiate with mortgage broker• refinance with mortgage broker• do mortgage brokers service loans
26Remarkable content
@Franklin_Adam #Be$erBizSummit
Invest
Blogging@Franklin_Adam #Be$erBizSummit
Uncover your gold
Flagship content@Franklin_Adam #Be$erBizSummit
Know buyers, solve problems@Franklin_Adam #Be$erBizSummit
Email Marke;ng
$1 spent $41 return
Email marke.ng@Franklin_Adam #Be$erBizSummit
Email is best. Remember 1995?
Oh dear...
@Franklin_AdamLinkedIn
@Franklin_Adam #Be$erBizSummit
@Franklin_Adam@Franklin_Adam #Be$erBizSummit
TwiMer@Franklin_Adam #Be$erBizSummit
Will It Blend?
Cost? $50 Views: 10,656,840 Total Video Views: 192,351,121
700%
Results?
Social Strategy -‐ Beginner
1. Set up pages
@Franklin_Adam #Be$erBizSummit
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
@Franklin_Adam #Be$erBizSummit
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
@Franklin_Adam #Be$erBizSummit
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
4. Watch and listen
@Franklin_Adam #Be$erBizSummit
Social Strategy -‐ BeginnerSocial Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
5. Join in
3. Publish content & enable sharing
4. Watch and listen
@Franklin_Adam #Be$erBizSummit
Web Strategy #Be$erBizSummit@Franklin_Adam
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Email: [email protected] Subject: Templates
Leave blank = Bluewire News“No, thanks” = No Bluewire News
www.bluewiremedia.com.au/speaking/BBS
(….I’ll pick a winner!)
55
Thank you@Franklin_Adam
www.bluewiremedia.com.au/speaking/BBS