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Better Data. Better Insights. Better Performance.How Dun & Bradstreet helps improve business performance through Data & Analytics

Better Data. Better Insights. Better Performance.

The Power of Data & Insights

In today’s ultra-competitive world, businesses need to figure out how to leverage data in order to improve their performance. Dealing with the volume and velocity of data flowing into and across your organization can be overwhelming and create complexity. And, if you think about all the different relationships with which a business is involved, the number of associated data points gets large fast. Turning data into insights is not trivial – which is where Dun & Bradstreet comes in.

According to The Economist, “Data is to this century what oil was to the last one: a driver of growth and change.” Forrester tells us that insights- driven businesses are growing around 30% per year, and McKinsey says data-driven companies are 23 times more likely to acquire customers than their peers.

Dun & Bradstreet helps our customers and partners accelerate growth and improve business performance through the power of data and analytics. In fact, 90% of the Fortune 500™ and companies of every size

Better Data. Better Insights. Better Performance.

around the world rely on Dun & Bradstreet to help grow and protect their businesses. Here are just a few examples of how our data, insights, and solutions have helped our customers succeed:

• Drive 50% sales growth through a focus on data to inform sales and marketing

• Increase growth by 25% while also decreasing bad debt by over 25%

• Boost data quality by 86%, improving campaign results through better targeting

• Achieve zero supply chain disruptions in a 5-year time frame as a result of a global risk-based supplier management program built around our solutions

Our data and analytics are delivered through the Dun & Bradstreet Data Cloud, which is structured around our Live Business Identity. Customers can access the Data Cloud in a variety of ways: through our solutions, directly through our APIs, and through our partner solutions. Some customers continue to appreciate file-based delivery, which is also supported. With access to the Data Cloud, customers can accele rate revenue, reduce cost, manage risk, and transform their businesses.

Better Data. Better Insights. Better Performance.

Dun & Bradstreet Data Cloud

The Dun & Bradstreet Data Cloud offers the world’s most comprehensive business data and analytical insights. It encompasses more than 300 million business records, which represent the companies that make up the majority of the world’s GDP – meaning the companies with whom you are most likely to do business.

Our data is curated from tens of thousands of sources – including online sources and our World-Wide Network of data partners around the globe. It is updated 5 million times each day to reflect the constant change hap-pening across the business landscape.

We also use Artificial Intelligence (AI), including machine learning, to help with data sourcing and to speed up and improve the analytics asso-ciated with our data, including proprietary analytical predictors. In fact, we have been taking advantage of machine learning for over 20 years!

The Data Cloud contains 5 million hierarchies, covering 21 million loca-tions across the globe, providing deep insight into the ownership and linkage of your relationships, which is important for sales, marketing, and compliance needs. We also track 200 million payment experiences on businesses in 170 countries, allowing us to deliver best-in-class predictive delinquency scores to help you manage financial risk.

The Dun & Bradstreet Data Cloud undergoes a rigorous governance process that includes change verification and privacy impact assessments to ensure that we are adhering to regional and local laws and regulations. These recurring updates and strict processes help us provide confidence in our data.

Data-driven companies are 23 times more likely to acquire customers. – McKinsey Global Insights

Better Data. Better Insights. Better Performance.

Live Business IdentityLive Business Identity represents all the information provided for a given entity within the Dun & Bradstreet Data Cloud. Live Business Identity starts with our universal identifier – the Dun & Bradstreet D-U-N-S® Number – which is assigned once our patented identity resolution process identifies a company as unique from any other in the Data Cloud. It has truly become an integral part of doing business. For example, if a company wants to work with the U.S. Government, or distribute an application through Apple’s App Store, they must have a D-U-N-S Number.

While companies don’t have physical fingerprints, the D-U-N-S Number could be thought of as a corporate fingerprint. And, like personal identi-ties, which are more than just a fingerprint alone, Live Business Identity covers additional aspects, such as:

• Business identity resolution

• Hierarchy and linkage

• Predictive and prescriptive indicators

Just as personal identities can change over time, Live Business Identity is continually updated with our verified inputs and through our rigorous governance process. Dun & Bradstreet’s unique Live Business Identity can be considered a living, breathing descriptor of almost every business on Earth. With it, you can be confident you have the most comprehensive and continuously updated view of your business relationships. Our solu-tions – and integrations into your existing systems – make those insights actionable for business benefit.

Live Business Identity helps customers improve business performance in many ways, including:

• Earlier identification of growth opportunities

• Avoidance of potential risk, fraud, and compliance issues

• Deepening of customer, supplier, and partner engagement

Better Data. Better Insights. Better Performance.

Comprehensive solutions that span your entire organization

Customers look to Dun & Bradstreet to improve the performance of their organizations both at departmental levels, as well as across their businesses. The Dun & Bradstreet Data Cloud seamlessly connects into key pieces of our customers’ businesses, helping them to drive growth, effectively manage risk, and be more efficient. Our solutions – many of which are SaaS applications – help improve performance within the areas of Sales and Marketing, Finance, Supplier Insights, and Compliance Management. We also offer a set of Master Data solutions to help create a foundation of consistent and trusted customer, supplier, and partner in-formation for use across the enterprise for more efficient workflows – and as a foundation for digital transformation.

Powering solutions that improve performance

Sales & Marketing SolutionsDeliver go-to-market strategies that identify top targets and accelerate the path from prospect to profitable customer.

Finance SolutionsDrive more valuable relationships with customers, suppliers, and partners.

Supply & Compliance SolutionsEstablish sustainable relationships with third parties while fortifying trusted relationships with customers and partners.

Master DataCreate common trusted views of business relation-ships for use across the organization to enable better decision-making and enterprise workflows.

Better Data. Better Insights. Better Performance.

Improving your business performance

It is our sole mission to help customers improve their business perfor-mance, and with our data, insights, and solutions, they are able to see real, tangible success. Our Data Cloud, and the solutions it powers, clear a path to achieve success across every business operation, from sales to sourcing, as well as aligning data across an entire business. With access to our data and insights integrated into your business, you too can power your organization with trusted data and powerful analytics, resulting in revenue acceleration, cost reduction, risk avoidance, and overall business transformation.

Accelerate Revenue• Increase marketing ROI

• Improve close rates

• Interact consistently across customer journey

• Boost qualified leads

Reduce Cost• Automate credit decisions

• Optimize cash flow

• Lower cost of sales

• Improve operating efficiency

Manage Risk• Improve decision making

• Protect company reputation

• Avoid costly compliance penalties

• Ensure suppliers are ethical and compliant

Transform Business• Accelerate digital

transformation

• Create trusted view of key relationships

• Unify data across departments

Ready to Transform Your Business?We thrive by partnering with our customers to improve their perfor-mance. And we do it through the breadth of our capabilities, including the unmatched strength of our Data Cloud, anchored by the Live Business Identity, our comprehensive solutions and integrations, and our ability to connect silos within a customer’s organization.

Bisnode, a leading progressive data and analytics company, is building a brighter future using smart data and analytics. We have more than 2,100 passionate and curious employees who collaborate in 19 countries to predict strategic moves in advance, deliver remarkable insights, and ultimately find innovative solutions to enduring problems for our customers.

For more information visit www.bisnode.ch

Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics. For more about Dun & Bradstreet, visit dnb.com.

© Dun & Bradstreet, Inc. 2015. All rights reserved. (DB-4350 6/15)