better visitor experiences with digital onsite kevin wright deep … · 2020-07-08 · people want...
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Better Visitor Experiences With Digital Onsite
Kevin Wright
Deep Creek Digital
Society has changedAmazing era of invention we are in
Uber, Airbnb, AI, driverless cars,
trucks
Transformation is happening with
a revolutionDisruption is the new norm
By 2020 digital natives, those
people born after 1980, will make
up 50% of the workforce.
Digital Revolution
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Leading one is Audi City,
London
Car Digital Showrooms
People want place based shared experiences in the real physical world
Some organisations have not invested enough in digital experiences onsite
Problems Not enough customers, visitorsSales not good enough
The Issue
Digital Signage Interactive Touch DisplaysExperiential MediaProximity Beacons Virtual Reality ExperiencesAugmented Reality Experiences
Content is still kingModes of persuasion from AristotleLogos, logicEthos, authorityPathos, empathy
Solution - Better Visitor Experiences
With Help Of Digital Tech Onsite
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Digital Out of Home - DOOHNetwork driven content for the best
messages to suit the occasionPrinted media used less
Schedule content like on broadcast TV
Can be linear, then interactive
To be engaging it needs fresh contentGood CMS needed
Many apps for WindowsDedicated media players and systems
Digital Signage
LCD/LED TV DisplaysFeatures, definition - 4k resolutionProfessional product
Video WallsSuper Thin BezelsLED tiles for dramatic impact
Audio Visual Displays
With LCD’s/LED’sFrom just two thin bezel displays side by
side
Curved displays
With ProjectionWide formats e.g. 2.4:1 Cinemascope
Semi circular 165 - 180 degree curved
screen
From 3.5 m wide, bigger better
Image blending/warping software
Cinema Type Displays
Ultra wide Screen Content
Includes: touchscreen displays, kiosks,
multi-touch tables, touch walls, through
glass window touch systems and more
Controlled by touch, buttons, switches,
taps, gestures, sliders, body movement,
mobile devices
- in fact any object or surface can be made
interactive
Interactive Multimedia
Shelf, rear, angled bench and wall mount touch
displays for public use
From 10” to 84”
Projected capacitive tech being used more
Transparent touch displays
Through- shop window multitouch
Sensor controlled touch displays
55” Google multitouch system, Jamboard
Smartphone and tablet apps allow teammates to work
remotely while seeing and making additions to the board.
Multitouch Displays, Systems
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Control with a jukebox style floor mounted touch display
Or directly on the screen with gestures, by several users
LCD display touch walls
Christie Microtiles large-format interactive video walls.
Interactive Video Walls
Design great user experiencesSimple, easy to use interfaceTime out essential
Content - media rich interactivesTimeline sliders, Changing POV mapsMulti-lingual content, esp. AsianContent system to update
Image browsing: modern gesturesFlick, swipe to the next or previous image, spread to zoom in, drag to pan, pinch to zoom out or close, tap to toggle the controls,
Multimedia Content
Multi-touch display app development software packages for Windows and Android.
No programming
Apps that are easy to produce include:Media Browser - images and video clips
Media Timeslider - find content over time
Showroom - present products in an easy way
Wayfinding - guide your visitor
Menu Board - look at menus at the table;
Games - visitors have fun with your products
Brochure Selector - browse and email PDF flyers
Survey - get visitor feedback.
App Development for Public Touch Displays
Mixed RealityTangible or real world objects in a combination
Visitor interacts with digital information through the physical environment
Can includeGesture systems from Leap Motion, KinectInteractive mirrorsInteractive shop windows, video wallsFloor projection appsObject with a sensor driven multimediaEducational tech. such as Intel Real Sense
Experiential Multimedia
Proximity BeaconsBeacons are small computers,
transmitters for location
informationMany types - can run on
batteries
Key tech for “The Internet of
Things”
Using a standard called Blue
Tooth Low Energy or SMART
Get location based special offers &
info on mobiles
Simple, very engaging, at a low cost
and here now.
Smart beacons can trigger video,
lighting, anything mechanicalNo mobile required
Beacon Uses
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New lexicon in story telling
Immersive environment Users can engage in a full 360
environment, very like being
there
Use headset with PC or
Playstation, a mobile device
or custom made system
Virtual Reality
Now able to fully immerse
people in places they
simply cannot go to
Two words that are
important in VR
Presence
Empathy
VR Uses
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VR Cinema
Low cost 360 degree camerasLots of options for 180 and 360
camera rigsFacebook has designed and built a
durable, high-quality 3D-360 video capture
system
Edit systems
Creating VR Stories
Systems that allow the overlay of
info on real world scenesFor mobile devices
For headsets
Get stories and info while able to
see real world
Play games in new ways, like
Pokemon Go
Augmented Reality - A/R
Use with a mobile
device with images
overlaid on real world
or a headset
Mobile ARGet info about objects that
have been tagged or by being in a
particular geographical space
AR in New Types Of Experiences
Mixed reality headset device
that works with Windows 10
Work without the need for
keyboard, mouse and screen Manipulate and pickup virtual objects
Microsoft Hololens
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Visitors have the opportunity to walk on
Mars with the Microsoft HoloLens™
mixed reality headset using real
imagery from NASA’s Curiosity Mars
Rover.
Apollo 11 astronaut Buzz Aldrin serves
as a holographic guide
Walk on Mars with Buzz Aldrin
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Augmented Reality in Retail
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Google Project Tango
AR technology that allows mobile devices to
“see” in much the same way that humans do.
Apple Computer
“AR will be used many times per day” - Cook
Magic Leap
Secretive Florida start up worth 4.5 billion
Changing computing forever - Forbes Nov 16.
Meta
Developers kit, headset out, amazing
New Augmented Reality Products
BBC ClickTime Popular ScienceWiredMagic LeapSamsungMicrosoftCommboxGoogleAustralian MuseumApple Computer
Credits
Qld Air MuseumCSRIOYouTubeBalranald Heritage CentreFortune MagazineThe VergeWallflowerOmnitappsInnovation Centre, USCKennedy Space CentreMany others