Beverage Marking Considerations - Linx Printing Technologies Ltd

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Printing Technology for the Beverage Industry: Bottler Requirements, Anti-Counterfeiting & Coding Machines by Linx Printing Technologies

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  • Printing Technology for the Beverage Industry: Bottler Requirements, Anti-Counterfeiting & Coding MachinesLinx Printing Technologies

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  • Printing Technology for the Beverage Industry

    OverviewThe Beverage MarketFactors to ConsiderAnti-CounterfeitingCoding Technologies & their Benefits

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  • The Current Beverage Market

    Huge Global BusinessSoft drinks market alone worth 15 billion in 2012Margins are tighter due to competition, pressure from customers, and increasing costsBottlers need to maximise efficiency, impact of wasted production time can be significant

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  • Coding Considerations in the Bottling Industry

    Code Content how complex does it need to be?Substrate range of materials may be coded in one line, need to sample printer codes and ensure they are legibleLine Speed will the coding solution keep up? Factory Environment likely to be a wet environment, so will require an IP rating to reliably performAvailable Budget need to consider overall cost of ownership as well as purchase price

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  • Coding Considerations in the Bottling Industry

    Reliability need to ensure that the coding solution can keep up in changing circumstances, and can be easily serviced

    Low Cost:Needs to comply to lean manufacturing principles, delivering flexible codingEfficiency of bottling plants can run as low as 40-70%, tiny margins are crucial

    Ease of Use FMCGs need to reduce errors during staff changeovers

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  • Anti-Counterfeiting

    Problem:Global beverage counterfeiting is growing especially alcohol1 in 5 UK consumers surveyed bought fake alcohol in 2013*

    Coding Solutions:Complex or high-definition digital graphics from TIJ or PIJ codersSecurity inks for CIJ codersIndelible codes from laser marking machines

    *Counterfeit goods in the UK Consumer survey October 2013, PwC, October 2013 http://www.pwc.co.uk/forensic-services/counterfeit-goods-in-the-uk-consumer-survey-oct2013.jhtml

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  • Coding Technologies for Bottlers

    Laser No ink and no risk of smudgingPermanent to fight counterfeitingDiscreet, or very visible, high quality codesLow cost of ownership no consumables

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  • Coding Technologies for Bottlers

    Continuous Ink Jet (CIJ)Print on almost any substrateWide range of inks availableUV and other security inks for anti-counterfeitingLight weight and versatile

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  • Coding Technologies for Bottlers

    Large Character Marking (PIJ)Suitable for printing on secondary packagingHigh resolution codes up to 70mm highVersatile across a range of materialsEasy set-up and adjustment

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  • Conclusions

    Explore your options:Both CIJ and Laser have advantages for primary codingRemember line speed, code content, and environmentThink about the real cost of ownership rather than just the initial purchase price

    Visit: http://www.linxglobal.com/en-gb/coding-solutions/industry-solutions/beverage

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  • Thank you

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