“better marketing starts with............ a promise” 2 nd july 2012 1
TRANSCRIPT
“Better marketing starts with ............ a promise”
2nd July 2012
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The two BIG questions when marketing in a competitive environment:
I.What do we stand for?
II. Why should I buy you?
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(Brand) promise
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We are (i.e. our customer proposition):
The champions of affordable quality education
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We must:
Own the space....
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SUMMARY
BETTER MARKETING = AGREE A COMPELLING BRAND PROMISE/ CUSTOMER PROPOSITION
INTERNAL MESSAGING = EXTERNAL MESSAGING
CONSISTENT DELIVERY
INTERNAL BUY-IN = EXTERNAL RECRUITMENT
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