CONTENT STRATEGY AND DESIGN

Better TogetherCS FORUM 2016 - @REBEKAHCANCINO

Tens of thousands of ideashttp://www.fastcompany.com/3027135/lessons-learned/inside-the-pixar-braintrust

“I realized the most exciting thing I had ever done was to help create the unique environment that allowed that film to be made.”

- Ed Catmull, Pixar Co-Founder & CEO

Everything is content.

2001 cal led, it wants its workf low back

http://cdn.softlayer.com/innerlayer/IBM370.png

And yet here we are...

Stil l disconnected

C ol laboration should give more than it takes

The value of effective col laborationCreate alignment

Remove politics

Reduce rework

Boost morale

Create alignment = deliver better outcomes

Remove politics = launch faster

Reduce rework = decrease costs

Boost morale = increase productivity

@REBEKAHCANCINO

Latching on to someone else’s process or finding the next shiny tool that will save the day.

It’s not about...

@REBEKAHCANCINO

IT’S ABOUT CREATING THE ENVIRONMENT FOR OUR OWN PROCESS TO emerge.

@REBEKAHCANCINO

How can we set the stage for our own magic?

An unspoken prerequisite: WITHOUT OPENNESS, WE CAN’T HAVE EFFECTIVE COLLABORATION.

Open by design

What’s inside a culture of openness?

An open mindset and personal belief system grounded commitment to equality and respect for fellow collaborators. This personal lens of openness defines how you see everything else.

“Humility is a critical strength for leaders and organizations possessing it, and a dangerous weakness for those lacking it.”

- Dusya Vera Ph.D., Strategic Virtues: Humility as a Source of Competitive Advantage

http://rlv.zcache.com/neon_open_sign_framed_in_a_heart_shape_in_a_wind_postcard-r921910cb3db84ba9992f161fd2a5b51c_vgbaq_8byvr_1024.jpg

Being open to the ideas of others lets others know we’re down to col laborate

FAUCET FUNNEL

Suspend judgment

Go for quantity

YES, and…

Embrace the unusual

Let go of ego

Accentuate the positive

Think strategically

Align to goals/objectives

Check for feasibility

Avoid default decisions

First faucet, then funnel

Good questions EMPOWER “How would you approach this?”

CREATE INCLUSIVENESS“What do you think?”

CHALLENGE ASSUMPTIONS“And why is that?”

Asking questions creates opportunity

3 easy ways to practice personal openness 1) Include someone you normally wouldn’t 2) Suspend judgment 3) Stop pretending, just ask

Active openness is putting personal openness to good use. It’s when we channel our open mindset into courage, curiosity, and care for the whole outcome.

“Content doesn’t belong to content. Design doesn’t belong to design. Code doesn’t belong to dev.”

- Nicole Fenton

Just jumping in helps you add value where it counts

This is Chris@CHRIS_CORAK

IDEA

METRICS

PEOPLE

GOALS

BUSINESS

CASE

METRICS

PEOPLE

GOALS

Approach value and benefits

Supporting facts and data

Players involved and their role

Business goals and user needs met

Building your business caseIDEA

trustBuilding a business case for collaboration builds and uncovers hidden . potential

@REBEKAHCANCINO

BUT IF YOUR BOSS SAYS NO, ANYWAY.just do it

Meet Nicole@NICOLESLAW

Broad knowledge, deep expertise

3 easy ways to practice active openness 1) Ask a teammate about their work2) Build a business case3) Diversify your education

@REBEKAHCANCINO

Outward openness is an exercise in empathy. It’s when we try to put ourselves in the shoes of those we are working with and designing forto create solutions that are right for them.

Empathy is the secret behind high-performing teams

THINKING

DOINGFEELING

Start with context @danieleizans

Talk to real users, f ind ways to better f it into their lives

USER + NEED + INSIGHT

An anxious mother sending a grad gift

To feel good about

her gift choice

Once she sends the berries she worries about if her niece

will be there to receive it, will they

spoil?

Uncover insight

Formulate a problem statement, together

We believe that ___________ has ________________

and that ______________may solve this problem by

____________________ and _____________________.

We will know we have succeeded when

___________________and/or ____________________

reaches ___________________.

(USER) (PROBLEM)

(THIS SOLUTION)

(THIS ASPECT) (THAT ASPECT)

(QUANTATIVE MEASURE)(QUALITATIVE MEASURE)

(THIS LEVEL)

(Based on Lean UX by Gothelf & Seiden)

@PATTY_CAKE This is Patricia

Empathy for internal teams is just as important as empathy for users

INTERNALNEEDS

BUSINESSGOALS

CUSTOMER

NEEDS

3 easy ways to practice outward openness 1) Think “with” not “for”2) Take your best idea off the table3) Empathy map (internal and external users)

@REBEKAHCANCINO

Exponential openness happens when cross-discipline teams come together to co-design something greater than any one person could on their own. This is where the benefits of collaboration increase rapidly.

Hey, Joe!@WORKJOESTEWART

MAKE SURE INVITED.

ever yone’s

ALL THE DIFFERENT PEOPLE WHO UNDERSTAND ALL THE DIFFERENT PARTS OF WHAT’S GOING TO MAKE A PROJECT SUCCESSFUL.

“Part of why we’re actually able to undertake such a big process so successfully is that we didn’t have a wall that we tossed things back and forth over. It was really very tight feedback loops. Very collaborative.”

- Dean Cookson, VP CIO Virgin America

Pairing up is powerful

A SECOND PERSPECTIVE MIGHT CUT THROUGH PROBLEMS IN MINUTES THAT WOULD TAKE HOURS TO SOLVE ON YOUR OWN.

COLLABORATION IS NOT

A SERIES OF ONE WAY CONVERSATIONS

Map the workf low

Critical areas for col laboration

Smart meetings al low us to talk, listen, see, and do

Remote teams, F T W

3 ways to encourage...1) Pair up when possible2) Map critical moments for collaboration 3) Design meetings differently

@REBEKAHCANCINO

And so...JUST TO WRAP THINGS UP

COLLABORATION AND CO-DESIGN ARE TO BUILDING THE INTERCONNECTED EXPERIENCES OF THE future.

essential

@REBEKAHCANCINO

A CULTURE OF SETS THE STAGE FORSUCCESSFULAND .

openness

col laborationco-design

@REBEKAHCANCINO

1) PERSONAL OPENNESS be humble2) ACTIVE OPENNESS just jump in3) OUTWARD OPENNESS start with heart4) EXPONENTIAL OPENNESS join forces

Ways to champion openness

@REBEKAHCANCINO

Let’s do this

@REBEKAHCANCINO

Thanks, y’al l!ONWARDAND.CO