Beverage Coding by Linx Printing, Thailand

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ONE OF THE FASTEST GROWING TRENDS IN PACKAGING IS THE STAND-UP POUCH, WHICH HAS SEEN SIGNIFICANT GROWTH OVER THE LAST FIVE YEARS IN A NUMBER OF KEY MARKETS AROUND THE WORLD.ONE OF THE FASTEST GROWING TRENDS IN PACKAGING IS THE STAND-UP POUCH, WHICH HAS SEEN SIGNIFICANT GROWTH OVER THE LAST FIVE YEARS IN A NUMBER OF KEY MARKETS AROUND THE WORLD.

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  • STAND UP POUCHES: WHAT ARE THE BENEFITS FOR PACKAGERS?

  • ONE OF THE FASTEST GROWING TRENDS IN

    PACKAGING IS THE STAND-UP POUCH, WHICH

    HAS SEEN SIGNIFICANT GROWTH OVER THE

    LAST FIVE YEARS IN A NUMBER OF KEY

    MARKETS AROUND THE WORLD.

    FIND OUT MORE: www.linx.co.uk/beverage

  • Drinks manufacturers and packagers around the world are increasingly using stand-up pouches in their packaging for:

    Mineral waterNon-carbonated soft drinks Milk

    AROUND THE WORLD

    FIND OUT MORE: www.linx.co.uk/beverage

  • New uses are being found all the time, for example, cocktail mixes.

    From 0-300 million units in the last 4 years

    FIND OUT MORE: www.linx.co.uk/beverage

  • WORLDWIDE DEMAND

    Worldwide demand for pouches is expected to rise 6.2% per year, reaching $37.3 billion in 2018.

    The largest growth is expected in China and developing nations

    by 2018

    6.2%

    $37.3bn

    demand rise per year

    FIND OUT MORE: www.linx.co.uk/beverage

  • WHY ARE STAND-UP POUCHES POPULAR?

    BETTER AESTHETICSUNIQUE FEATURES SPOUTS AND HANDLES

    ENVIRONMENTAL

    BENEFITS

    FIND OUT MORE: www.linx.co.uk/beverage

  • WHAT ARE THE BENEFITS FOR PACKAGERS AND DRINKS BRANDS?

    FIND OUT MORE: www.linx.co.uk/beverage

  • Pouch packaging weighs a great deal less than rigid packaging types, such as cans or bottles, using less material to hold equivalent volumes of liquid. The primary benefit of this is lower shipping cost, thanks to reduced weight per unit and the ability to fit more units in the same space.

    LOWER SHIPPING COSTS

    FIND OUT MORE: www.linx.co.uk/beverage

  • Pouches offer the ability to present the brand as environmentally responsible thanks to the reduced shipping weight.

    ENVIRONMENTALLYRESPONSIBLE

    FIND OUT MORE: www.linx.co.uk/beverage

  • Greater opportunity to differentiate brands, as stand-up pouches can be tailored to unique sizes, styles and designs

    FIND OUT MORE: www.linx.co.uk/beverage

  • Pouches support very vivid colour printing to ensure products stand out on store shelves

    FIND OUT MORE: www.linx.co.uk/beverage

  • WILL YOUR CODING SOLUTION WORK WITH POUCHES?

    FIND OUT MORE: www.linx.co.uk/beverage

  • Currently, stand-up pouches may be made from flexible PVdC (polyvinylidene chloride) coated films, or EVOH (Ethylene vinyl alcohol), which is a cheaper solution.

    PVDC: POLYVINYLLIDENE CHLORIDE EVOH: ETHYLENE VINYL ALCOHOL

    FIND OUT MORE: www.linx.co.uk/beverage

  • As the market for pouches grow, ongoing improvements are expected to be made on the barrier film substrates. For example, at present carbonated beverages cannot be stored in pouches due to escaping gasses. Similarly, pouches cannot be used for certain products that are hot-filled, but with improvements in heat tolerance, this will no longer be a limitation.

    FIND OUT MORE: www.linx.co.uk/beverage

  • A non-contact printer such as a Continuous Ink Jet (CIJ) coder is the best solution for pouches, as it copes best with varying pack shapes and sizes whilst keeping up with your line speed.

    FIND OUT MORE: www.linx.co.uk/beverage

  • If your company packages a wide range of products, youd benefit from a coding solution that can code onto several different packaging materials without rubbing off during production or end use.

    FIND OUT MORE: www.linx.co.uk/beverage

  • Using the correct ink also plays an important part here in ensuring coding does not rub off. Linx Black PE Ink 1130 for Linx CIJ printers is recommended in this instance as an all-round plastic adherent ink, meeting Swiss Ordinance 817.023.21 which also makes it suitable for food packaging applications.

    CORRECT INKS

    FIND OUT MORE: www.linx.co.uk/beverage

  • An alternative non-contact coding solution is laser technology which is able to code onto most plastics. In applications where running costs are particularly important, lasers can reduce these

    costs substantially as they use no consumables.

    FIND OUT MORE: www.linx.co.uk/beverage

  • FIND OUT MORE: http://www.linxglobal.com/

    Reduced set up time can also help reduce downtime, particularly for users who need to switch between product runs at multiple times per day.

    FIND OUT MORE: http://www.linx.co.uk/beverage