better help for smokers to quit dr jim primrose chief advisor

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Better Help for Smokers to Quit Dr Jim Primrose Chief Advisor

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Page 1: Better Help for Smokers to Quit Dr Jim Primrose Chief Advisor

Better Help for Smokers to Quit

Dr Jim PrimroseChief Advisor

Page 2: Better Help for Smokers to Quit Dr Jim Primrose Chief Advisor

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2011

Page 3: Better Help for Smokers to Quit Dr Jim Primrose Chief Advisor

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New Zealanders and smoking

Current smokers: 21.0% of adults (15–64 years)

Ethnic group Female MaleMaori 49.3% 40.2%Pacific 28.5% 32.3%European/Other 18.9% 20.6%Asian 4.4% 16.3%

NZ Tobacco Use Survey 2009

Page 4: Better Help for Smokers to Quit Dr Jim Primrose Chief Advisor

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Current smoking status by age group (2009)

16.9 30.1 33.4 22.5 22.6 18.6 10.619.1 31.2 21.1 21.5 22.3 14.0 11.20

10

20

30

40

50

60

15–19 20–24 25–29 30–39 40–49 50–59 60–64

Age group (years)

Males

Females

Percent

NZ Tobacco Use Survey 2009

Page 5: Better Help for Smokers to Quit Dr Jim Primrose Chief Advisor

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Some positive signs

NZ’s rate of daily smoking was the 4th lowest in the OECD

in 2007, and we have close to the highest rate of decline

between 1995 and 2007

Daily smoking prevalence has declined 54% for girls and

59% for boys

(14-15 yrs) since 1999

4321

Daily smoking prevalence* among Year 10s

15

17

19

21

23

25

27

29

31

33

35

Year

Pe

rce

nta

ge

Current smoking prevalence* among adults (15+)

02468

1012141618

Year

Pe

rce

nta

ge

Boys

Girls

* The definition of current smoker is the WHO one of a person who has smoked more than 100 cigarettes in their life and smokes currently at least once a month.

Page 6: Better Help for Smokers to Quit Dr Jim Primrose Chief Advisor

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Do smokers want to smoke?

• 4 in 5 smokers said that they would not smoke if they had their life over again

• 3 in 5 had tried to quit in the last 5 years

• 1 in 4 had quit for at least a week in the last 12 months

NZ Tobacco Use Survey 2009

Page 7: Better Help for Smokers to Quit Dr Jim Primrose Chief Advisor

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The Health Target ‘Better Help for Smokers to Quit’

One of the Government’s 6 health targets

Target:“95% of hospitalised smokers will receive brief advice and support to quit.”

Results: June 10 June 11 57% 85%

Page 8: Better Help for Smokers to Quit Dr Jim Primrose Chief Advisor

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ABC is a reminder of what to do

A - ask whether a person smokes

B - give brief advice to quit to all people who smoke

C – make an offer of cessation treatment

Page 9: Better Help for Smokers to Quit Dr Jim Primrose Chief Advisor

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1 in 40 smokers will quit for good, just because they’ve received brief advice

Page 10: Better Help for Smokers to Quit Dr Jim Primrose Chief Advisor

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From July 2011 the target extends to primary care,

“90% of enrolled patients who smoke and are seen in general practice will be provided with brief advice and

support to quit.”

Page 11: Better Help for Smokers to Quit Dr Jim Primrose Chief Advisor

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Aveyard and West. Managing Smoking Cessation. BMJ 2007;335:37-41

Cumulative chances of quitting over time when making one quit attempt per year with and without cessation treatment

Without treatment

With medication

With medication and support

Page 12: Better Help for Smokers to Quit Dr Jim Primrose Chief Advisor

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NRT doubles the chance of quitting for good

Page 13: Better Help for Smokers to Quit Dr Jim Primrose Chief Advisor

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Making it happen

• PPP Advisory GroupDr Jocelyn Tracey (chair), Dr David Maplesden, Dr Alistair Humphrey, Dr Jim Primrose, Dr Malcolm Dyer, Dr Rod Jackson, Dr Simon Wynn-Thomas, Rose Lightfoot, Rosalind Rowarth, Paul Roseman, Margaret Gibbs, Linda Bryant, Erica Amon, David Taylor, Andrew Coe and Yaw Moh

• Alignment of PHO Performance Programme indicators and National Health Targets

• Development of data standardsWork with PMS suppliers

• Support for PHOsRegular ebulletin

• Development and distribution of resources

Page 14: Better Help for Smokers to Quit Dr Jim Primrose Chief Advisor

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Useful Resources• Quitline (0800 778 778)

A number of helpful tools – phone, text and online

• You TubeHow to use NRT correctly – Dr Hayden McRobbie (hayden nrt)

• Smoking Cessation ABC e- Learning tool

www.smokingcessationabc.org.nz

• The hiirc website www.hiirc.org.nz

• Goodfellow Quiz: Smoking Cessation

• Key people Dr John McMenamin, Karen Evison – Target ChampionsDr Hayden McRobbie – Clinical AdvisorSerena Curtis-Lemuelu – Programme Manager PPP