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WHOLE BRAIN® MODEL

LOGICALANALYTICALFACT-BASED

QUANTITATIVE

ORGANIZEDSEQUENTIAL

PLANNEDDETAILED

HOLISTICINTUITIVEINTEGRATINGSYNTHESIZING

INTERPERSONALFEELING-BASEDKINESTHETICEMOTIONAL

DUPPERRIGHT

AUPPERLEFT

LOWERLEFT

B

LOWERRIGHT

C


A

B

D

C

AnalyzesQuantifies

Is logicalIs critical

Is realisticLikes numbers

Knows about moneyKnows how things work

InfersImaginesSpeculatesTakes risksIs ImpetuousBreaks rulesLikes surprisesIs curious / Plays

Takes preventive actionEstablishes procedures

Gets things doneIs reliableOrganizes

Is neatTimely

Plans

Is sensitive to othersLikes to teachTouches a lotIs supportiveIs expressiveIs emotionalTalks a lotFeels

OUR FOUR DIFFERENT SELVES


AnalyzesQuantifies

Is logicalIs critical

Is realisticLikes numbers

Knows about moneyKnows how things work

At School: Math, Science, Computers

At Work: Finance, Engineer, Chemist, Technician

Decision Making: Gathers Facts, Argues Rationally

Problem Solving: Forms Theories, Solves Logically, Measures Precisely

Hobbies: Model Making, Home Improvements, Computer Games


Takes preventive actionEstablishes procedures

Gets things doneIs reliableOrganizes

Is neatTimely

Plans

At School: Geography, History, Language (grammar)

At Work: Manager, Administrator, Project Management, Travel Agent

Decision Making: Stands Firm, Conservative, Procedural

Problem Solving: Approaches Problems Practically

Hobbies: Travel, Fishing, Camping, Spectator Sports, Golf, Reading


At School: Social Science, Literature, History, Geography, Drama

At Work: Social Worker, Teacher, Trainer, HR Professional, Sales Person

Decision Making: Involves Others, Interpersonal, Intuitive, Emotional

Problem Solving: Considers Others, Intuitive, Picks Up on Nonverbal and Interpersonal Clues

Hobbies: Reading, Listening to Music, Travel, Walking, Relaxing

Is sensitive to othersLikes to teachTouches a lotIs supportiveIs expressiveIs emotionalTalks a lotFeels


At School: Science, Math, Arts & Crafts

At Work: Self Employed, Entrepreneur, Artist, Designer, Advertising, Marketing, Sales

Decision Making: Imaginative, Risk Taking, Forward Looking

Problem Solving: Inventive, Intuitive, Sees the Big Picture

Hobbies: Arts & Crafts, Creative Writing, Music Playing, Photography

InfersImaginesSpeculatesTakes risksIs ImpetuousBreaks rulesLikes surprisesIs curious / Plays


Interested in safety features and durability

The practicality of size, number of doors, storage space, stain resistant materials, features such as interior trunk/fuel unlock

Looks at maintenance requirements

Has done research and knows what they want

The ‘feel’ and comfort of the vehicle is important, user friendliness of controls

Wants to ‘love’ the car

Impacted by friendliness of sales & service organization

‘Knows’ it’s the right choice

Will buy based on a friend’s recommendations

Looks at the aesthetic qualities: sportiness, color, form, ‘cutting edge’ qualities

Wants it to fit the dream, personal image, long-range plans

More willing to experiment and take some risks

First model buyer, early innovator

Buying a Car

D

B C

A Wants to see data & statistics on

performance

Looks at energy efficiency

Looks at cost of vehicle trade-in value

Comparison shopping with other vehicles

Ease of maintenance

Wants to know how it works

Likes power and precision handling


D“This accident demonstrates the lethal combination of drunk driving and faulty car design. These two issues are national in scope and deserve urgent Congressional attention if future generations are to be adequately protected…”

B

“At 3:30 pm, Thursday, April 9th, on Route 9, 15 miles north of Columbus, a black, 1978 Plymouth, 4 door sedan traveling at 75 mph in a 35 mph school zone…”

C

“A tearful, screaming mother attacks the cowering suspect as police officers hold off an angry mob at the terrifying scene of a tangled school bus and the bloody victims of the accident.”

A

“Once again...forensic science, using the undeniable facts of blood type, fingerprints, and spectrographic analysis of paint fragments, proves beyond a doubt…”

Four Reporters’ Views Of The Same Accident


The Movies

Star Wars

The Matrix

Total Recall

All the President’s Men

Apollo 13

Wall Street

A Few Good Men

The Last Emperor

Gandhi

Hope Floats

Notting Hill

Sleepless in Seattle

D

B C

A


Business Sunday

The Financial News

The Science Show

3rd Rock from the Sun

The Royal Family

Documentaries

Discovery Wild Life Shows

Midday Shows

Young & Restless

Television

D

B C

A


Books and Magazines

Alice in Wonderland

Hitchhiker’s Guide to the Galaxy

OMNI

The Horse Whisperer

Circle of Friends

Who

Woman’s Day

Bureau of Statistics

Annual Review

Tom Clancy Books

Business Review Weekly

Do It Yourself Manuals

The Book of Lists

Personal Investment

Collector’s Tradable

D

B C

A


What Do You Leave Behind?

D

B C

A


Real Stories About Real People

Alison traveled everywhere withher 3 teddy bears. When askedwhy, she explained “One hotelroom looks the same as any other. At least when I go back at night I have my friends to keep me company.”

George bought a house for the family on price alone. He didn’t consider its location, convenience, layout or design. It was a good financial investment and would show a good capital gain in 5 years. That was all that mattered.

Michael bought a car withoutchecking to see if his golf clubs would fit in the back. When he got home he discovered they wouldn’t.

Betty kept everything in her pantry in alphabetical order. Therese took her vacuum cleaner on camping trips to keep the tent clean.

D

B C

A



George bought a house for the family on price alone. He didn’t consider its location, convenience, layout or design. It was a good financial investment and would show a good capital gain in 5 years. That was all that mattered.


Betty kept everything in her pantry in alphabetical order or Therese, who took her vacuum cleaner on camping trips to keep the tent clean.



Alison traveled everywhere with her 3 teddy bears. When asked why, she explained “One hotel room looks the same as any other. At least when I go back at night I have my friends to keep me company.”



Michael bought a car without checking if his golf clubs would fit in the back. When he got home he discovered they wouldn’t.



ArtisticHolisticFlexible

ImaginativeSynthesizing

FactualLogicalRational

TheoreticalMathematical

DetailedOrdered

SequentialControlled

Conservative

MusicalSpiritualTalkativeEmotionalEmpathetic

Right Oriented DescriptorsLeft Oriented Descriptors

Self

Partner

Parents

Brothers & Sisters

Children

Friends

Teacher/Mentor

A B C D


Understanding theHerrmann Brain Dominance Profile®

HBDIHBDI ®


Preference Code:

Adjective Pairs:Profile Score:

A B C DQuadrant:

2

3

48

1

9

111

1

8

87

2

4

35


PROFILE SCORESPREFERENCE CODE

ADJECTIVE PAIRS(distribution of 24 points)

KEY DESCRIPTORSX = selected* = most descriptive

WORK ELEMENTS(5 =most, 1=least)

Adolescent EducationEducation FocusOccupationHobbies

HAND DOMINANCE

ENERGY LEVEL

MOTION SICKNESS

INTROVERT/EXTROVERT(self-placement)

COLUMN A UPPER LEFTCOLUMN A

UPPER LEFTCOLUMN B

LOWER LEFTCOLUMN B

LOWER LEFTCOLUMN C

LOWER RIGHTCOLUMN C

LOWER RIGHTCOLUMN D

UPPER RIGHTCOLUMN D

UPPER RIGHT

111

1

111

1

87

1

87

1

35

2

35

2

48

2

48

2

99 88 44 33

Factual xQuantitativeCriticalRational xMathematicalLogical *Analytical x

Factual xQuantitativeCriticalRational xMathematicalLogical *Analytical x

Conservative xControlledSequential xDetailed xDominantSpeakerReader

Conservative xControlledSequential xDetailed xDominantSpeakerReader

EmotionalMusicalSpiritualSymbolicIntuitiveTalkerReader


ImaginativeArtisticIntuitiveHolisticSynthesizerSimultaneous xSpatial

ImaginativeArtisticIntuitiveHolisticSynthesizerSimultaneous xSpatial

Analytical 4Technical 5Problem Solving 5Financial 2


Organization 4Planning 2Administrative 1Implementation 5


Teaching 5Writing 4Expressing 3Interpersonal 3


Integration 2Conceptualizing 4Creative 3 Innovating 3

Integration 2Conceptualizing 4Creative 3 Innovating 3

introverted

primary leftleft/

some rightmixedRight/

some leftprimary right

day equal night

some frequentnone

extroverted

HERRMANN BRAIN DOMINANCE INSTRUMENT

DATA SUMMARY

Name:Occupation:

Gender: GROUPDate:

©2006 The Ned Herrmann Group

x

x

x

x


A B C D

2

3

48

1

9

111

1

8

87

2

4

35

Preference Code:


Quadrant:


2

3

48

1

9

111

1

8

87

2

4

35

A B C DQuadrant:

Preference Code:


1=Primary preference STRONG2=Secondary preference MEDIUM3=Tertiary preference LOW

Profile Scores Adjective Pairs


2

3

48

1

9

111

1

8

87

2

4

35

A B C DQuadrant:

Preference Code:


57%

24 Points distributed across the quadrants.Look for your highest points-that is your “back-

up” style or style under stress.



2

3

48

1

9

111

1

8

87

2

4

35

A B C DQuadrant:

Preference Code:

Adjective Pairs:Profile Score:Profile Score=Total for each quadrant

forming the basis for your profile.



LEFT MODE RIGHT MODE

LOWER MODE

UPPER MODE

30%70%

43%

57%



PROFILE SCORESPREFERENCE CODE

ADJECTIVE PAIRS(distribution of 24 points)

KEY DESCRIPTORSX = selected* = most descriptive

WORK ELEMENTS(5 =most, 1=least)

Adolescent EducationEducation FocusOccupationHobbies

HAND DOMINANCE

ENERGY LEVEL

MOTION SICKNESS

INTROVERT/EXTROVERT

COLUMN A UPPER LEFTCOLUMN A

UPPER LEFT

111

1

111

1

99

Factual XQuantitativeCriticalRational XMathematicalLogical *Analytical X

Factual XQuantitativeCriticalRational XMathematicalLogical *Analytical X



COLUMN B LOWER LEFTCOLUMN B

LOWER LEFT

87

1

87

1

88

Conservative XControlledSequential XDetailed XDominantSpeakerReader

Conservative XControlledSequential XDetailed XDominantSpeakerReader



COLUMN C LOWER RIGHT

COLUMN C LOWER RIGHT

35

2

35

2

44





COLUMN D UPPER RIGHTCOLUMN D

UPPER RIGHT

48

2

48

2

33

ImaginativeArtisticIntuitiveHolisticSynthesizerSimultaneous XSpatial

ImaginativeArtisticIntuitiveHolisticSynthesizerSimultaneous XSpatial

Integration 2Conceptualizing 4Creative 3Innovating 3

Integration 2Conceptualizing 4Creative 3Innovating 3

primary leftleft/

some rightmixedRight/

some leftprimary rightX

day equal nightX

introverted extrovertedX

some frequentnoneX


Clusters

Technical

FactualCriticalRationalRealistic

Rigorous thinkingKnows the

basis of things

LogicalAnalytical

Problem solvingTest & proveKnows howthings work

FinancialNumerical

QuantitativeMathematicalKnows about

money

Intellectualthinking

Upper LeftA

ConservativeTraditionalControlledDominant

Safekeeping

ImplementationGets things

doneLinear

SequentialStep by stepProcedural

NeatOrganizedPlanning

AdministrativePreventive

SpeakerReader

On timeOrganizedReliable

Detailed

Intuitive (people)Interpersonal

FriendlySensitive to others

SupportivePeople oriented

Empathetic

TalkerTeacher/trainer

ExpressiveCommunicator

SymbolicIntuitive(people)

EmotionalFeeling

Musical

Spiritual

WriterReader

Lower RightC

PlayfulBreaks rulesRisk takingOriginate

SimultaneousImpetuous

Likes surprises

IntegrationSynthesizing

Holistic

OriginateImaginativeInnovativeCreativeCuriousArtistic

ConceptualMetaphorical

Intuitive(solutions)Strategic

Future orientedImaginative

Intuitive(solutions)

ArtisticSpatialVisual

Upper RightD

Lower LeftB


Upper LeftA

A Quadrant Clusters

D

B C

Technical

FactualCriticalRationalRealistic

Rigorous thinkingKnows the

basis of things

LogicalAnalytical

Problem solvingTest & proveKnows howthings work

FinancialNumerical

QuantitativeMathematicalKnows about

money

Intellectualthinking


Lower LeftB

ConservativeTraditionalControlledDominant

Safekeeping

ImplementationGets things done

LinearSequential

Step by stepProcedural

NeatOrganizedPlanning

AdministrativePreventive

SpeakerReader

On timeOrganized

Reliable

Detailed

B Quadrant Clusters

A D

C


Lower RightC

C Quadrant Clusters

A

B

D

Intuitive (people)Interpersonal

FriendlySensitive to others

SupportivePeople oriented

Empathetic

TalkerTeacher/trainer

ExpressiveCommunicator

SymbolicIntuitive

(people)

EmotionalFeeling

Musical

Spiritual

WriterReader


D Quadrant Clusters

Upper RightD

A

B C

PlayfulBreaks rulesRisk takingOriginate

SimultaneousImpetuous

Likes surprises

IntegrationSynthesizing

Holistic

OriginateImaginativeInnovativeCreativeCuriousArtistic

ConceptualMetaphorical


StrategicFuture oriented

Imaginative


ArtisticSpatialVisual


Multi-dominant

translator

Drill sergeant

Entrepreneur(technical)

Research scientist

CEO (general)

Stock broker

Engineer

Finance officer

Technical manager

Bookkeeper

Supervisory nurse Real estate

Elementary school teacher

Social worker

Counselor

Entertainer

Musician

Artist

Chemist

CEO (technical)

Foreman

Operations manager Marketing

Administrativeassistant

Sales

Entrepreneur

Strategic planner

Proforma Profiles of the Mentality of Representative Occupations

D

B C

A


SCIENTIFIC

"TROUBLESHOOTERS"

TECHNICAL

FINANCIAL

ARTISTIC

ENTREPRENEURIAL

LEGAL

MANAGERIAL

ADMINISTRATOR

SUPERVISORY

DEVELOPMENTAL

EXPRESSIVE

FACILITATIVE

SOCIAL

CUSTOMER SERVICE

"MULTIDOMINANT

MULTI TASKING

SUPPORTIVE

Proforma Profiles of Successful Occupational Categories

D

B C

A


Recognizing interpersonal difficulties Anticipating how others will feel Intuitively understanding how others feel Picking up the non-verbal cues of interpersonal stress Engendering enthusiasm Persuading, conciliating Teaching Sharing Understanding emotional elements Considering values

Finding overlooked flaws Approaching problems practically Standing firm on issues Maintain a standard of consistency Providing stable leadership & supervision Reading fine print in documents/contracts Organizing and keeping track of data Developing detailed plans & procedures Articulating plans in an orderly way Keeping financial records straight

Gathering facts Analysis issues Arguing rationally Forming theories Measuring precisely Problem solving logically Financial analysis & decision making Understanding technical elements Critical analysis Working with numbers, statistics,

data and precision

Reading the signs of coming change Seeing the ‘big picture’ Recognizing new possibilities Tolerating ambiguity Integrating ideas and concepts Challenging established policies Synthesizing unlike elements into a new whole Inventing innovative solutions to problems Problem solving in intuitive ways Simultaneous processing of different input

D

B C

A

Strengths


Inarticulate, ‘off the track’ communication Excessive ‘chatter’ Vague, ambiguous approaches or instructions Illogical comments Inefficient use of time Lack of facts or data Inappropriate informality Overt sharing of personal feelings Impression of not knowing the ‘right’ answer Fear of challenge or debate

Unknown or absence of a clear agenda Disorganized Hopping around from subject to subject Too many ideas at once Unpredictable Too fast paced Unclear instructions or language Too much beating around the bush Incomplete sentences Lack of closure

Repetition Too slow paced ‘Playing it safe’ or ‘by the book’ Overtly structured, predictable Absence of humor and fun Lack of flexibility, too rigid Inability to get concepts or metaphors Drowning in detail Too many numbers Dry, boring topic or style

Lack of interaction No eye contact Impersonal approach or examples Dry or ‘cold’ un-enthusiastic interaction Insensitive comments No time for personal sharing All data, no nonsense Lack of respect for feelings Overly direct or brusque dialogue Critical

D

B C

A

Frustrations


Great Brains in History

InnovatorsThinkers

BertrandRussell

Galileo

Lao Tsu

Thatcher

Churchill

Mozart

ThomasJefferson

Albert Schweitzer

Socrates

ChopinJ. Edgar Hoover

J. P. Sousa

Newton

Hippocrates

Mother Theresa

Susan B. Anthony

Lech Walensa

Aristotle

Jim Henson

Debussy

Einstein

LeonardoDa Vinci

Gandhi

Bach

BenFranklin

Marco Polo

Madame Curie

PlatoShakespeare

Picasso

Matthew(New Testament)

John (New Testament)

Mark (New Testament)

Luke(New Testament)

Otto Bismark

Samuel Pepys

Kant

G.B. Shaw

Organizers Humanitarians

A

B C

D


A

B

D

C

EfficiencyFinancials

TechnologyPast trends

PerformanceMeasurements

Goals - Objectives

CompetitionEnvironmentFuture trendsNew conceptsNational - WorldVision - PurposeLong term strategy

Methods - RegulationsQuality - Perfection

Risk reductionResources

ControlTimingPolicy

Training - DevelopmentTeams - RelationshipsCommunity RelationsCustomer RelationsCommunicationsCulture - ValuesRecognition

Business Thinking Tool

Facts

Form

Futures

Feelings

Adapted by Mindtech, Inc


FORM FEELINGS

FACTS FUTURES

A

B

D

C

FOUR F'S

better results through better thinking start thinking the business of thinking ®

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