Roha has enhanced its capacity by 50 per centOHA is the fastest growing manufacturer of Natural & Synthetic colours, specializing in the Food &

thBeverage, Fertilizers, Cosmetics and Pharmaceutical industries. In a recent interview on 40 Ranniversary of the company Mahesh Tibrewala said, “Today we have numerous international offices across the world covering the USA, Mexico and European zone. That is in total we have 15 offices spread across five continents with 110 distributors and stock points located across the globe, which ensures our customers get a ready supply of finished material, in any conceivable quantity”. He also added, “We have one of the world's largest facilities, with state-of-the-art equipment backed by cutting edge technologies. Strict adherence to international manufacturing norms ensures global standardized process resulting in products that meet exacting scrutiny and consistency. Roha in 2004 acquired a manufacturing unit in Spain dealing in natural colours and there on has not looked back but has gradually climbed the steps of success. Now they are focusing immensely on natural colours and investing a lot on it. But it's on the only one they are concentrating on in fact they invested around 15 million dollar on synthetic dyes this year too. Roha has enhanced its capacity by 50 per cent. Mahesh said, “I think we are that company who has tasted success in both synthetic and natural dyes and we are getting better with time.” Read full interview inside.

www.timesinfomedia.com Vol.5, Issue 2, Oct (II) 2012, Rs. 20/-

India’s Ist Fortnightly Newspaper For Beverages, Food & Allied Industries

A F T P A I( An Association of Allied Sectors of Agro & Food Industry in India )

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mechanism of self-regulation for on enforcement of he Ministry of Food the industry.“Quality Council of Food Safety and Processing Industries T India (QCI) has been asked to Standards Act and (MOFPI) will soon start pilot conduct a study on creating an Regulations, 2011 projects on setting up cold chains organisation that will function as a Act, driving run on renewable energy options self-regulating body for food upgradation of like solar and biomass, a top processing industries. We will Indian food ministry official said.“We are receive the study in the next 6 processing sector by planning with the Ministry of New months,” he added.The government sharing benchmarks and Renewable Energy to start will bear the initial costs of setting and best practises to about five pilot projects of running up the body but finally it should be make the sector cold chains on solar energy or an industry driven organisation, globally biomass,” MOFPI Secretary Rakesh which will look at the various competitive.Kacker told reporters here.regulatory and self-regulatory Sensitisation on the Speaking on the sidelines of the standards in the country, Kacker global National Food Safety and Quality said.“This body will be voluntary in developments in Summit organised by industry body nature and will not be run by the food safety and CII, he added that a study is being government. In fact such a system quality and to conducted on the practicality of the will help the industry in creating improve project and its findings will come in world class food safety standards engagement of the next six months.That apart, and will ultimately benefit the industry with Kacker said the Ministry in industry,” he added. farmers will also be consultation with food processing The two-day summit will deliberate discussed.industries is trying to establish a

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Processed fish products way ahead to raise profitability

he fish industry in India is not far away from producing value-added products and this is one of the best ways to raise profitability, suggested Kochi Central Institute of Fisheries Technology director T K Srinivasa T

Gopal.Value addition is an additional activity that in one way or another changes the nature of a product adding its value at the time of sale. Over the years, the demand for processed food, especially for sea food-based products in ready-to-eat form, has increased. In India, the market is already invaded by many such imported diverse products.Fish once considered a poor man's diet now has become rich man's food. With the association of health benefits, more people are being drawn to the consumption of fish. "India does not stand behind in the production of value-added fish products. The most prominent among the group of value-added products is breaded and battered products processed out of a variety of fish and shellfish," he added.Commenting on the future of investment in fishery sector, Srinivasa Gopal said investment in fish processing, cold chains, handling and packaging of value-added food needed encouragement.With increasing income and population, demand for value-added food is likely to increase. It is necessary to cater to this challenging demand and at the same to enhance the income of fishers, he added. Only 10 pc of India's seafood export is in processed form. Most of the export is in frozen form, he said, speaking about the market share of value added products. Srinivasa also explained about different fish products, especially about the ready-to-serve fish products which are a recent innovation for local market. These products have shelf life of more than one year in room temperature. The technology for retort pouch processing of several varieties of

ready to serve fish and fish products has been standardized at CIFT and has been transferred to four entrepreneurs in the country. Thermal processed and excellently packed products have longevity, he added.

3 everages & Food Processing Times-Oct-II-2012B

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Food Processing News 4

products. The problem was the lack photocopying, transportation, or all the talk about of a delivery system to sell in the construction, etc. With retailing “inclusive growth”, F international market, forcing us to growing in leaps and bounds, the policymaking could do with move away from perishables and demand for processed foods is also greater inclusivity. Has any into semi-perishable products like bound to grow. Retailing will also policymaker asked a migrant honey. We were pioneers in provide better returns to farmers by worker or slum dweller why they exporting honey to the developed reducing the number of middlemen.left home? The most commonly world, but we could have got better cited reason is the lack of Farmers would also gain from the realisations if the government had opportunity there. But what do food processing unit's need to acted. Thirty per cent of the honey people seek, to be able to stay in the procure better quality and quantity in India is produced in aviaries, the village? One of the main problems and so the factory would provide remaining 70 per cent is forest is the fragmentation of land

holdings, which reach a stage where the produce is not enough to sustain growing families and the fact that no non-farm opportunities have been created. The need to establish enterprise and provide worthwhile employment has been spoken about for years. Aside from the enormous benefits of arresting rural migration to overloaded cities, non-farm initiatives are imperative if the lives of the huge population in villages are to be made sustainable.

The food processing sector would be ideal for adding substantially to employment and GDP. The developed world processes over 35 per cent of its agricultural produce. We have, with difficulty, now

honey — organic, because who the necessary expertise and reached about 4 per cent. We are applies fertiliser or pesticide in technology to increase the yield and among the largest global producers forests? We do not have the quality in their own interest. Pepsi of fruit, vegetables and milk. Yet, certification infrastructure in place had established this concept with we have high food inflation and an so the returns are much lower. The tomato processing in Punjab in the estimated 40 per cent of our “hunters” who collect forest honey early 1990s when the government production is lost either in storage at great peril to themselves do not insisted on their engaging in hard or during transportation. The get a fair price and often, currency-earning activity if they government has been talking about unscrupulous traders adulterate the wanted to enter the Indian market. a thrust on agriculture for over two honey. Hence, forest honey over the They increased the tomato yield decades, but we do not yet have years has been branded as lower about 10 times with technology. Our agro-terminals in place, which quality honey, which is not the case. network of prestigious agricultural would be a basic prerequisite Are policymakers aware of this? universities and extension workers, (Bharti's initiative in Amritsar is at

who took the benefits of this least a start). Countries like Kenya India, despite having one of the research to farmers, must be have had such terminals in place lowest yields internationally, has strengthened. Despite the since the 1980s, and the developed immense potential to increase opportunity in food processing countries much earlier. Our fresh volumes from the same acreage. having been recognised for decades, food exports are uncompetitive With our vast land mass and variety why do we still process below 4 per because of the lack of such of agro-climatic conditions, there cent of our production? Food terminals. Even domestically, litchis are few products that we cannot processing would be a solution toare barely known in southern India, grow, including medicinal plants.

or mangosteens in northern India Apart from the economic benefits addressing the lack of non-farm for the lack of a supply chain. and the reduction of waste, the opportunities in rural India. One

employment opportunities that food hopes that the government's In the mid 1990s, I was involved processing would create, especially renewed focus on reform and with a large Indian corporation in in rural India, would be huge. commitment to retail FDI translates attempting to export strawberries Ancillaries would also come up, into real gains.and asparagus to the developed creating further job opportunities. world. Having brought in planting The writer is director, Grassroots Entrepreneurs would establish mini-material and technology from Trading Network for Women. Views businesses, eating places, France, we grew world-class are personal.

ndian food sector is poised GROWTH AREAfor a major take-off thanks I G. Chandrasekhar, Associate to the growing popularity of Editor, The Hindu Business ready-to-eat (RTE) food Line, said that food has been products and the increasing identified as one of the major purchasing power of average growth areas in the country and Indians.the volume of consumption is Speakers at a two-day global significant especially on account symposium here on RTE foods of the young generation, which have unanimously stressed the constitutes 55 per cent of the need to tap the emerging population.opportunities in this sector

considering its growth potential. “Expansion of the middle class, nuclear families, rapid

NEW TREND urbanisation, evolving food In his keynote address, K. habits etc have thrown up lot of Alagusundaram, director, Indian opportunities in the food Institute of Crop Processing market,” he said.Technologies, Thanjavur, said Though India has huge market that RTE products has started size in terms of population, he picking up in a big way with said the per capita food high purchasing power of consumption in the country is people and the changing very low. However, a positive lifestyles and eating habits of trend has emerged in the food Indians. market of late because of the He said that the production of spurt in demand fuelled by RTE food products has been organised retail.witnessing radical changes from He said that western and traditional methods to most southern parts of the country are modern techniques with the the major markets in food with advent of modern technology. the faster rise in per capita

Referring to the penetration of income.idlis in the RTE food market, he said idli making has now VALUE CHAINswitched over from traditional The two-day interactive chakkis to most modern symposium was organised by methods to cater to the highly Assocom India in association potential overseas Indians with the International Crops market. Research Institute for the Semi Because of paucity of time and Arid Tropics (Icrisat) to address attraction to RTE foods, the challenges and issues faced 'kitchen-less homes' will be the by the RTE industry with order of the day in India within specific focus on addressing the the next 10-15 years, he said. challenges in the value chain.He also called upon RTE food The objective of the symposium companies to cater to the lower was to identify the gaps in value income category as million of chain and the key interventions people in India earn less than $ and strategies that need to be 2 a day. Catering to this segment adopted to promote RTE foods can make huge business in RTE to a wider market through foods as their spending will be involvement of all the key high, he added. stakeholders.

he food processing sector, Proposals have also been received tapped in a big way, especially for especially in the areas of for a theme park for food export.Tspices and seafood, seems processing. The advantage is greater in the areas

promising in the state with nearly Considering that Kerala had the of seafood and spices. But the 40 per cent of the project proposals majority share in the Rs. 563 crore disadvantage is that some of the presented to the industries export of spice oils and oleoresins vegetables and fruits are not easily department during discussions with by the country and given the available. Still, if such logistics would-be entrepreneurs in the run- number of units and the quality of issues are resolved, they can easily up to Emerging Kerala, centering spice processing done in the state, it reach processing units.around it, according to officials of could become a hub of this industry, The biggest advantage that the state the Kerala State Industrial believe representatives of the All- has is its skilled labour. Clean water Development Corporation. India Spice Exporters Forum. too is available. Kerala also has the With Kerala being home to spices, Meanwhile seafood industry advantage of being close to Europe seafood, coconuts, pineapples and sources regret that only around 20 and Africa. And this being a soft more, the possibilities are simply per cent of the potential offered by industry, it does little harm to the endless and Emerging Kerala plans the Rs. 1,300-crore seafood environment.to devote an entire session to processing industry is being tapped Kerala food is already well accepted deliberating on how to tap this by the state. by the Indian diaspora outside the potential.

A cold chain could not only help country. And Indian food and KSIDC executive director, T.P. exports but also meet the needs of cuisine is also to the liking several Thomas Kutty, says that the the domestic market better, they say across the globe.corporation and other government , stressing that the availability of Building on this advantage, the state agencies have been looking at skilled labour is an advantage the can, like Thailand and Vietnam, setting up special exclusive food state needs to leverage more. become a hub of food processing. processing zones within industrial

Kerala has advantages in the food The sector needs to be given a big growth centres.

processing sector that need to be push at Emerging Kerala.

everages & Food Processing Times-Oct-II-2012B

Bet the farm on food processing

Proposal for theme park for food processing

Ready-to-eat food market growing in leaps and bounds, say experts

5 everages & Food Processing Times-Oct-II-2012B

Kamani’s Range of Products

6 everages & Food Processing Times-Oct-II-2012B Dairy & Ice-Cream News

Mother Dairy eyes No.1 spot in ice cream business

"We have a business model which is airy giant Mother Dairy, a proven in Delhi-NCR. We have now wholly-owned subsidiary of D taken a call to get that replicated the National Dairy across India in all top towns. Last Development Board(NDDB) which year we have started focussing on is aiming to have a national Mumbai. This year we have footprint in the next two years, is launched our entire products of eyeing the top position in the ice fresh diary in the city," Basu said.cream business within the next five In March this year, the company years.launched its ice creams in "We have taken a call to go for a Bangalore.national footprint. In the next one or

two years we will have presence in Basu was in Kolkata on the all metros. We are working on that," occasion of launching its entire Subhashis Basu, Mother Dairy Fruit range of ice creams in the city.

He said the firm was witnessing & Vegetable Private Limited's more than 30 percent year-on-year business head, Dairy Product, said growth in its top-line in ice cream here Monday.

Mother Dairy, set up in 1974 under business, while the Rs.1,700 crore the Operation Flood Programme, industry was growing by about 10 currently has four separate business percent to 12 percent annually.

"Of course, I am eyeing the number units: liquidmilk, dairy products, one position in ice creams business Safal (range of fresh fruits and pan-India basis in the next five vegetables) and edible oil brand years," Basu pointed out.Dhara.Mother Dairy has presently been The liquid milk segment is the within the top three positions in biggest business of the Rs.5,300 Delhi and Mumbai in ice cream crore firm and other three segments segment.are almost similar in size.

In a recent study conducted by the urat District Co-operative Food Safety and Standards Milk Producers Union S Authority of India (FSSAI) in Limited (SUMUL) has Gujarat, about 89 per cent of the become the first dairy in the country state's milk samples were not to launch high fat pasteurized milk.conforming to standards. The The dairy launched the milk under highest number ofthe brand name 'Sumulya' on non-conforming milk samples that October 2. Sumul aims to capture were collected from urban areas in the market share of consumers India as from Gujarat cities.buying loose milk in order to get

more fat in the preparation of a For instance in Gujarat, 75 of the 89 range of homemade sweet dishes, milk samples that were collected ghee, buttermilk and butter. from cities were found lacking the

desired Solid Not Fat (SNF) and fat Officials said the high fat content. This was due to the dilution of milk with water and other adulterants which could be neutralizers, hydrogen peroxide, sugar,

pasteurized milk launched by starch, urea, salt, detergent, Sumul is available for Rs 50 per formalin and vegetable salt.litre and has a fat percentage of 7 "The loose milk is not good for per cent and the Solid Not Fat human health as it lacks SNF. SNF (SNF) of 9 per cent. is one of the most essential Marketing manager of Sumul components of milk that consists of Manish Bhatt told, "This is the only vitamins, minerals and nutritional high fat milk brand in the country. components. The price of the milk We have been selling about 10,000 is based on its SNF and fat liters of high fat milk per day in the contents," Bhatt said.city and it is expected to double in the next few days."

Sumul dairy to take on local milk suppliers

efficiencies. challenges related to milk airy and dairy products “Currently, KDIL processes procurement and payment, company Kwality Dairy about 1.7 million litres of milk D production, and fat and SNF India is taking the cloud per day, making it one of the (solid not fat) accounting, computing route to improve its largest milk procurement among others processes. operational efficiencies and operations in Northern India. For example, the solution helps productivity as it eyes the global Our long term vision is to with forecast demand more markets.become a global milk and milk Kwality Dairy India (KDIL) has accurately, generate more products company and to one of the largest milk efficient production schedules, achieve this goal, we have to procurement operations in North and see manufacturing

processes with greater clarity—which are critical in ever-changing quantity and quality of the nonstandardized and perishable raw materials. As the solution will be based on IBM SmartCloud, it will provide KDIL with a pay-as-you-go model, and the flexibility and scalability required to manage a growing set of requirements. IBM will help KDIL develop foundational business intelligence and reporting capabilities while processing efficiencies through inbuilt industry practices. India is the largest milk producing country in the world, with an estimated annual milk production of over 120 million tonne, which is expected to reach 190 million tonne in 2015. However, the Indian diary India. The Dairy has been facing integrate our operations and industry is largely fragmented challenges in managing its cash improve business efficiency,” and presents unique challenges operating cycle effectively and said Sanjay Dhingra , Chairman in terms of procurement as well wanted to streamline business & Managing Director, Kwality as distribution. Hence, the diary processes and improve Dairy (India) Limited.companies in India need to build efficiency across various The company has chosen IBM's an operation which is flexible operations to deliver quality SmartCloud SAP Express Dairy and agile, yet cost effective. products. KDIL was previously Solution, one of the first such SAP Express for Dairy is pre-using non-integrated solutions, deployments in the Indian dairy packaged software and services which did not help address the industry. This will help KDIL to help midsize dairy companies business issues and further build a more integrated improve operational efficiency.impacted operational operations system and address

for Rs 155 crore, we hope to acquire products made from 100% cow n an effort to pick up substantial minority stake in next 3- milk, has a strong market leading "substantial minority stake" in I 4 years depending on Parag Milk position in cheese and ghee with Pune-based Parag Milk Foods Foods' performance. Parag Milk many leading pizza chains as its Private Limited, IDFC Private has created strong pan-India brands customers. Parag recently launched Equity Fund III, managed and and has strengths across its UHT milk product under the advised by the Private Equity (PE) procurement, processing and 'GO' brand.group of IDFC Alternatives Limited distribution which are unique The proceeds from this deal will be has invested Rs 155 crore through among private sector dairy used to build capacities in various compulsory convertible debentures.

The erstwhile IDFC Private Equity companies," said Girish Nadkarni, product lines, strengthen its procurement infrastructure and provide a part exit to existing investors, Motilal Oswal Private Equity who invested in the company in 2008.The company processes close to 1.1 million litres of milk per day across its two plants in Manchar near Pune and Palamner in Andhra Pradesh. Parag has the largest cheese plant in Asia with a capacity of 40 tonnes per day. Parag has achieved a turnover of around Rs 880 crore for FY12, a 40% jump from the previous year.Meanwhile, Nadkarni said that IDFC Alternatives in near future would be looking at investing in other verticals of rural infrastructure

is eyeing a 25% internal rate of partner at IDFC Alternatives. like warehousing, micro irrigation return (IRR) from the investment Parag is one of the leading private and agro distribution. "We would be which is its second in rural dairy companies in India and interested to invest in anything in infrastructure and first in the dairy markets its products under the rural infrastructure which will sector. "Having invested in 'Gowardhan', 'GO' and 'Pride of improve productivity," he added.compulsory convertible debentures Cows' brands. The company, with

Kwality Dairy takes on cloud route

IDFC Alternatives invests Rs 155 cr in Parag Milk Foods

7 everages & Food Processing Times-Oct-II-2012B

Who says the corner store will go?

t's 9 p.m. and I am sooji, there's the local Nilgiris. forth and buy lots at big retail struggling with a And, in-between is the local because prices are better, Iparticularly knotty article grocer for all the branded stuff remember to buy some stocking

when the wife calls. I explain — from toothpaste and soap to space as well. my precarious deadline to her. It breads and biscuits. Given the size of most Indian cuts no ice. Never mind, she And, come to think of it. He's homes, can they really buy and says, but there's no cereal for the not so 'local' any more. The stock in bulk? A question to kids breakfast tomorrow; pick stores in the area where I live, ponder. up a pack of cornflakes or honey not to mention in most other So, if foreign big retail come, drops on your way, she hangs parts of the city, have got their where will they set up shop? up. So much for that game act together. They stock a Most cities are squeezed for changer article for tomorrow! bewildering variety of stuff now. space; so it will have to be on Unlikely to make it to any store Mayonnaise? He's got it. the outskirts. Our roads are before they shut down by ten, in Peanut butter and cheese going to be even more desperation I call my local spreads in different flavours, gridlocked with more new cars annachi kadai (neighbourhood yes. Why, he's even got knick- hitting the roads. store). By the time I reach knacks that no big retail stocks Given that the price of petrol is home, there's a large pack of — from scissors to trim going to be always on the way cornflakes waiting for me with moustaches to those racquets to up, I wouldn't fancy driving the watchman. whack mosquitoes like anywhere when the cost of I'm sure this scene is being shuttlecocks. petrol will outweigh whatever played out in hundreds of homes Nor has our local store been gains you make on discounted in our cities. The corner store cowed down by Indian-owned shopping. coming to the rescue. Home big box retail. The local More So, it's the local kiranas and the delivery, monthly credit, outlet closed down, there's a corner stores that will continue exchange stuff, return it, spoilt Spencer's round the corner, a to thrive. coconut, get a fresh one…why, Nilgiris across the road, not to

The doyen of advertising, the once when I didn't have money mention other sundry late Mani Ayer, said that India to pay the vegetable vendor, I supermarkets. But the local store operates on many levels and you even borrowed money on the does roaring business. With a can market to each level tab! They are already into number of schools in the differently. biometrics — your face is your vicinity, it stocks confectionery

password to credit. So too with shopping, I guess; for 50 paise to a variety of there will be shoppers for each stationery.

The small picture level of market.

In all this debate over the big Buy, and stock where? But, don't ignore pester power. picture, big retail et al, I thought My kids don't fancy the local A straw poll of the womenfolk I should look at the small store. For them it's the large air-in the office shows that they picture, at our own shopping conditioned stores where they can't do without the local kirana habits. After all, one is a can go berserk in the aisles, even though many make forays microcosm of the great Indian raiding the shelves for all to a Big Bazar now and then and shopper. So, I asked the wife manner of stuff one doesn't need stock up in bulk. I did that once, how she likes to shop. Rice, dals and emptying out pockets. coming home triumphantly with and such stuff come in bulk six packs of toilet cleaners as I An interesting retail future from a local mom-pop-and- beckons. got them on an offer. several-children store which (This article was published on The wife gave short shrift to it delivers at the drop of a hat. October 5, 2012, The Hindu with an icy, “And, where will I

Business Line) For the better quality rajma, keep it?” So, if one has to sally

Walnut production in India is The typical harvesting season “Assuming normal market expected to decline by 12.5 per extends from August through conditions, walnut consumption cent to 35,000 tonnes (in shell September, but this year will is expected to grow to 25,000 basis) due to extended winter in carry into the first week of tonnes in the current marketing Kashmir during the peak October with market arrivals year. About 40 to 50 per cent of flowering period from April to peaking later in the month, it Indian walnut production is May, says a USDA report. added. In India, walnuts are consumed domestically of

generally grown in rocky which nearly half is consumed The United States Department terrains of Jammu and Kashmir during the festive season of Agriculture (USDA) in a and to a lesser extent in (September-January), it added. report said that the recent rain in Himachal Pradesh, Uttarakhand the Kashmir valley will not An estimated 10 per cent of and North eastern India. affect output, but it may have domestic consumption goes to

some impact on quality. Walnut consumption in the bakery, confectionery and marketing year 2011-12 is ice-cream industries, the USDA “Indian walnut production is estimated to have reached said. Roughly 3 to 4 per cent of expected to reach 35,000 tonnes 22,000 tonnes with about 32 per walnuts (typically lower quality (in shell basis) in marketing year cent of the domestic production nuts) are used for oil extraction 2012-13 (August-July), down dedicated to the export market, by soap and cosmetic 12.5 per cent from previous it said. manufacturers, it added. year,” the USDA said.

Extended winter likely to hit walnut output in India, says USDA

Indian Cafe Market to be $410 million industry by 2017: TechnopakManagement consultancy firm organised market in the next 5-7 Technopak in its recent report on years with sustained 50% share in "Indian Cafe Market" said the the next 5-7 years," it says. $230 million cafe market is While Cafe Coffee Day (CCD) is expected to grow at a CAGR of the market leader in terms of 14% over the next five years to be retail footprint, international a $410 million industry by 2017. chains like Gloria Jean's, Costa Consistent growth of consuming Coffee and Coffee Bean & Tea class and increasing time- Leaf have a limited footprints in pressured consumer is giving way metro and mini metro cities. to convenience-based option, Dunkin' Donuts is a recent most primarily driving the growth of entrant, having launched its cafes cafes. The market witnessed high in 2012, the report says. growth driven by an addition of Brands are experimenting with 1,250 stores over last 5 years, it offerings of food and beverages observes. and with other items such as Organised market contributes near desserts and bakery and bringing 15% to the total food service in customisation as per regional market in India. Of the $14 billion taste palates -- certain brands market in 2012, unorganised offer Idli in South while Vada Pao sector contributes $12 billion, in West India and likewise, certain Technopak says."Quick Service outlets serve only vegetarian Restaurants would continue to items in pilgrim centers and offer absorb maximum share in breakfast for working

iners eat more if food is the test findings could be applied to labelled as "small" - even if clothing and drinks as well.Dthe meal is actually bigger, a The marketing professor said that

new study led by an Indian origin fizzy drinks varied in size from researcher has found. restaurant to restaurant but if people For the test, researchers labelled stuck to a "medium" sized food they same sized cookies either medium could be getting more than they or large and asked people to eat as wanted.many as they liked. "Just because there's a different size They found that in a surprising act label attached to the same actual of self-delusion, the test subjects quantity of food, people eat more," gorged on the biscuits that were the Daily Mail quoted her, as labelled medium. saying.

The scientists behind the study said "But also, think they've not eaten as that people are easily tricked as they much," she said.trust the labels and not what they She said that over the last 60 years a are eating. "large" size had become six times Study author Aradhna Krishna from the portions of the past, leading to University of Michigan said that the the rising rates of obesity. (ANI)research had huge implications, as

cientists have discovered food and non-food brands.that kids love so much of Researchers used a type of MRI Sjunk food because the logos scanner - functional magnetic

of fast-food companies have been resonance imaging - which homes "branded" on their young brains. in on changes in blood flow: when Researchers from the University of areas of the brain become more Missouri-Kansas City and the active, blood flow increases.University of Kansas Medical Scans were carried out on children Center found that MRI scans of aged 10 to 14 as they were exposed children's appetite and pleasure to 60 food and 60 non-food logos.centres revealed they light up when The results showed the food logos they are shown advertising images triggered increased activity in areas of their favourite fast foods. of the brain known to be involved However, when the logos were in reward processing and in driving well-known brands but had nothing and controlling appetite.to do with food the same areas of "The theory is the increase in risk-the brain failed to respond, The taking behaviour in adolescence is Independent reported. attributed to uneven development "Research has shown children are in brain regions associated with more likely to choose those foods cognitive control and emotional with familiar logos," said Dr drive," Bruce was quoted as saying Amanda Bruce, who led the study. by the paper."That is concerning because the "The brains of children are majority of foods marketed to 'imprinted' with food logos. children are unhealthy, Without the necessary inhibitory calorifically-dense foods high in processes to aid in decision-sugars, fat, and sodium," Bruce making, youth are particularly added. susceptible to making poor choices The study selected 120 popular about what to eat," Bruce said.

People 'tend to eat more if food is labelled as small'

News

Fast-food logos are 'branded' on young brains: study

8 everages & Food Processing Times-Oct-II-2012B Confectionery News

People prefer chocolates over traditional mawaadulterated and high-priced of spurious mawa increases as some midst fear of unscrupulous traditional sweets available in the traders push in adulterated products traders adulterating mawa A market," said D S Rawat, in the market just to make a few during the festive season, ASSOCHAM secretary general bucks more. Though the practices

have been largely foiled after raids but it has dented the reputation and business of sweets houses. Riding on these fears, the chocolate companies have captured the huge chunk of the sweet market.

"People are finding the dry fruits and cookies more appealing. Apart from fear of spurious mawa, long shelf-life of bakery products, chocolates and dry fruits also works in their favour. Sweets can be stored up to a week whereas chocolates and biscuits can be stored for months," said, Sunil Mittal of Kanha Sweets.

However, there are few mawa traders who claimed it to be

chocolates and dry fruits has while releasing the chamber's negative publicity floated by the emerged as a substitute of sweets. analysis on trends. branded chocolate companies. From traditional ladoo and mithai, "Most of the shops in the city use These trends are evident in the many people are now migrating to in-house mawa for manufacturing markets too. All major shops in the dry fruits, chocolates and bakery of mithai. It has become a custom to town have altered their product list products. malign sweet sellers in the name of with more focus on bakery

spurious mawa," said Abhinav A report released by Associated products, dry fruits and foreign and Kumar of Jodhpur Misthan Chambers of Commerce and in-house made chocolates this year.Bhandar. He added, "There is no Industry of India (ASSOCHAM) on "Customer demands are clearly denying that some small October 9 indicates that the demand changing. People now demand more shopkeepers are involved in such for chocolate during festivals has of dry fruits than going for mawa malpractices. But then there are received a big push. sweets. Shopkeepers have to keep shops which have maintained their

"Ahead of the festival, the demand those items which are in demand," quality since ages and are

of chocolates has increased by 35% said Rakesh Haritwan of Kanji trustworthy."

more than last year in urban areas sweets.due to rising awareness about During the festive season, the sale

India's food industry that was given categorized as sugar-boiled However, regulation 3.1.12 allows numerous incentives in the last confectionary, has excessive different limits of acidulants for decade has come under the scanner amounts of lactic acid amounting to “miscellaneous foods”. In new table of the Food and Drug recall of the product from several 13(G) L(+)Lactic acid is not Administration (FDA) when it places last month. Parle has denied incorporated, while in regulation raided Parle Biscuits Pvt Ltd's that the product was recalled but 3.1.12 L(+) lactic acid is allowed factories to seize its branded Mango said lactic acid was not harmful and “as an Acidulant in miscellaneous Bite candies with more than used by confectionaries all over the foods” at GMP level and permissible levels of lactic acid. Miscellaneous food is not The move is set to rock the industry specifically defined still, says the a which requires a new set of FICCI report on the industry.

As both the above rules contradicts standards in keeping with new each other, a FICCI report sought research findings on food more clarification on the preservants.

The FDA has seized candies in their ingredient's use in different factories amounting to more than Rs products.

The use of lactic acid (chiefly found 2 crore from Raigadh, Nashik and in milk products) was banned in Bhiwandi factories of Parle Biscuits foodstuff after a court verdict found last month and sent them for lab it not good for consumption for its testing to confirm the “excessive tooth decaying side effects but has levels” of lactic acid as alleged. been allowed under India's new Based on the lab report, the Food Safety & Standard Act of authorities are planning to file cases world.2006.against the country's one of the top Lactic acid is used as food-In the United States, the US FDA candy-makers and erstwhile owners preservant and its mild acidic taste allowed it as an ingredient in food of Thums Up which they had sold gives it sour flavour. It is non-with no limitation other than current to Coca Cola in the 1980s, in one of volatile odorless and is classified good manufacturing practice and is the industry's first sell outs to an under GRAS (generally regarded as categorized it as generally MNC. safe) by FDA in the US. It is a very recognized as safe (GRAS) as a The seizure is set to destablize the good preservative and pickling direct human food ingredient is food-processing industry which is agent. Addition of lactic acid based upon its use:huge and fast-growing in India. aqueous solution to the packaging (1) as an antimicrobial agent; a Currently, the market size of of poultry and fish increases their curing and pickling agent; a flavor confectionery in India is estimated shelf life. In India, its usage in food enhancer; a flavoring agent and at $1.1 billion, growing at the rate industry was allowed but within adjuvant; a pH control agent and a of 11.9 percent per annum. It is certain limits.solvent.estimated to grow up to $2 billion In fact, FICCI has asked for more (2) The ingredient is used in food, by 2014 by Datamonitor in its 2010 clarity on the issue two years ago. except in infant foods and infant report. Since there is variation in certain formulas, at levels not to exceed Arup Chauhan, MD of Parle standards which are conflicting and current good manufacturing Products, said: “The goods from contradictory, industries use varied practice.some of the factories have been levels of acidulants made from The raids by India's FDA will seized, but we have not yet got any lactic acid. For instance, usage of provide an in-depth study of the further instructions from the FDA.” Acidulants in chewing gum and safety usage of lactic acid in candies Assistant food inspector (FDA

bubble gum was omitted from main which are meant for children and headquarters, Mumbai) K V Sankhe ingredients list and put in a different elders alike.said the product, though positioned Table (13)(G).

Mango Bite' raids on Parle factories set to rock food industry

Hershey's goes for the killannouncement, “Confectionery he American confectioner and beverage category growth in has finally paved the way T India is solid and we're excited for the launch of its brands about our opportunities. We'll by buying out Godrej from its make the necessary investments in India to accelerate growth, leveraging our core strengths and business model.”

But is it as easy as it seems? In confectionary, Hershey's has Indian brands such as Nutrine and Maha Lacto, which according to persons in the know, contributes over half of the nearly Rs 400-

India joint venture. crore turnover of the joint-venture company, which will soon be But the company will have to rechristened Hershey India. The differentiate itself in a market that balance comes from brands such has well-entrenched players like as Jumpin and Sofit. But persons its nemesis Kraft, American in the know say they are not very chocolate maker Hershey's has large, though brands such as struggled to find its foothold in Sofit, which is a soya-milk drink, India, despite being around for shows enormous potential in a five years. Kraft, too, which is the market that is increasingly opting second-largest foods company in for healthier options. Jumpin, on the world after Nestle, struggled the other hand, competes in the for almost a decade before finally juice-drink space dominated by settling for a $19.7-billion deal to the likes of Frooti, Maaza, Slice acquire Cadbury in 2010. The etc. This market is not easy to acquisition ensured Kraft got the crack given the presence of well-much-needed gateway to India — entrenched players.something it had been seeking for

long. Hershey's has also found a The only product from the way out in an effort to ramp up its Hershey's stable that was part of presence in the country — by the JV was Hershey's Syrup, simply opting to buy out the which is a niche product.balance 49 per cent stake in its A mail sent to Lindsay seeking five-year-old joint venture with replies to how the company's the Godrej Group. proposed to move now that it had This way it has full control of full control of operations in India, operations in the country securing elicited no response till the time its presence in a market it of going to press.considers key. J P Bilbrey, But persons in the know say that president & chief executive Hershey's focus will be on officer, The Hershey Company, chocolates and confectionary. had said at the time of the Beverages will be its second announcement to buy out the 49 priority and the company is likely per cent stake in Godrej- to selectively invest in this area to Hershey's, “India is a key focus step up its presence.market for the Hershey Company.

While there has been some Our partnership with Godrej

speculation in the marketplace provided us with the insights and

about the likely date of launch of understanding of consumers and

Hershey's chocolates, market customers in India.”

experts say that it is not likely to Mathew Lindsay, managing happen in this calendar year. director, Hershey India, had said, Brands such as Hershey's “With this new phase of the Chocolate, Kisses and Reese's Hershey business in India, we may dot Indian shop shelves in aim to drive growth in this the next calendar year, since the important market through product company unlike Kraft will have innovation, brand building and to build on distribution and investment in our people and supply-chain prior to launch. And processes.” this is likely to take time. Even But while Kraft and Hershey's Kraft took almost a year to were united in their struggle to integrate and roll out Oreo find their feet in a market they following the Cadbury considered key, their roadmaps to acquisition in 2010.grow here will be different. Kraft Like Kraft, however, which did has used the strengths of Cadbury keep Indian tastes in mind when to relaunch brands such as Oreo, relaunching Oreo, even ensuring Tang and Toblerone - all of them the name Cadbury figured on the different products - one a cookie, biscuit pack to help consumers the other, a powdered beverage, identify the product as coming and the third, a premium from the same manufacturer that chocolate. produced Cadbury chocolates, In chocolates, it calls the shots Hershey's too is likely to tweak with a 70 per cent share of the with its chocolates to suit Indian market. In confectionary, it has a tastes.decent presence in a market that Traditionally American is fairly fragmented. chocolates tend to be bitter than Hershey's then, say experts, will their European counterparts. And have to differentiate itself, if it Indians thanks to Cadbury's have has to grab share especially in preferred sweeter rather than chocolates - a Rs 3,000-crore bitter chocolates. This is not market in India. Bilbrey had likely to be lost on Hershey's.added at the time of the stake-buy

9 everages & Food Processing Times-Oct-II-2012B

Indian Cocoa Sector Rough Road Aheadexports from India, by pretending giving tough competition to turn a blind eye to promote their 15 per cent export tax on cocoa umping by foul means by and obtaining false origin processors in India and elsewhere in brethren, obviously for fees. fruits. This makes exports of cocoa unscrupulous Chinese

Indian processors also say the D certificates certifying goods are of the world. fruits outside Indonesia impossible.operators, operating cross-According to the Indian processors import duty on Cocoa beans in India's processing capacity of ASEAN origin whereas in fact border also from Malaysia, the quality of imported cocoa from Malaysia is 0 per cent; however the 86,000 tons of Cocoa Beans is those goods are from Africa or other Singapore or Indonesia, engage in Malaysia is very poor and due to same is 30 per cent in India. So the under threat from Countries like non-ASEAN origins, without manipulative and unfair trade treaty with India they are able to local processors have no standing Malaysia, Indonesia and Singapore. adding the required value to such practises by pushing not only low send it to India with no additional competition with the cocoa coming According to a Malaysian exporter, goods, and by restrictive trade grade and poor quality products on cost while on the other hand from Malaysia as they enjoy 50-65 Malaysia produces only around practices forbidden by such treaties unsuspecting Indians, but also geographically Malaysia is not far per cent advantage over domestic 5,000 T of beans grown locally and as well as WTO.manipulating their own export

Malaysia-based operators, hell bent from Southern coasts of India. industries, forcing some of the big rest of the 390,000 T beans are agencies to provide them with on destroying Indian industries and Another Cococa processors says “it processors to turn importers of imported from Africa. The total incentives to do so in terms of cash unduly influence Indian consumers, takes very less time and logistics products instead. Paradoxically Output of Malaysian Cocoa support as well as misdeclarations are systematically destroying Indian cost if they import cocoa from India has only 10-15 per cent duty products is about 400,000T i.e. about the quality and origins of processors by selling cheap cocoa Malaysia to South India on the on cocoa products imports from approximately 1 per cent local fruit their products and wrongly enjoying by-products on one hand and other hand Cocoa by-product takes ASEAN countries and Malaysian and 99 per cent imported beans massive duty concessions to gain exploiting the concessions of duties equal time if we bring them from importer have found this loophole from African countries. Indonesia windfall profits.on the other hand. They are other parts of India”. Although such in the system thereby exporting low on the other hand will not sell its Lacklustre monitoring and exporting 95 per cent of total cocoa low value does not merit any quality cocoa product with only 10- cocoa fruits to the world, but misplaced policies of Indian produced even though not much of 15 per cent import duty to India and instead enjoy benefits for government adds to the hidden Cocoa fruit is available in Malaysia making huge profit margins along concessional exports from its miseries of unsuspecting Indian (99 per cent of all cocoa fruit is with their counter parts in India. domestic industries.consumers and industry. On one

So now is the right time for the imported from Africa for crushing). This has not only resulted into hand, WHO specified CODEX They only have 1 per cent local fruit government to increase cocoa damaging for local processors but specifications are over looked while and 99 per cent imported cocoa production to meet the rising also harmful for Indian consumers. allowing low grade and beans, paying absolutely no imports demand from the 15-billion-rupee Malaysian processors are also not contaminated imports of such duty, and adding no significant chocolate industry and to cut following norms set by CODEX for products into India. On the other values either. E.g. if cocoa beans are dependency on imports of low food safety.hand, government provides a available from Africa at $ 2500/mt, Further miseries are added by quality cheap cocoa coming from discount of 50-65 per cent by means they make an all inclusive similar operators from Indonesia, imports. This will not only help of import duties concessions on processing margin (labour, except with one twist; they grow the India in saving foreign exchange such products. The foreign traders concessions, such exporters overheads, costs and profits) of a cocoa fruits, of much lower quality but also provide guarantied buyers and exporters lure Indian consumers allegedly manipulate data and their mere $ 250! So one wonders how than India, but the Indonesian for farmers, brighter future for by misusing the AIFTA treaty, a free certifying agencies to comply, in even after processing locally with exporters have successfully lobbied processors and good quality trade treaty between India and order to obtain such major imported beans of cocoa, they are with their government to levy upto products for consumers.ASEAN countries, meant to boost concessions; and certifying agencies

Cadbury expands its Oreo portfolio in India India said that with the launch of adbury India, part of Kraft Oreo Choco Crème, the company Foods, has expanded its Oreo C aims to further strengthen Oreo's portfolio in India with the brand equity and expand the reach. launch of a new flavour of the “There is tremendous opportunity in biscuit, Oreo Choco Crème.the Indian biscuit market, especially Cadbury had launched the brand of

biscuits last year in the classic in the chocolate cream segment. vanilla crème flavour. The new Indians love the chocolate flavour, variant will be available in two which is the single largest cream SKU's- Rs. 15 for a 6 unit slug pack flavour in the Indian market with a of 58.8 gm and Rs. 30 for a 12 unit share of 45 per cent of the cream slug pack of 117.6 gm, across all segment fact. 44 per cent of Indian retail outlets pan India. households are sole chocolate

cream consumers. I believe that Cadbury will be using the 'Family with the brand equity of Oreo togetherness' proposition to attract established, the launch of Oreo consumers and will be following a Choco Crème will drive further 360 degree communications growth for the brand in India. Oreo campaign.Choco Crème will be our second Speaking on the launch, pillar that will drive the success of Chandramouli Venkatesan, Director this brand among Indian – Snacking & Strategy, Cadbury consumers.”

n a setback for Britannia said GSKCH had also infringed on Industries, the Madras High its registered trademark Nutribix. ICourt allowed GlaxoSmithKline The court then restrained GSK from

Consumer Healthcare (GSKCH) to using the Nutribic trade name, but restart marketing and distribution of has now vacated the stay. The case,

however, has not been dismissed. Horlicks Nutribic biscuits in the In response to judgment, GSKCH market with immediate effect. said the company valued ethical and Last month, Britannia filed a suit in responsible business conduct and the Madras High Court alleging that was deeply committed to GSK's Horlicks Nutribic biscuit was compliance with all applicable laws a copy of its NutriChoice Oats and regulations. "GSKCH adopted biscuit. GSK had launched Horlicks Horlicks Nutribic mark honestly Nutribic in Chennai on August 20. and the registration of Britannia's Britannia argued before the court Nutribix since 1999 without any that Horlicks Nutribic had adopted

similar packaging style and colour bonafide use for the last 13 years scheme to ride on the reputation could not prevent any person from built by the company for over 13 using any similar mark (like years for its NutriChoice brand. It Nutribic)," it said in a statement.

Court allows Glaxo SmithKline to market Nutribic

Confectionery News

10 everages & Food Processing Times-Sep-I-2012B everages & Food Processing Times-Sep-I-2012B everages & Food Processing Times-Sep-I-2012B everages & Food Processing Times-Sep-I-2012B everages & Food Processing Times-Sep-I-2012B everages & Food Processing Times-Sep-I-2012B everages & Food Processing Times-Sep-I-2012B everages & Food Processing Times-Sep-I-2012B everages & Food Processing Times-Sep-I-2012B everages & Food Processing Times-Sep-I-2012B everages & Food Processing Times-Sep-I-2012B everages & Food Processing Times-Sep-I-2012B everages & Food Processing Times-Sep-I-2012B everages & Food Processing Times-Oct-II-2012B Health

he Indian food industry is today one of the fastest growing

industry and has made a place for itself in the international Tstature. But to be the best the Indian food processing industry

has to be very intellectually involved with the food safety aspect. I

personally believe that if the food regulations rules are followed as

per given than no one can stop the Indian food industry to reach the

zenith.Unfortunately recently India’s food industry that was given

numerous incentives in the last decade has come under the scanner

of the Food and Drug Administration (FDA). A big company like

Parle is under the scrutiny of FDA. As a matter of fact The Food and

Drug Administration has asked Parle to recall its popular candy

product — Mango Bite — owing to irregularities in the presence of

lactic acid in the candy after raids conducted on its factories in

Maharashtra's Nasik, Raigad and Bhiwandi factories. The FDA has

seized candies in their factories amounting to more than Rs 2 crore

and sent them for lab testing to confirm the “excessive levels” of

lactic acid as alleged. Based on the lab report, the authorities are

planning to file cases against the country’s one of the top candy-

makers.Candies all across the world use lactic acid to keep the sweets from

sticking. In India, there are some issues with the amount of lactic

acid to be used in a product but then that does mean that full-size

company like Parle needed to exceed the given content of lactic acid.

Lactic acid is used as food-preservant and its mild acidic taste gives

it sour flavor. It is non-volatile odorless and is classified under

GRAS (generally regarded as safe) by FDA in the US. It is a very

good preservative and pickling agent. Addition of lactic acid

aqueous solution to the packaging of poultry and fish increases their

shelf life. In India, its usage in food industry is allowed but within

certain limits. And according to FDA, Parle exceeded that limit.In fact, FICCI had asked for more clarity on the issue two years ago.

Since there is variation in certain standards which are conflicting and

contradictory, industries use varied levels of acidulants made from

lactic acid. The use of lactic acid (chiefly found in milk products)

was banned in foodstuff after a court verdict found it not good for

consumption for its tooth decaying side effects but has been allowed

under India’s new Food Safety & Standard Act of 2006.Anyhow some experts of the food industry are quite troubled by this

development and believe that this seizure is set to destabilize the

food-processing industry which is huge and fast-growing in India.

Currently, the market size of confectionery in India is estimated at

$1.1 billion, growing at the rate of 11.9 percent per annum. It is

estimated to grow up to $2 billion by 2014 by Data monitor in its

2010 report.Validating its point Parle says that in the United States, the US FDA

allowed it as an ingredient in food with no limitation other than

current good manufacturing practice and is categorized it as

generally recognized as safe (GRAS) as a direct human food

ingredient is based upon the facts that – lactic acid acts as an

antimicrobial agent; a curing and pickling agent; a flavor enhancer; a

flavoring agent and adjuvant; a pH control agent and a solvent. It can

also be used as food ingredient, except in infant foods and infant

formulas, at levels not to exceed current good manufacturing

practice.The raids by India’s FDA will provide an in-depth study of the safety

usage of lactic acid in candies which are meant for children and

elders alike. The FDA people think the product, though positioned

categorized as sugar-boiled confectionary, has excessive amounts of

lactic acid amounting to recall of the product from several places last

month. Thus they had asked the company to recall ‘Parle Kaccha

Mango Bite' from the market, since it contained lactic acid which is

prohibited.Biscuits major Parle Products alleged that FDA has asked it to recall

the stock of its popular candy ‘Parle Kaccha Mango Bite’ and not

‘Mango Bite' as was reported in a section of media. As a line of

course Parle Biscuits has asked the FDA for more information

regarding the test results that are being carried out on the candy, and

is awaiting the results.The company in its fight adds that lactic acid is widely used in

several food items of daily consumption including curd, paneer,

bread and milk powder, tomato ketchup, garlic paste and of course

they are fully co-operating with the authorities in this regard.Hopefully all works out in the right line and this conflict does not

affect the enhancement of the food industry as well does not relent

on the image of an old and giant company like Parle.

Global Health Group Identifies Alarming Trend in Childhood Obesity ConversationGLOBALHealthPR IHSMS 2.0 Initiative Reveals Opportunities for Healthcare Providers, Communicators,

Industry and Public Health Advocates to Shift Dialogue Related to Global Health Crisis

Listening has shown that there is countries across the globe. The huge opportunity for growth with group looked at how the digital respect to the childhood obesity conversation around child obesity conversation. stacked up in Argentina, Australia, Opportunity begins with simple India, Portugal, the United steps, such as parents, health care Kingdom, Mexico and the U.S. providers and school leadership The new infographic is available collaborating more closely within online and can be embedded on online communities, as well as other sites with credit to engaging with outside online GLOBALHealthPR.influencers to share how their

About IHSMSfitness and nutrition initiatives he online dialogue about In 2011, during the first are succeeding.childhood obesity falls International Healthcare Social In many regions, particularly Tsurprisingly short Media Summit, within South America, almost no

considering its prevalence, GLOBALHealthPR convened to conversation about childhood according to a recent research present data and reveal insight obesity exists, despite its rise in initiative by GLOBALHealthPR. from a global listening program prevalence. In these areas, there IHSMS, in its second year, is a which spanned 15 countries, is an opportunity to develop this calculated, cross-cultural social assessing the impact and conversation, driving awareness media listening approach that conversation around malaria. The and helping to prevent childhood focuses on different public health Social Framework™ revealed obesity from becoming as issues across the globe. This year, insights into how malaria is widespread as it is in the United the IHSMS analysts discovered discussed across the globe in the States. that while childhood obesity is a In India, the conversations were online space and illuminated global problem, it's not exactly a few, and parents think the child opportunities for reaching target global conversation. Today, to be a 'healthy child'. audiences in an impactful way. GLOBALHealthPR, the largest Educational content is not One of the key takeaways was independent public relations reaching families who need the that higher prevalence markets organisation dedicated exclusively guidance, accounting for this view the contraction of malaria to health and scientific considerable gap in the level of similar to the contraction of the communications worldwide, conversation versus the incidence common cold, whereas in low released an infographic on the of this condition. prevalence markets, the

“While levels of childhood shortcomings of the childhood conversation is focused on disease obesity are rising worldwide, the obesity conversation online. epidemiology and science. This

GLOBALHealthPR, which is levels of conversation around this year, the program has evolved to represented in India by the disease are not sufficient to effect IHSMS 2.0, which focuses on a integrated services health change,” said Anthony LaFauce, semi-annual study of highly communications firm Director of Digital Strategy for relevant public health issues such MediaMedic, revealed that while GLOBALHealthPR U.S. as childhood obesity, diabetes and

“In India, with the booming one in 10 children worldwide is AIDS.economy, advent of fast food & obese, there were only 15,189 working parents, children are GLOBALHealthPRonline conversations in one month

GLOBALHealthPR, founded in increasingly taking decisions –one per 23,440 obese children. 2001, is committed to serving about their food patterns and Also, GLOBALHealthPR analysts health and life science clients that eating habits are changing rapidly. uncovered that while obesity rates span the globe. Its dynamic The younger generation is quite of many nations are quite world-wide partnership provides prone to obesity, but the comparable, the bulk of best-in-class communications awareness levels are very low – conversation still occurs in the results by combining global clearly seen as a result of the U.S. Included below are key expertise with targeted local study” said Dinesh Chindarkar, insights revealed through the

IHSMS 2.0 initiative: VP – Operations at MediaMedic market insight. An independent, Given that child obesity is a Communications who lead the hands-on approach differentiates preventable but widespread Indian social media study. “There its partner firms and enables condition, GLOBALHealthPR is an opportunity for child delivery of smart, strategic analysts were surprised to find nutrition products to use social programs that effectively meet that the levels of conversation media to increase targeted the needs of clients. The network around prevention and treatment education and awareness around is represented by independent are extremely low, compared to childhood obesity & give agencies in 16 countries: less common diseases with few healthier solutions while engaging Argentina, Australia, Brazil, or no treatment options. For them. Chile, France, Germany, India, example, leukemia is connected The IHSMS 2.0 team employed Italy, Japan, Mexico, Poland, with 7,813 times as many the Social Framework™, Portugal, Spain, Turkey, the U.K. conversations as childhood GLOBALHealthPR's online and the U.S. The organisation is obesity, despite the fact that listening, evaluation and strategy headquartered in Washington, leukemia affects fewer people per development methodology, and D.C., at Spectrum. capita and is not preventable. took a one-month survey of seven

Dr.Joseph Lewis

11 everages & Food Processing Times-Oct-II-2012B

recently by BENEO which shows of glucose, the essential energy benefits. Health is within the top manufacturers wishing to ith the World Health that consumers, no matter their source of mental and physical two trends for new product formulate food and beverages Organisation (WHO) W nationality, expect prolonged and performance. It does this in a launches across the entire bakery that can help the Indian citing childhood obesity balanced energy as well as balanced way, ensuring a low category. population to manage their as one of the most serious public

BENEO's sugar replacer mental performance effect on blood glucose levels, caloric intake in an efficient way. health challenges of the 21st ISOMALT is ideal in bakery and enhancement from their whilst providing the consumer century, is it any wonder that

Wholegrain benefits in cereals cereal products, as baked These days, wholegrain is the products with the sugar replacer exception rather than the rule. have the same taste, body, colour, Food and drink producers alike pore size distribution and fluffy are increasingly having to find consistency as if sugar were used innovative ways of combining but can be claimed “sugar consumers' desires for the health reduced”, “calorie reduced” or benefits of 'wholegrain' products, “no sugar added”. Being the only with the taste and texture of sugar replacer derived from pure refined ones. Well known as a sugar beet it has a comparable wholesome cereal grain, a large sweetness profile as sugar as well proportion of the nutritious as a sugar-like taste. As a bulk ingredients of rice can be found sweetener with a milder in its outer layers and the germ; sweetening, it replaces sugar in a the rice bran. 1:1 mass ratio but is low calorie Rice bran contains the fibres, and very low glyceamic. The functional starches, proteins, variant ISOMALT ST also offers minerals, vitamins and healthy food producers the opportunity of plant-based fats necessary for the creating crispy, biscuits which grain to develop. Thus it offers are even crispier than a similar food producers a wide range of product that uses sugar because benefits, including optimised of its low solubility. It can be product stability and a high used in hard baked goods while nutrient content. In addition to BENEO's ISOMALT GS can being hypoallergenic, provide the same technological wholegrain, gluten-free and rich benefits when used in soft baked in anti-oxidants and phytosterols, goods. BENEO's rice bran RemyLiVe With its clean, sweet taste, also improves the structure, BENEO's Orafti® oligofructose more and more food producers functional beverages. BENEO's with energy over a longer period shelf-life, texture and acts as a natural sugar replacer. are looking at repositioning quantitative research, which was of time. Palatinose™ can thus be machinability of food products. It has 30% of the sweetness existing brands to make the most carried out across Germany, the regarded as a carbohydrate that Key applications for BENEO's potential of sucrose but far fewer of the rising wave of consumer UK and the US, shows only provides “smart energy”. shelf stable rice bran include calories. While sugar contains health consciousness? Koen van slight differences in priorities Derived from beet sugar and as cereals and bars, baked goods 4kcal/g, oligofructose contains Praet, Managing Director at across the beverage sectors, with the first fully digestible sugar and meat. In cereals it can allow 2kcal/g, which is ideal for BENEO Asia Pacific looks at the the over-riding message that which is truly kind to teeth, it is wholegrain rice claims and reduced calorie or sugar-reduced some of the success stories of functional beverages need to processed like sucrose and is enhances as well improved bowl-confectionery, baked goods or 2011 and discusses the growing deliver new forms of energy therefore suitable for a wide life and crunchiness. If BENEO's cereals. With its good binding impact of ingredients that provision and mental variety of beverages including RemyLiVe is combined with properties, moisture retention and provide added-value to food and performance if they are to prove sports and energy drinks, dairy white rice flour at a ratio of additional fibre and prebiotic beverages. successful in the long-term. drinks, tea, beer, and instant approximately 12 percent, properties, Orafti® oligofructose New functional carbohydrates, drinks. wholegrain products such as is a highly attractive alternative Following the 'big boys' such as BENEO's Palatinose™ cereals and bakery goods can be A look at some of the largest- to sugar in a wide range of baked Reducing calories in bakery(isomaltulose), help manufactured with the grossing global drinks brands It isn't only the drinks category and cereal products. Also, there is manufacturers to respond to appropriate nutritional profile. reflects the importance of that is experiencing moving increasing scientific evidence to increasingly demanding As well as being able to make responsiveness to changing consumer thirst for all things suggest that Orafti® consumer requirements for more wholegrain claims, the addition consumer preferences. healthy; the bakery and cereals oligofructose, as a single nutritional benefits in their of RemyLiVe to products has a According to BrandZ™ Top 100 categories are also seeing a rising ingredient, has the potential to beverages. Palatinose™ provides wide range of technical benefits Most Valuable Global Brands demand for products which decrease energy intake providing the human body with full for consumers and producers 2011, “Diet Coke surpassed deliver health and nutritional substantial advantages for carbohydrate energy in the form alike. When added to cereals for Pepsi as the No. 2 soft drink example, RemyLiVe improves brand in market share”, (with the product's bowl-life and Coca Cola in first position), crunchiness. The fibre and which reflects the ongoing protein content in BENEO's rice preference for low sugar products bran increases the degree of in the face of global health and hardness of the extruded end obesity concerns. Commenting product, so cereals made from within the same report, David rice, wheat or maize stay Seabrook, Client Director at crunchier for longer, whether in Mindshare noted: “The most the pack or in the bowl. At the interesting thing going on in the same time, cereals with [drinks] category at the moment RemyLiVe develop an even pore is the growth of drinks that are size and a smooth surface. there for specific needs or As consumer trends continue to functions, so for example the push food and beverage launch of Gatorade products, the producers to explore the launch of the vitamin waters, the opportunities presented by launch of more and more energy functional ingredients, new drinks.”combinations of existing favourites are increasingly being Low GI energy in beverages

This is backed up by more created. targeted research carried out

Riding the waves of consumer preferences is key to success: BENEO

Health

12 everages & Food Processing Times- -2012B Oct-IICorporate News

Clean-In-Place Systems – Necessity in the Food Industryacid, and concluded by final rinsing system and a set of instrumentation with water to wipe out the residual and control. The CIP solution is chemical and food residue. Typical heated in heat exchanger provided CIP temperature varies between with steam and condensate setup. 65°C to 85°C and typical cycle High capacity centrifugal supply time varies between 10 mins to 20 pumps and self-priming centrifugal mins, as per requirement. return pumps are provided to match

the equipment CIP requirements. What are CIP systems? For small scale plants flow Each equipment can be provided diversion plates can be provided to with an independent CIP module select the equipment to be cleaned. for a localized cleaning. Such local In large scale plants, which demand CIP setup involves dedicated tank sophisticated automation, mix proof for cleaning liquid, individual valves can be provided to isolate pump selected as per velocity the CIP circuits from one other. The requirement, separate heating number of CIP circuits and the

Introduction system and devoted volume of the CIP tanks are Foods are natural media for growth instrumentation. However, such decided depending on the plant area of micro-organisms. The food localised modules involve high and the quantity of the equipment processing equipment, therefore, water usage, increased chemical to be cleaned. All the CIP circuits demands frequent sanitization and usage, high energy consumption can be controlled and monitored cleaning to maintain hygienic and excessive effluent volumes. from a single workstation. conditions and prevent product Advancement to these local CIP Automated CIP stations also enable spoilage. However, use of cleaning systems is the centralised Integrated logging of the CIP data for agents and detergents for scheduled Automated CIP stations. Such troubleshooting and analysis.repetitive cleaning of the equipment systems can perform the CIP of the result in effluent discharge; and the entire process plant from one Conclusionconsequent environmental hazards source; and the cycle sequence can Integrated centralised CIP modules definitely cannot be overlooked. be automated with PLC logic and have become a necessity in the Such requirement coupled with the operator can conveniently Food Processing Industry including limitations has led to the advent of control and monitor the CIP cycles pulp, beverage, dairy, confectionery Clean-In-Place systems which have from a single work station. sectors and so on. The economics become a necessity in the food of the cleaning process in processing industry. Advantages of CIP systems! conjunction with plant sanitation

Centralised CIP systems are and strict hygienic requirement What is CIP? advantageous in reducing the cannot be neglected any more. CIP stands for Clean-In-Place. CIP consumption of water, chemicals, Food Safety standards like HACCP is a method of cleaning the interior steam and power; eventually and ISO demand effective CIP product contact surfaces of pipes, limiting the effluent discharge. In procedures, to eliminate microbial vessels, process equipment and such systems partially soiled water contamination of the foods being other associated fittings without can be re-used in the pre-rinse step; processed, which might disassembly. Cleaning liquids are cleaning solutions can be re-used consequently lead to food circulated through the process pipe by dosing only the required amount poisoning at the consumers' end. lines or sprayed over the internal of chemical to maintain the Eventually, the demand for surface of the equipment at concentration; a single heating properly designed and automated required concentration, temperature system with a set of pumps and CIP systems is increasing by day; and velocity for certain length of instrumentation can sufficiently and installation of new stations or time. The parameters are specific to perform the CIP of the entire pipe replacement of the older setup is no the nature of the foods and the line and process equipment. more an option that can be omitted.design of the equipment. Author

Components of CIP System Mr. T. K. RadhakrishnanWhat is the procedure for CIP? Typically, centralised CIP systems DGM, SBU – Food SystemsCIP involves various cycles like consist of multiple tanks for HRS Process Systems Ltd.pre-rinsing with water to remove process water, pre-rinse water and the superficial residue, followed by cleaning liquids. Each CIP circuit rigorous cleaning with alkali or consists of pumps, filters, heating

ajSATS Air Catering, runs two cake shops in Delhi beverages business. Dash's Peshawari, Oriental, Mexican, coffees for use in its proposed India's largest provider of under the Taj SATS – Cake & mandate is to ensure the Indian Arabian and Continental such as cafes in India and also some Tmeals to domestic and Bake brand and another four venture beats the global Avadhi, Chettinad, Thai, overseas markets. Towards this

international airlines, will be such shops in Chennai. “Twists Starbucks average of around a Chinese. It also sells Taj end, Tata Coffee set up a 375 supplying the food that will be in the menu for Tata Starbucks fifth of revenues from sale of premium assorted chocolates, tonne a year coffee roastery in sold in Starbucks cafes to be would include things like a food products, by having a shahi mithai, fresh cream cakes, Karnataka's Coorg region, which operated by Tata Starbucks in cardamom flavour in desserts or higher contribution from its tea cakes and plum cakes. is billed as the Scotland of India. India. Parsi style chicken cutlets for carefully selected food offerings. Incidentally TajSATS also The US giant Starbucks had in “The TajSATS team has done sandwiches,” said the top Tata supplies Costa Coffee outlets in 2011 created a China and Asia extensive market research official. While Davda was involved in Mumbai and Delhi with a range Pacific division in its global working with the Tata Starbucks Ahead of the launch of the first the negotiations for formation of of food options for the chains structure signalling its focus on team to develop adequate Starbucks café in India late this the joint venture, she has little patrons. markets in Asia, which are home capabilities for development of month, the Tata group has line experience in the F&B Tata Starbucks is expected to to two of the world's most the popular range of Starbucks moved a key global resource in business as she was the chief of open its first Starbucks in a Taj populous countries. Starbucks bakery and confectionery items charge of its ready to drink staff in the office of RK Krishna property in the shopping arcade has been trying to enter India for and also in Indianising some of business at the UK- Kumar vice-chairman at Indian of the iconic Taj Mahal Palace almost five years where it hopes the flavours in food items to headquartered Tata Global Hotels Company and Tata Colaba, Mumbai. “The area that to emulate its success in China give it a local twist,” said a top Beverages as senior director Global Beverages. Dash on the was occupied by Ermenegildo which is forecast by 2014 to Tata official familiar with the (marketing) at Tata Starbucks, its other hand has a keen sense of Zegna will most likely be taken become the largest non US plans. The joint venture between 50:50 joint venture with the the beverages business. The up Starbucks,” said a senior market the Seattle based chain Indian Hotels Company and world's largest coffee chain. Tatas had earlier moved Sumit IHCL official. The first operates in.Singapore's SATS a leader in Sushant Dash, global director at Zaveri, a former IHCL hand, as Starbucks store in India too is “The pricing for Tata Starbucks airline catering and ground Tata Global Beverages, has been chief financial officer of Tata coming up this month, opposite menu offerings in its café will be handling services in Asia, moved to Mumbai as senior Starbucks. Zaveri brings in Horniman Circle in a Tata- comparable to Costa Coffee and provides in-flight catering at director marketing and category experience in the food and owned stone façade building in the Coffee Bean and Tea Leaf Mumbai, Delhi, Chennai, (food and beverage) at Tata hospitality business helping the tony South Mumbai area of upmarket cafes in India in Kolkata, Amritsar, Goa and Starbucks to support Tata round up the top management Fort. keeping with the brand imagery Bangalore airports. Starbucks CEO Avani Saglani team at Tata Starbucks. Tata Starbucks had previously of Starbucks,” said a top Tata It also manages airport lounges Davda, who lacks prior TAjSATS prepares cuisine in signed an agreement with Tata official.in Mumbai and Chennai and experience in the food and different styles such as Indian, Coffee to locally source espresso

TajSats to provide food for Starbucks outlets in India

he Cashew Export Referring to exports during 2011-Promotion Council of India 12, he said the foreign exchange T(CEPCI), a body under the earned by the country through

Ministry of Commerce for export of cashew kernels, promotion of cashew nut trade, has cashewnut shell liquid and allied sought a manifold jump in the products was $928 million (Rs allocation of funds for 4,450 crore). The country exported mechanisation and automation of 131,760 tonnes of cashew kernels cashew processing units in the 12th valued at Rs. 4,390.68 crore and plan period.The CEPCI, in a 13,575 tonnes of cashew nut shell proposal sent to the ministry of liquid (CNSL) valued at Rs 59.46 commerce, has sought close to Rs crore.100 crore, a jump of 11 times over This is an all-time record both in Rs 9 crore released for automation quantity and value terms. There was of the industry in the 11th plan 24.59% increase in the quantity of period. The proposal is currently cashew kernels exported during awaiting the approval from the 2011-12 compared to that of 2010-Central government. “The CEPCI 11. Export to American Zone was implemented the “Modernisation 37%, European Zone 27%, West and Diversification”, scheme during Asia and Africa 23%, South East the 11th plan period extending and Far East Asia Zone 12% and financial assistance to member Oceanic Zone 1% of the total exporters for up-grading and exports. The USA, UAE, improving their processing and Netherlands and Japan were among manufacturing facilities. We have major buyers of Indian cashew submitted a proposal for process kernels.mechanisation and automation of As regards to production of raw cashew processing units, quality cashew nuts, Nair pointed out that upgradation, food safety states such as Maharashtra, Tamil certifications and generic promotion Nadu, Karnataka and Andhra of Indian cashews overseas during Pradesh have shown significant the 12th plan period,” Hari increase in productivity. However, it Krishnan R Nair, chairman, CEPCI is declining or stagnating in Kerala, said. Odisha and Goa.The modernisation of the cashew Nair called upon the state processing sector is essential in Horticultural Departments of these order to face overseas competition, states to make use of the resources he said in his address at the 57th available under the National annual general meeting of CEPCI. Horticulture Mission (NHM) and The Council had also requested the give focus to cashew cultivation to government to include cashew replicate the success achieved in among the eligible items in the new Maharashtra.Status Holders Incentive Scrip As per the estimate of Directorate (SHIS) scheme to withstand of Cashew Nut and Coca competition. In the new scheme, he Development in 2011-12, said, status holders in labour Maharashtra led the chart with intensive sectors are eligible to use production of 223,000 tonnes of this scrip to import capital goods for raw cashew nuts, followed by upgradation of technology. Cashew Andhra Pradesh with 110,000 is one of the most labour-intensive tonnes, Odisha with 97,000 tonnes, export sectors in the country, he Kerala with 73,000 tonnes and said and added that cashew Tamil Nadu with 68,000 tonnes.producing countries such as The raw nut production was up 6% Vietnam and Brazil have to 692,000 tonnes in 2011-12 modernised their industry with compared to 653,000 tonnes in significant government support. 2010-11.

Cashew Export Council seeks Rs 100 cr for modernisation

Food Ingredients everages & Food Processing Times- -2012B Oct-II 13

Although a Nestle India which 70% of the launches don't n August when ITC cornered spokesperson termed the make the cut after the first two a share of more than 28% in I initiative as a dealer engagement years. "ITC has shown the cream biscuits in urban India programme, a recent report by courage to launch multiple as per Nielsen data, it was a Kotak Institutional Equities said products in a year unlike most wake-up call for the largest Nestle's discount scheme for other FMCG companies that cream biscuits maker Britannia.Maggi is possibly the first in 10- might launch at best 2-3 Although Britannia did not 15 years. products annually," says share data with ET, numbers

Chawla.Credit Suisse also points out that obtained from an industry in salty snacks, ITC had gained ITC's decision to begin bottom-official suggests that ITC may a 15% market share in June with up in FMCG may have worked have nosed ahead of Britannia in Bingo! potato chips, a business in its favour. As Credit Suisse this segment by roughly 1 that has broken even in five analyst Arnab Mitra says: percentage point, at least for the years. PepsiCo is the leader in "Unlike P&G, which starts with month of August. However, both this business, and its spokesman premium products and slowly ITC and Britannia declined to said the company has moves down the pyramid, ITC confirm this (Britannia did not strengthened its market position has started at the bottom of the respond to an email with over the past year with the help pyramid to build volumes in questions on the threat from

ITC).

Biscuits is just one fast-moving consumer goods (FMCG) category in which the cigarette, hotel, paper and packaging giant has garnered scale and share. Within foods, salty snacks and noodles are two categories in which ITC is making rapid gains; and, in personal care, the Kolkata-headquartered marketer is making headway with its shampoos, skin care, and soaps. This combined assault within the consumer space - along with contributions from fragmented categories like stationery - helped ITC's non-cigarette FMCG business clock a top line of Rs 5,545 crore in fiscal year 2012, with foods bringing in 60% of those revenues.

More importantly, the company has hit near breakeven levels, according to a recent Credit Suisse report. "Despite being relatively new in all these segments, we have been

of 25 new product and variant trade, leveraging its strong witnessing rapid growth and launches, including Baked distribution, and then focused on have established significant Lay's, Aliva Multigrain Waves, premium products backed by market standing across most Kurkure Puffcorn and Kurkure very strong advertising support."categories," says ITC Ltd Monster Paws. In personal care, executive director Kurush ITC recently revamped the the Credit Suisse report says Grant, who heads the FMCG entire FMCG portfolio by ITC has gained a 6% share in business that includes cigarettes, launching a richer and premium the highly competitive soaps packaged foods, personal care variant at each level. As Mitra market within four years of products and stationery points out, ITC has managed to launch and 2% in shampoos.products. reduce the share of mass market Manish Jain, a financial analyst glucose biscuits from over half If, in cream biscuits, ITC is with Nomura Equities Research, of biscuit sales five years back taking the fight to Britannia's says the gain in market share in to less than a fourth now with labels like Bourbon, Treat and soaps is impressive, considering premium launches like Sunfeast Pure Magic with its own battery the presence of established Dark Fantasy. And, in staples, of brands like Dark Fantasy, players like Hindustan Unilever ITC has consolidated its Choco Fills and Dual Dream and Godrej Consumer Products. leadership position aided by the Cream, in noodles it has thrown "The shampoo performance has strong performance of down the gauntlet at Nestle's been somewhat underwhelming, Aashivaad Multi Grain atta.Maggi. As per the recent Credit although the anti-dandruff Suisse report, ITC's instant In personal care, ITC has segment is growing faster. To noodles brand Sunfeast Yippee! launched premium products correct this, ITC has re-launched has gained double-digit market across its three main brands: various varieties," adds Jain.share within two years of Fiama Di Wills, Vivel and

launch, and is the second largest Devendra Chawla, president, Superia. ITC's divisional chief brand after Maggi. Food Bazaar category at India's executive (personal care)

largest retailer Future Group, Sandeep Kaul says the Vivel Nestle has now started to offer says the success rate of ITC' brand is now used by one-fifth aggressive discounts and FMCG brands is better than the of Indian households.incentives to retailers on Maggi norm in the FMCG industry in to protect its market share.

ITC takes on Britannia, Nestle to become the leader in

FMCG sectorinitially manufacturing the ven as Big Mac invests Rs international range of McCain 750 crore to open 250 new E products, is now producing restaurants in the next three products tailored to local Indian to five years in India, its potato tastes, including aaloo tikki, supplier, McCain Foods India, plans tandoori veg nuggets and chilli to double the contract farming area garlic potato bites.for the tuber to 8,000 acres in

Gujarat. Mr Mittal said prices are negotiated and mutually-agreed upon each year McDonald's alone will increase its and the farmers are paid a potato procurement in Gujarat from remunerative price before they plant 30,000 tonnes now to 50,000 tonnes the seeds. The price depends on the in three years as a key ingredient for seed price, the variety grown (yield outlets across the country. Through factor), irrigation system used and its Canadian partner McCain, that regular potato price trends.supplies potato for French fries and

other products, Big Mac has Besides upgrading the yield and provided the latest technologies and quality of local potato varieties new seeds, particularly the (Kufri Chandramukhi and Kufri

Sheopody variety, to potato Chipsona-1), McCain's agronomy growers, mainly contract farmers, in team has also introduced Deesa (North Gujarat) and Kheda international potato varieties (Central Gujarat). (Shepody, Santana and Kennebec)

to Gujarat farmers for processing McCain, which set up its potato high quality French fries, he said.processing plant in Mehsana,

Gujarat, in 2007, with an Asked about the destruction of investment of about Rs 100 crore, is hundreds of tonnes of potato by now increasing acreage for the farmers due to over-production a tuber's contract farming. It had few months ago in North Gujarat, begun to contract potato farmers in Mittal said McCain only works with 1998. At present, the company has contract farmers and takes the entire contracted about 1,200 farmers over crop from them. They are protected 4,000 acres in Gujarat to cultivate from market fluctuations. 'processed quality' potatoes. “Last Moreover, McCain uses only year, we sourced 40,000 tonnes of “processed quality” potatoes, he processed quality potatoes from added.farmers,” Vikas Mittal, Managing McCain Foods also plans to double Director, McCain Foods India, told. its retail network to 9,000-10,000. It Contract farming has increased the will increase its reach from 50 Tier-crop yield from 25-30 tonnes to 40- I and II cities to about 90 in three 50 tonnes per hectare. years.The organised market size for snack Asked about exports, Mr Mittal said foods in India is about Rs 3,000 the McCain branded frozen crore per annum, and potato is a products are becoming popular both major ingredient in it. The market in India and abroad. “We are for processed potato products is exporting our 'Made in India' growing at the rate of 15-20 per products to China, South-East Asia, cent annually. the Middle East, the UK, the US The Mehsana plant, which was and South Africa.”

he West Bengal Government brands, are participating in the has received investment exhibition.Tproposals worth Rs 500 crore

in the food processing industry over ENTREPRENEURSHIP the past year.

TRAINING“The State Government has investment proposals worth Rs 500 The minister said the Government crore in the food processing sector, would offer a subsidy of up to Rs including proposals for setting up 50 lakh to develop infrastructure for food parks,” State Minister for food the bakery industry.processing industry, Ujjwal Biswas,

According to him, plans are on to told reporters.

kick-off an entrepreneurship training programme for the micro

INFRASTRUCTURE SUBSIDY and small food processing enterprises.He was inaugurating the three-day

international food and hospitality “We are prepared to start this exhibition, Foodtech India 2012, in training in 100 blocks as a pilot the city. About 75 companies, project,” Biswas said.including some international

McDonald's potato supplier to double crop area in Gujarat

Bengal receives Rs 500-cr investment proposals in food industry

Corporate News

Food Ingredients everages & Food Processing Times- -2012B Oct-II 14

"Their ability to grow beyond their another." (Ujjala liquid fabric whitener) the time but we do not have the n the 1990s, a north-based home turf is typically stymied not regional marketer went on not just appetite for a grand national plan. It biscuits company, Bakemans Darshan Patel, a co-founder of I just by capital but also by a to command a national Industries, gave industry leaders Paras Pharma who broke away from difficulty in building the right kind presence but to acquire Britannia and Parle Products his elder brother in 2006 to start up of organisation to create national a multinational rival - sleepless nights with its the Vini group four years later, says strategies and more sophisticated Henkel India, the aggressively-priced offerings in the going national is not an option but a brand launch and promotion models Indian arm of the Marie and Glucose segments. The necessity. "If one doesn't have the that can be sustained," explains German laundry & regional brand with an enviable resources, build the resources but Justin Sargent, managing director, home care corporation. 13% share, most of it coming out of go national. It is all about taking Nielsen India. Post-Henkel, Jyothy Uttar Pradesh, was going places - risks because regional brands

today is a multi-brand until it decided to go national. Such apparent dangers are not cannot grow beyond a point." consumer products deterring a clutch of regional However, he does add a rider. "The An attempt to carve out a pan-India company with a pan-powerhouses like Ghari detergents mantra has to be: differentiate or presence ended in disaster with it India, rural and urban in the North, Wagh Bakri tea and die," says Patel who has launched plunging into a sea of red. To wipe presence.Balaji Wafers in the West, SAJ brands like Whitetone face powder, out its losses, Bakemans raised

Food Products (which owns Bisk Jinjola talcum power, 7X itch cream Ullas Kamath, joint prices on its home turf, in Uttar Farm) in the East and Cholayil and Quco hair perfume. managing director of Pradesh. That move proved to be (which owns brands like Medimix Jyothi Laboratories, the proverbial final nail in the The New Delhi-headquartered and Cuticura) in the South from has a few tips for coffin; Bakemans not only failed to personal care firm Vi-John is looking beyond their backyards. brands seeking to go become a national player, it lost another regional player that is

national. One, go pole position in the market in which Consider Wagh Bakri, which rules putting up national outposts. Says national only if you it once ruled the roost. The the roost in Gujarat. Over the past CEO Vimal Pande: "Our field force have a differentiated company was put up for sale, but couple of years, the company has in the South and the East is now as product; and two, only even the acquisition by a Sri forayed into Mumbai and New strong as it is in the North. Our if the regional brand Lankan biscuit player ended Delhi with its tea lounges. Says presence was weaker in has operating margins calamitously. Parag Desai, executive director at Maharashtra and we are in the of at least 15%. He Wagh Bakri: "Our strategy is to process of strengthening it."The Bakemans debacle serves as a advocates a 'big bang completely swamp every district in grim reminder for regional brands Jyothy Laboratories is a great theory when going one state in distribution and seeking to go national. example of how a single-product national.' "Trial and marketing before moving into

error

cannot work. will happen very gradually," he You cannot sit explains. Also being cautious is the in Kanpur and 500 crore SAJ Food Products. The understand company, which dominates eastern Karnataka or India with biscuit brand Bisk Farm, Kerala," he is now venturing into other markets, adds. albeit selectively. Says managing

director Vijay Kumar Singh: " Each There are those state especially in foods has its own like the Rajkot-nuances and it is pointless to get headquartered into markets where your brand Balaji Wafers cannot break the clutter and you that prefer land up being a me-too." Brand caution to consultants say entrepreneurs like extravagant Virani and Singh have good reason expansion. to play it safe. "It can be a vicious Balaji has circle of dreaming big without the relied largely resources. It makes good business on word-of-sense to grow state-wise and each mouth state in India is the size of France. publicity to So why go on this big expensive capture ego trip to go national," asks Sunil consumer mind Alagh, chairman, SKA Advisors. space over the Alpana Parida, president, DMA past two Yellow Works, a brand consultancy, decades. says there are not too many regional Managing brands that have a differentiator director other than price.Chandu Virani

says, "I do not Damodar Mall, foods director at see the need to Future Group, says, "Unless one has be overtly the right product, adequate ambitious. We production facilities and a supply have financial chain to back a national venture, investors national food launches can fail chasing us all miserably."

Regional brands aim high, attempt to carve out pan-India presence

Biscuit News

15 everages & Food Processing Times- -2012B Oct-II

planning to expand product extract market, in India.ndian fruit and vegetable However, the market will not see offerings, and would launch health extracts market is set to touch “explosive growth in the next five I snack products in India.$690.5 million in 2017 from

Companies selling fruit-based years”, though manufacturers have $400.5 million in 2011, according to products need to innovate and been innovating. Lack of variety an analysis by Frost & Sullivan.expand range of offering with a and insufficient infrastructure for Consumers' health consciousness focus on health foods, according to managing agricultural waste would and inclination towards health foods an analysis by Frost & Sullivan. hit growth rate, the analysis pointed would drive the growth, the analysis “Further, manufacturers are out. Raw-material storage system in pointed out. During the past four conducting trials to derive fruit India is inadequate for the projected years, the food and vegetable pulp, purées, and juices from growth in production.extracts market has witnessed seasonal fruits and store them for The study also indicated that post robust growth and product types

harvest loss of fruit and vegetable produce would certainly affect availability and pricing. Limited availability of varieties suitable for processing would hit volume and hike processing costs, it added. However, backward integration process will help mitigate the issues of inconsistent raw material quality and product availability, according to the analysis.The market will get a boost from favourable trade policies and the government's focus on the agro-based sectors. The government has already said that it would set up 30 mega food parks towards the end of 2012. Fruit and vegetable processing units are exempt from have changed rapidly based on future use,” a Frost & Sullivan taxes, and the industry has been consumer preferences. Several Research analyst said in a identified as a priority sector.companies, which were selling statement. “They are striving to “The government plans to generate aerated beverages, have been make seasonal fruit products world-class infrastructure for compelled to shift to fruit juice available throughout the year,” the

based products, or are selling the analyst added. growth through food parks, The report also pointed out that the both simultaneously, according to integrated cold chain, and booming retail sector has benefited the analysis by Frost & Sullivan. modernization in the next five

Early this month, Del Monte that the food processing industry, years,” noted the analyst.sells fruit extracts has told that it is including the fruit and vegetable

The government has often defended So, where has the number come harvest loss is in sapota and the its decision to open multi-brand from? maximum in guava at 18 per cent. retail to foreign direct investment “The figure has been in the air for “The number for fruits is still (FDI) by saying modernisation of long, so it has become acceptable. believable as fruits are not seasonal the sector through fresh investment However, there is no hard study to in nature, but vegetables are would bring down wastage of fruit back this number,” said Pronab Sen, seasonal, which makes data on and vegetables. But experts and principal adviser in the Planning production and wastage even traders argue the wastage figures Commission. difficult,” said Sen.

Sen told Business Standard the Among cereals, the post-harvest cited by the government are not figure might just be a “guesstimate loss ranged from 3.9 per cent to six based on any scientific research or as he has serious doubts if such a per cent, with the lowest loss in study.

For instance, Commerce Minister study could even be conducted, sorghum and the highest in wheat.In pulses, the lowest loss was seen Anand Sharma has said there is a 35 especially for vegetables, which are in chickpea at 4.3 per cent and the to 40 per cent wastage in fruit and seasonal and too diversified, unlike highest in black gram at 6.1 per vegetables in the country. Prime food grains and fruits”.

The 35-40 per cent loss claim does cent.Minister Manmohan Singh, too, in A department of industrial policy not even figure in the Planning his recent address to the nation, and promotion paper on multi-brand Commissioretail in 2010 had said: “As per n's some industry estimates, 25 to 30 working per cent of fruits and vegetables and group five to seven per cent of food grains report on in India are wasted”. This paper agriculture quoted industry estimates and not marketing any hard study. However, even this infrastructunumber does not match the 35-40 re for the per cent wastage being cited by the 12th Five-government now.Year Plan. The traders' community, too, has It states slammed the government for that among “cooking up” the figure. “Based on vegetables, the ICAR study and the Planning the post-Commission working group report, harvest these post-harvest losses are loss ranges nowhere around the staggering between percentage quoted by the 6.8 per

said: “One third of fruit and government. It appears that the cent and 12.4 per cent, with the vegetables at present are wasted due government is coming up with these lowest loss in cauliflower and the to storage and transit problems.” bogus figures for making up a case highest in tomato. According to a However, the number could just be for allowing FDI in multi-brand study by the Indian Council on a “guesstimate” and nobody knows retail,” said Praveen Khandelwal, Agricultural Research (ICAR), the source of the “35-40 per cent secretary general of the among fruits, the minimum post-wastage” calculation, say experts. Confederation of All India Traders.

orticulture today is more Gautam, senior horticulture than just planting and scientist.

Work profile in public sector Hmaintaining trees. With a includes maintenance of parks, range of opportunities in both the botanical gardens , official lawns, public and private sector, this etc, with employment could be the right time to pursue a opportunities in departments like career in this field, says Nishant PWD, forestry, irrigation, town Kumar.

Horticulture , the science and art planning , archaeology, banks, of gardening, has today emerged cooperatives and community as a field, which offers a range of centres, etc. job options. Thanks to the green

Growing Opportunitiesconsciousness and due attention With time, several new segments from the government on food have emerged in horticulture. For security and productivity, the instance, therapeutic horticulture scope for employment and has emerged as a popular career entrepreneurship in horticulture is choice. Floriculture is another growing.emerging area. Likewise, the "India is the second largest growing fondness for ayurveda, producer of fruits and vegetables naturopathy and aromatherapy has in the world. Today, horticulture opened new vistas for horticulture alone accounts for 30% of India's graduates.agricultural GDP from 8.5% of the "Today, there is a lot of scope for cropped area. It is playing a students in floriculture, food pivotal role in strengthening the processing , landscaping, orchards, country's nutritional security and tea and coffee gardens. Also, besides generating employment there is a demand for skilled avenues," says KR Dhiman, manpower in countries like vicechancellor , Dr YS Parmar Ethiopia and Kenya, which are University of Horticulture and focusing on floriculture," says N Forestry, Himachal Pradesh.Kumar, dean, horticulture, Tamil

Career Prospects Nadu Agricultural University. Be it cold storage chains, ripening Mustaq Mohammad, who did his chambers or horti-clinics , ample MSc in floriculture and prospects are available for landscaping, is a leading horti-horticulture graduates. Several entrepreneur with an annual schemes initiated by the turnover of Rs 1.25 crore from government through National protected cultivation of lilium, Horticulture Mission, National carnation and rose.Horticulture Board, Horticulture "While protected cultivation is a Technology Mission for North- profitable venture for horticulture East and National Mission on professionals , polyhouse Food Processing have opened up cultivation (protected cultivation) new avenues. Besides, the entry of and tissue clinics are futuristic private players has increased the prospects," says Dhiman.scope manifold. The growing concept of green "Every year, more than half of the homes and urban landscaping has fruit and vegetable produce in changed the outlook of horticulture India goes waste due to lack of as a career choice. Ritika Bansal, a proper retailing and adequate horticulture graduate, who works storage capacity. To deal with as a landscape designer says, "If post-harvest losses, government outdoors and greenery is what agencies and corporate houses are fascinates you, a career in setting up cold storage chains, horticulture may be a perfect fit for which demand skilled manpower you. From landscaping to setting for operations. In addition, several up nurseries , there are several environmental-friendly ripening options in the market."chambers are being set up across India," says Navin Nainwal, At a Glance

Students can opt for a BSc in assistant director, Amity Institute horticulture after they have cleared of Horticulture Studies and their +2. Those looking for Research.

Another important aspect is the specialisation in any of the change in consumption patterns. preferred subjects can go for an Dhiman points out, "Owing to MSc. And if you are looking for a high nutritional value, health career in research, PhD components and vitamins , non- programmes are on offer at several cereal items are getting preference universities. TNAU, Coimbatore, over grains, thus increasing its Kerala Agricultural University , share in the food basket. This has Konkan Krishi Vidyapeeth, put the spotlight on horticulture." Dapoli, Marathwada Krishi

Vidyapeeth (MAU), Parbhani, Fertile Ground College of Agriculture, Mysore, Huge potential in this field lies in Akola, Pune, Hyderabad and plantation, nursery, orchards, Bangalore, and Dr YS Parmar contract farming, seed production, University of Horticulture and pest management , procurement, Forestry, Solan, are amongst the landscape designing , green popular institutes in India to houses, botanical gardens , post- pursue horticulture education.harvest management, food Indian Council for Agricultural processing, teaching, marketing Research (ICAR) also conducts a and research. common entrance exam for "Research is an important aspect admission into various institutes . of this field. A trained horticulture Over the years, new courses like professional has to work to BTech horticulture and MBA improve plant quality, food safety horti-business have been and health benefits from fruits and introduced . Horticulture courses vegetables. This is one of the best are also on offer at several private paid areas in the field," says HR institutes.

Greener pastures Fruit & vegetable extract mkt to touch $690 mn by 2017: Frost & Sullivan

F&V News

Question mark on govt fruit & vegetable wastage figures

16 everages & Food Processing Times- -2012B Oct-II

17 everages & Food Processing Times- -2012B Oct-IIExclusive Interview

ROHA DYECHEM COLOURING THE FUTURE

Excerpts from the interview:Excerpts from the interview:

Roha today is a leading Color quantity. We have one of the world's brand globally, how do you view largest facilities, with state-of-the-the journey of Roha in the past 40 art equipment backed by cutting years? edge technologies. Strict adherence Roha was initiated in 1972, at that to international manufacturing time it was just a small company norms ensures global standardized that was into dyes and colours. My process resulting in products that place in Thailand. And we are control the heavy metal in it to as the new generation is more tilted father took over its rein in 1978 and meet exacting scrutiny and starting a facility of this in Mexico. make quality products. towards the use natural and organic completely refurbished it. At that consistency. We also have 5 offices High levels of safety govern the The future plans of Roha is to products in today's time. We are in time this company was producing in the Asian subcontinent and apart manufacturing and processing of all expand our net work further and are fact augmenting the capacity of the two tones per month of synthetic from that Roha has ten color products, at ROHA. Our also planning to open few more entire manufacturing units across colour. My father, started off with a manufacturing locations and ten suppliers adopting stringent quality manufacturing unit across the thedream to make this company one of application laboratories. Today control norms and system At ROHA globe, like in the United States we world. We just put in a 10 million the top most in its league, though Roha covers the entire continent there is a set maintenance of highest have recently invested 10 million dollar renovation for our US the business of colour in those days and function 24×7 on 365 days of standards of the quality and safety dollar to enhance the manufacturing facility, in UK we are making more had not been a huge line but still he the year. of our products. Towards this we capacity of the unit over there.unit, in Mexico too we starting a

Roha has also ventured in the art of dreamt to make this company to be Our total investment in the next two have set up self-regulatory policies manufacturing unit. In Thailand by going natural. Today natural dyes the best in its contours. years would be around 60 to 70 that have earned us globally March we expect to have another and colorant have gone beyond an Roha is a resultant of my father's million dollars while our turnover is recognized certifications for new facility added to our profile.. art form to a highly regulated and passion and aggression. His hard close to 400 million dollar.manufacturing, processes and Our ideology is to work closely technically advanced industry. With work and dedication led this product development. We meet all with our clients on their product and an increasing awareness of what company to have a production applicable safety related regulatory application requirements which are How focused is ROHA DyeChem goes into a can or cosmetic product, turnover of 10 MT per month only and statutory requirements through evident in our Quality, Stability and towards the food and beverage natural food colours are not just within 2 years that is by 1980.His our Food Safety Management Control. Present and prospective industry and how do harmonize capturing the imagination, but also innovation, inspiration and trust Systems, corporate policy, quality clients are always welcome to visit your development vis-à-vis with have a burgeoning market base. made Roha to turn out to be a top policy and various other aspects.our Application Labs, R & D Labs that of the food industry?Natural food colours are obtained notch Natural & Synthetic colours Roha is company that is faithfully and Technical Centres to evaluate from a variety of herbs, spices, company. into food colour for food industry, projects and research programs. If a customer procures certain

We became the first color company vegetables and minerals. Natural Roha on whole has had a successful as you can see we produce food color from ROHA, Do they insist in India to bring about the spray colour pigments extracted from journey and we are now trying to colors of much different nature and on patenting the particular colour tank technology which augmented their raw material origin, transfer to relax and relish this journey of 40 presently we have gone into pet so as to maintain exclusivity, or the capacity to 25 MT per month. the natural goodness of their years. food, seafood and many more food do you people have a universal Roha has been a company that has inherent qualities onto the products items for which we are the only one form of colour sale?pioneered a lot of new technologies that they colour. that provide colors.We manufacture color with the best There was time when colors were In 2004 we acquired a in India –like the lake pigments I believe that with time the food quality for all our clients and considered a secondary aspect in manufacturing unit in Spain dealing which are used when dyes are industry will grow more as the customer. But if a certain customer the food industry, but with in natural colours and there on we unsuitable due to their solubility in global population is growing with needs a specific colour for his changing time and culture, have not looked back but have water. Some of the most common that the demand for food is rising, product, he is always welcome to awareness, competition and gradually climbed the steps of applications of Lake Pigments are and because of this we are hugely our application laboratory; work appearance of food has unlocked success. Now we are focusing coating application, icing investing in our business and with our technicians to shape out a new era for the color industry. immensely on natural colours and application where the colour must insistently augmenting our capacity. his requirements. And certainly Do you believe that today colour investing a lot on it. But it's on the not bleed, baked treats where colour We are planning ahead after depending on the customer we do has become the one of the crucial only one we are concentrating on in migration is an issue. analyzing the future needs and sign confidentiality agreement with needs of the food and beverage In 1990 one of the multinational fact we invested around 15 million demand of the food industry. We them to protect their products and industry?company, seeing our products to be dollar on synthetic dyes this year have a lot of ideas to stake out and I truly believe that one first eats maintain distinctiveness.of international standard suggested too. We have enhanced our dedicated commitment towards our with his eyes – if food is a blessing a Joint venture. The need was capacity by 50 per cent. I think we clients and customers.to the eyes then only it's heavenly in How do you view the growth of mutual as they needed entry in India are that company who has tasted

the mouth. The equation is simple if your company in the next five while we needed to spread our wing success in both synthetic and What particular sector of the food you don't like look of a food years and what are your future further, thus a JV was put through. natural dyes and we are getting industry is your company product you will never eat it. This is global investment plans as whole?Our First International office was in better with time.focusing on more as compared to where colour plays a pious role; We do have huge investment plans Our commitment to the colour South Africa which opened a others?they add life and vivacity to a but unfortunately I cannot disclose industry, and the food industries at gateway for us to get all the Fortunately for us we well corded product. Cumulatively colors have it at this point, the only thing I can large, has inspired us to equip our required exposure and experience to with all the industry. We have a great impact on food products and share with you is that we have facilities with future-ready be a true global venture. specialist for each and every sector their sale value. Color in itself has around 40 plus people working in Today we have numerous technology, along with teams of of the food industry. So ROHA as a become a brand and a style status. our laboratories always in the tow international offices across the highly experienced researchers and company is concentrating on the Colors are very cost effective but at of innovating something new and world covering the USA, Mexico technicians. Expertise in various entire customer portfolio.the same time it very important to we at ROHA at present working a and European zone. That is in total industries and areas of applications

make them safe. That is why it is lot on the extract.we have15 offices spread across enable us to provide our clients with very imperative to check out the As I have already mentioned that As ROHA is spread around the five continents with 110 distributors customized colour formulations, for quality of a colour before using it in we have invested 15 million dollar entire continent could you and stock points located across the niche products as well as large scale a food product. Superiority of food to enhance our synthetic colour elaborate on what type of globe, which ensures our customers offerings. We in fact launched a color product is of utmost production and capacity. Also we customer services you provide get a ready supply of finished new animal feed product range, last importance and thus it is essential to are focusing a lot on natural colours and how intense is your material, in any conceivable year and its manufacturing is taking

OHA is the fastest growing manufacturer of Natural & Synthetic colours, specializing in the Food & Beverage, Fertilizers, Cosmetics and Pharmaceutical industries. Through constant progressive ideation, up gradation and adoption of cutting-edge technologies; this company Rhas maintained a leadership attitude in providing innovative solutions and future-ready

products to our ever-widening base of global clients. This has constantly invested in ideas and personnel that propel them to their main aim: Colouring the Future; A philosophy that the company believes will always keep them ahead, in dynamic and challenging markets globally. These masters of colour have intense commitment to the colour industry, and the food industries at large, that has inspired them to equip their facilities with future-ready technology, along with teams of highly experienced researchers and technicians. Expertise in various industries and areas of applications enable them to provide clients with customized colour formulations, for niche products as well as large scale offerings. Roha indulges to work closely with their clients on their product and application requirements which are evident in its Quality, Stability and Control. Mahesh Tibrewala, the Director of ROHA DYECHEM PVT LTD in an interesting interview with Firoz.H.Naqvi, Editor, Beverages & Food Processing Times, elucidated us about the 40 years journey of ROHA, their achievements and the future plans for coloring the globe.

everages & Food Processing Times- -2012B Oct-II 18

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relationship with your clientele?Our customers are the primary reason why we have made 10 application laboratories across the world. We indulge in teaching to customer on how to use colour and sometime we even advise them to change colour of their product so as to get a high-quality and striking effect.Today most of the customers are well educated and have a highly qualified technical team with them. So the best part of this is that both ours and their technical team can interact to get great results and satisfied customer.But in the unorganized sector, the customers do not have much knowledge and for that our technical team travel to educate them and create awareness about how to use colours. Like this year as we are celebrating our 40 years, Roha has started a scheme where we are going to small - small cities with our entire sales team and technical team, and even I go to some places with them to meet the customer who need our help and assistance.In this plan, we get to meet the customers; we invite them for interaction/ communication with our entire team to understand how

to use colours. It is a very open interaction that gives them the insight on how to use colours, when to use colors and what type of colors to use. It is altogether an

ROHA is also trying to be one point centers to the customers where we can help them develop color, cater all their problems related to the use of colours, above all we are also participating in helping them to understand the latest food regulation. In fact we have printed a booklet about the FSSAI rules and regulation to help all the customers. We try tobe as cooperative as we can so that when a customer's comes to us he is completely satisfied.

What effect will this new regulatory law by FSSAI have on big established companies as ROHA?It may be difficult for some in the beginning, because many do have the knowledge of the food regulation but eventually in the future it will be very beneficial for the entire industry.

Would you like to convey some special message to your customers, clientele and the entire industry?First of all I would like to thank all my customers who have been with us for the last 40 years, it is only because their trust and loyalty that we are today among the top notch colour companies. It's all about building relationship and that's we have done. We consider all the people we work with as our friends and partners and touchwood in the next 40 year our next generation would be sitting and saying the same thing and by that time we would have reached a miraculous milestone. Thank you all for being there when you were

association with needed. We will be there for all of a conducive you every day of the year at result. anytime.

Exclusive Interview

everages & Food Processing Times- -2012B Oct-II 19

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everages & Food Processing Times- -2012B Oct-II Back Page 20

Consulting EditorBasma Hussain

Ministry of food processing forges bilateral

co-operation ties with developed nationsthe MOFPI, namely national he ministry of food institute of food technology processing industries T entrepreneurship& management (MOFPI) has entered (NIFTEM) & Indian institute of into agreements with certain crop processing technology developed countries such as (IICPT) with universities in Germany and France for such industrialised countries. bilateral co-operation in the These MoUs relate to field of food processing. This

collaboration includes in teaching and processed research in the food food segments processing such as sector.fruits and According to vegetables, the ministry, to as per help the food informatioprocessing n provided sector of the by the African minister of countries under state for the framework food

of India Africa forum summit-II, processing industry, Charan Das the ministry is implementing Mahant.one food processing cluster, five Besides, the department of food testing laboratories and agriculture & cooperation has five food processing business entered into a number of incubation centres in Africa. For agreements with developed capacity building of the African countries such as USA, France, food processing industry sector, Canada, Netherlands, Argentina, various short-term training Austria and Brazil for bilateral programmes in the areas of food co-operation in the areas of safety & quality, food agriculture and allied sectors packaging, food testing skills, which generally include agro entrepreneurship and agri-and food processing. Apart from business development are also this, MoUs have been entered being organised by the ministry.into by two institutions under

''Mega Food Park to turn Orissa into world food processing hub

Minister Health & Family view that the mega food park mega food park will Welfare and MSME Dr would benefit farmers and be established in the A Damodar Rout visited the MITS MSME-based agro and food State with assistance Bhubaneswar campus and processing industry. He from the Government of India. reviewed the status of the promised to extend all necessary It will be functional within a project along with senior cooperation to the mega food period of two years and will officials. He was satisfied with park team for its successful provide employment to more the project and shared his establishment.than 10,000 people after its full experience for development of completion. Dr Rout was also felicitated by the food processing sector in the Chairman of MITS Group BK A special purpose vehicle (SPV) State. He said the food Panda for his contribution to the has been formed in the public-processing sector is a top State's development, particularly private partnership (PPP) mode,

that of the called MITS Mega farming Food Park Ltd. The community in MITS Group of the general.State is the lead

promoter of the project The meeting along with State-run was attended IDCO. by former IAS

officer from The project is expected Punjab and to be a game-changer current for Odisha as the State Chairman of would emerge as an Global Agri international System Pvt Ltd destination in food Gokul processing industry, Patnayak, said official sources.MSME The newly-formed Department Department of Micro, Special priority area and one of the Small and Medium (MSME) has

Secretary Panchanan Dash and thrust sectors for development been entrusted with IPICOL CMD G of the State.development of the food Mathivathanan.processing sector in the State. The Minister was also of the