better consulting by consulting domains
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Marketing Kit
Marketing Kit
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Contents
Vision for .CONSULTING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Introducing .CONSULTING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Market and Audience overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4
Premium Domains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
Messaging & Taglines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
Creative Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8
Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Graphic Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Ad Concepts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Email Template . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Audience Engagement and Social Media . . . . . . . . . . . . . . . . . . . . . . .12
Ad Concepts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Blog content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Tweets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Email . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Contact Us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14
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Vision for .CONSULTING
Consulting is business. And business is booming. The importance – and
employability – of consultants has increased over the last few decades, and
now, with international recovery, big and small businesses are relying on the
expertise of consultants like never before. Rightside believes creating a unique
space online for consultants to meet, promote their expertise and do business
is the next step for both large corporations and small consulting companies to
thrive in this new connected world.
Introducing .CONSULTING
Consulting is a one-size-fits-all term for a variety of, generally, business-
related advice-giving. Most people are aware of the more public
specializations like management consulting, but there are many other types
of consulting, including marketing, technology, human resources and more.
Consulting businesses can thrive with any number of employees between one
and 100,000. That’s no wild boast. A number of the top firms employ well
over a hundred thousand consultants. Many others have tens of thousands
on their books. Consulting is a versatile business. They work at all levels of
virtually all businesses, some incredibly specialized whilst others offer broader
management expertise.
DOMINANT CONSULTING AREAS INCLUDE:
• Management
• Financial Services
• Human Resources
• Information Technology
• Litigation/Economics
• National Security
• Sales and Marketing
Many firms specialize in one particular area of a single industry, whilst others
offer a broad range of expertise. Unlike other professions, there are no specific
entry requirements to consulting. Anybody can call himself or herself a
consultant, regardless of education or experience.
Across virtually every area of every industry there are consultants. The
growing number of smaller consultancy businesses, in particular, requires a
“Over the next
several years, the
best advice for some
workers may be to
choose an industry
that sells advice:
consulting.”
–John Mullins, Economist, US
Bureau of Labor Statistics
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presence online to promote their services. Consultancy businesses are built
largely on referral – literally only as good as their last gig – so a professional
brand presence online is essential.
Good news for the entire industry is job growth is forecast to continue as
businesses seek planning and logistic advice, guidance on how to bring new
technologies on board, and how to comply with regulations on safety in
the workplace and the environment. Continued globalization and increased
security are also expected to build opportunities.
Reasons for moving to a .CONSULTING domain
The new .CONSULTING domain is the perfect space online for consultants
to promote their expertise and services. Networking, self-promotion and
branding are important aspects of the industry. A .CONSULTING web domain
offers these professionals the opportunity to brand themselves and stand
out from the competition. A .CONSULTING domain brings consultants
together like never before, as a community of like-minded individuals and
organizations, spanning every industry and country. With .CONSULTING, you
truly are part of the solution – either globally or locally.
A .CONSULTING domain:
• Instantly identifies you as an expert
• Enhances your brand online
• Increases your visibility to prospects and your peers
Market and Audience overview
There are 1,121,100 people employed in Management, scientific, and
technical consulting services in the US alone according to the United States
Department of Labor, Bureau of Labor Statistics. (http://www.bls.gov/emp/
ep_table_203.htm)
In fact, according to their data, employment in consulting is expected to grow
by 83%—a gain of more than 800,000 jobs—over the 2008–18 decade.
“There are more than 500,000 management consultants in the U.S.— more
than 700,000 if you count the self-employed. And even more are on the way.”
Stephen J Dubner, Freakonomics
Last year, over 200,000 consultants sold over $100 billion of advice. Today,
technology planning, strategic services and enterprise consulting represents
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roughly 35%, 20% and 15% of the worldwide consulting spending.
Source: http://www.careers-in-business.com/consulting/mcfacts.htm
Consulting is as varied as business itself, if not more so. A quick search across
all of LinkedIn reveals results of:
• Consulting: 263,192
• Management consultant: 350,532
• IT consultant: 284,955
• Business consultant: 281,946
• Marketing consultant: 234,816
• Software consultant: 123,196
• Financial consultant: 113,112
• Design consultant: 104,471
• Technology consultant: 88,317
• Engineering consultant: 58,167
• Beauty consultant: 52,226
• Strategy consultant: 49,514
• Legal consultant: 28,558
• Insurance consultant: 23,868
• Energy consultant: 23,679
• Social media consultant: 19,912
• Logistics consultant: 10,780
The top consulting areas to target include management, marketing, IT
and finance. These are followed by engineering and design. Smaller, more
fragmented practice areas that have a professional trade association may also
be targeted. In addition, a number of major direct-selling organizations refer
to their salespeople as consultants. If even a small percentage of these take
their own websites, it could mean a huge adoption of .CONSULTING domains.
MBA Students
Many students in advanced business programs may prefer to choose a
.CONSULTING or .MARKETING domain as it is more useful to them as an on-
going professional descriptor than the more educational focused .MBA TLD.
Value Added Services
Most consultants have similar needs for their business. There are some
exceptions based on individual requirements, but essentially the difference
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between most groups is one of size. Medium to large consulting businesses
won’t necessarily need complete packages. Most firms will probably be able
to rely on their existing web services suppliers for their new .CONSULTING
site.
In general, one-person firms will require considerably fewer services than the
consulting behemoths, however without IT departments of their own, they
may have need for a suite of off-the-shelf products from hosting to website
templates, domain names and email addresses.
Consultants may also require blog and document sharing as well as
downloading functionality. Some consultants may also require the
added security of password-protected areas within their website to share
information or documents with clients. Consultants in specific areas like
design or engineering may want photo and video galleries with social media
options to help support their portfolios.
Our Marketing Strategy includes:
• Partnering with consulting firms to create brand awareness and market
visibility
• Developing a Founders Program to establish use of the .CONSULTING TLD
• Creating a high visibility website and social strategy to promote
registrations
• Seeking event and sponsorship opportunities within the consulting
industry
Premium Domains
Premium .CONSULTING domains offer incredible opportunities. Domain
combinations with .CONSULTING will build valuable brands. Considering the
size of the consulting market, premium domains represent many revenue
generation opportunities.
Examples:
LOCATION + CONSULTING
nyc.consulting, chicago.consulting, paris.consulting, london.consulting,
tokyo.consulting
CONSULTING CATEGORIES + CONSULTING
technology.consulting, network.consulting, socialmedia.consulting,
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marketing.consulting, financial.consulting, legal.consulting,
healthcare.consulting, property.consulting, tax.consulting, retail.consulting
BUSINESS TERMS + CONSULTING
jobs.consulting, careers.consulting, mba.consulting, bestpractices.consulting,
salaries.consulting, software.consulting, billing.consulting
Messaging & Taglines
Professionals
Get Professional: Take your consulting services to the next level with a new
.CONSULTING web address.
Mark yourself apart as a professional with a .CONSULTING domain.
Walk the talk with a .CONSULTING domain.
Stand out in your profession with a .CONSULTING domain.
Experts
Be a Thought Leader: Highlight your expertise and experience with a
.CONSULTING domain.
Reveal your expertise with a .CONSULTING domain
Share your experience with a .CONSULTING domain
Be seen as a professional with a .CONSULTING domain
Firms
Embrace Best Practices: Lead by example: brand your firm with a
.CONSULTING domain.
Be recognized as a leading firm with a .CONSULTING domain
Stay ahead of the pack with a .CONSULTING domain
Be seen in a more professional light with a .CONSULTING domain
Individual Consultants
Brand your business expertise with a .CONSULTING web address.
Brand yourself with a .CONSULTING domain
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Wear your experience with pride with a .CONSULTING domain
Let them know who you are with a .CONSULTING domain
Consulting Firms
Be a leader in your field with a .CONSULTING domain.
Show you’re top of your game with a .CONSULTING domain
Join the top firms with a .CONSULTING domain
Lead the pack with a .CONSULTING domain
Organizations
Promote your mission and members with a .CONSULTING domain.
Bring your membership together with a .CONSULTING domain
Work harder for your members with a .CONSULTING domain
Align yourself to your industry with a .CONSULTING domain
Creative Assets
Logo
Adobe Illustrator and PNG files available.
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Graphic Identity
IMAGERY SAMPLE
FONTS
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Open Sans, Bold
Open Sans, Light
COLORS
C � �� � �� ��� � M � �� �� � � �
Y � �� �� �� � K �����
R � ��� � � �� � � G � � � �� � � � �� � �
B � � �� � �� � �� �� � � HTML � ! � � " �� � � ! � # # � $ % �$ � % � � #� � � � � �
PATTERN
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Ad Concepts
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Email Template
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Audience Engagement and Social Media
Ad Concepts
INDIVIDUALS
Play with the big boys with a .CONSULTING domain
Put your experience and expertise to work where it counts
CONSULTING FIRMS
Set out your stall online with a .CONSULTING domain
Join the big firms on the Internet.
ORGANIZATIONS
Grow your membership with a .CONSULTING domain
Make the most of your organization online.
Blog content
The rise of the small shop consultant
In recent years, there’s been an explosion of smaller consultant shops sharing
their expertise across all industries. This is, in part, due to economic factors.
In the late Noughties, many consultants sought to strike out on their own,
looking for opportunities as sleeker, leaner outfits seeking cost-conscious
clients in need of their expertise to manage the downturn.
The opportunities for reward at middle level consulting is greater outside
of the big firms too. Consulting firms tend to be bottom heavy, with longer
hours and fewer rewards for entry-level recruits. It can take years to climb the
ranks and grow the experience and expertise to match the hours put in on the
job. Those who have put in the hours but have yet to reap the benefits often
become disgruntled and decide to strike out on their own.
One other massive change in the business of consulting is technology.
The Internet brought with it easier ways for small firms to navigate the
marketplace with sleek, fit-for-purpose electronic tools and readily available
data.
The new .CONSULTING TLD is perfectly poised as a vital tool for the smaller
consulting firms, giving them a more level playing field upon which to
compete with the big boys.
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Tweets
CONSULTING FIRMS
Stand amongst giants with a .CONSULTING domain. Click here for more.
INDIVIDUALS
Let them find you with a .CONSULTING domain. Click here for more
ORGANIZATIONS
Broaden your membership with a .CONSULTING domain. Click here for more
CONSULTING FIRMS
SUBJECT:
HEADLINE:
BODY:
Lead the field in consulting
Harness the power of a .CONSULTING domain
Some lead. Others follow. To be seen as ahead of the game, you
need to be seen at the right address. The new .CONSULTING
domain is the place on the Internet for your business. Join
like-minded professionals, network and let your clients and
prospective clients find you exactly where they’re looking.
To start, click here.
INDIVIDUALS
SUBJECT:
HEADLINE:
BODY:
Stand tall in the consulting business
Be seen with a .CONSULTING domain
The new .CONSULTING domain is the place on the Internet
where business goes looking for consultants. To be there is to
be seen. Hang out your shingle in the biggest possible market
with a .CONSULTING domain.
To start, click here.
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ORGANIZATIONS
SUBJECT:
HEADLINE:
BODY:
Build your membership
Let them know what you stand for with a .CONSULTING
domain
The new .CONSULTING domain is where consultants
gather on the Internet. If you want to appeal to a broader
membership and let your existing membership know you
mean business, it’s the place to be seen.
To start, click here.
Contact Us
Solomon Amoako
VP Business Development
Claire Mason
Channel Manager
thank you!
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