Better Data, Better Decisions

EARLY DATA Platform and

Compass Market Monitoring

WHO WE ARE

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Focused entirely on data management and analytics in China & ASEAN

Developer & Provider of Big Data & Advanced Analytics Applications ¤ eCommerce & Online Big Data Analytics Apps ¤ Machine Data Platforms and Apps ¤ Big Data Warehousing Platforms

Software Distribution & Development ¤ Largest seller of Leading Edge analytics, industry

tools and applications in Greater China

IT & Consulting Services ¤ 400 people

Established Customer Base & Market ¤ 15 year track record w/ MNC & Tier 1 firms

EARLY DATA

EARLY DATA is a proprietary big data acquisition and processing platform

developed by Advanced Analytic Services and focused on China eCommerce sites.

EARLY DATA enables the rapid development and customization of applications on top of

big data sets.

DaaS

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EARLY DATA ADVANTAGES

Comprehensive Data

Intelligent web crawling capabilities augmented by

MDM across platforms

Flexible Delivery

API Data feeds, daily data, and custom

interfaces available

What makes us unique?

Focused on Analytics

In-house Data Scientist and business user

teams

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COMPLETE COVERAGE Data access - all major China eCommerce Platforms

The EARLY DATA Platform lets you understand and analyze your entire eCommerce market based on

harmonized brand, manufacturer, category, & item definitions for the leading platforms.

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BIG DATA APPLICATIONS

TRANSFORMING YOUR DATA INTO TANGIBILE BUSINESS RESULTS

COMPASS eCommerce Market Monitoring

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40+ categories and 100’s of subcategories available, including:

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CATEGORY COVERAGE

¤ Skincare ¤  Face/Neck Care ¤  Body Care ¤  Eye Care ¤  Hand/Nail Care ¤  Suncare

¤ Hair Products ¤  Shampoo ¤  Conditioner ¤  Hair Treatments ¤  Hair Styling ¤  Hair Coloring

¤ Color Cosmetics ¤  Lip ¤  Face ¤  Eye ¤  Nail ¤  Multi-purpose

¤ Snacks ¤  Meat / Seafood Snacks ¤  Nuts ¤  Seed based Snacks ¤  Potato Snacks ¤  Fruit Snacks

¤ Baby Food ¤  Baby Cereals ¤  Baby Snacks ¤  Baby Savoury Meals & Dishes ¤  Baby Formula ¤  Growing Up Milk

¤ Dairy ¤  Drinking Yogurt & Liquid Cultured Milk ¤  White Milk ¤  Flavored Milk ¤  Soy Based Drinks ¤  Yogurt ¤  Rice/Nut/Grain & Seed Based Drinks

¤ Chocolate ¤ Health Care

¤  Vitamins & Dietary Supplements ¤ Candy & Gum

¤  Sugar gum / candy / throat ¤  Chewing Gum ¤  Toffee candy / milk / nougat ¤  Hard Candy

¤ RTDs – (Iced) Coffee ¤ CSDs - Carbonated Soft Drinks ¤ Juice Drinks

¤  Juice ¤  Plant Protein Drinks

¤ Drinks ¤  Drinks

Weekly Data Collection from Leading eCommerce Platforms

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DATA TYPES

¤ Sales in Volume, Value

¤ Growth Rate

¤ Share

¤ Appeal (via Sentiment Analysis)

¤ Exposure (via Search Analysis)

¤ Availability

¤ In Stock/Out of Stock

¤ Regular Price

¤ Discount Price

EARLY DATA offers item level information by Platform, including: Price – Discount – Page Location –

Sentiment – Stock – Availability

Providing insights that drive business growth

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BEYOND DATA

Build a 360° View of your

eCommerce Operations

Each with their own unique journey

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SELECTED CUSTOMERS

PEPSI turns to EARLY DATA for comprehensive eCommerce monitoring and analysis.

¤  Inventory monitoring across 7 platforms and real-time synchronization with warehouse & manufacturing centers reducing the loss due to out-of-stock or unavailable goods.

¤  Webpage position reports & alerts track daily

exposure rates and digital shelf position changes – allowing Pepsi SEO team to ensure their SKU’s are listed on page one of targeted search results.

¤  Real social listening across eCommerce channels - allowing PepsiCo to tailor their food brands for distinct, locally relevant taste preferences throughout the region.

Powered by EARLY DATA, PEPSI now has automated daily, weekly, & monthly

eCommerce reports; greatly reducing the amount of time spent on manual data prep, cleansing, & report creation. By streamlining

their reporting processes, Pepsi can now access historical data, do self-service analysis, and make data driven decisions in minutes.

¤  Integration of 12 eCommerce platform reporting systems into one centralized dashboard – allowing management to gather, view, and analyze key information in seconds - not hours.

¤  Improved Unilever’s logistics intelligence by recommending optimal shipping options for each online deal – resulting in a 25% reduction in shipping costs every month.

¤  Provided near real-time online market monitoring for key SKU’s across the Unilver eCommerce world - allowing them to keep an eye on crucial products.

Near real-time monitoring, analysis, and predictive analytics to optimize

Unilever’s online business operations across 12 platforms!

Unilever leverages EARLY DATA for better Online Distributor Management, Cost Reduction &

Operational Efficiency

Snapshot Top Items

My Market By Brand By Item

My Performance

Customer Listening Negative Details

Check-up

Stock & Availability Shoptimizer

Powerful filters that put you in control of the data

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COMPASS UI

✿ KPI: Sales Volume or Sales Value ¤ Platform, Category, Subcategory, Manufacture, Brand, Store, Item

¤ KPI: Sales Volume or Sales Value

¤ Period: Monthly or Rolling 30 days

Quick diagnosis of the latest market trends across platforms

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MARKET SNAPSHOT

✿ Period: Monthly or Rolling 30 days

✿ KPI: Sales Volume or Sales Value

How do you measure up to your competition?

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DATA BY BRAND

✿ Period: Monthly or Rolling 30 days

✿ KPI: Sales Volume or Sales Value

Ability to track all or targeted SKU’s

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ITEM LEVEL INSIGHTS

✿ Period: Monthly or Rolling 30 days

✿ KPI: Sales Volume or Sales Value

Track KPI’s critical to your online operations

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EXPOSURE & APPEAL

✿ Period: Monthly or Rolling 30 days

✿ KPI: Sales Volume or Sales Value

What are customers saying about your brand?

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SENTIMENT

What are customers saying about your channels?

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SENTIMENT

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PRICE MONITORING

Keep an eye on competitors, or retailers

www.earlydata.com/COMPASS