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Beverages Global Market

Update 2011

2

We would like you to take away from this presentation...

Orange Juice is still the main flavor in the Juice Category

Orange Juice and solids facing a decrease in volumes on the traditional markets

Other beverages competing in the share of throat

40 countries represent 84% of the Global RTD Juice Market and 86% of Global Orange Juice Consumption

Juice Drinks growing faster

Consumer understanding is a must to revamp the Orange Juice market

Tracking market information is also a must

Opportunities for growth in the developing countries

3

100% Juice

Nectars (>25% juice)

Juice Drinks (up to 24% juice)

Tea based drinks

Coffee based drinks

Sports & Energy Drinks

Water

Carbonated Soft Drinks

These sub-categories

are also grouped as

“JNSD”

Category DefinitionPacked Liquid Food

4

Beer

Juices and Nectars

Juice Drinks RTD


White Milk

Water

Others

Dairy Based Beverages

Flavoured Milk

Hot Tea

WineHot Coffee

Total Packed Liquid Food Globally E2010Orange Juice contributes with 1.5% of the Total Consumption(Juice Drinks RTD with 0.7% and Juices and Nectars with 0.8%)

1.611 Bio litres (E2010)

Source: Compass 2010 Products & Packages and Industry Estimated

Reported Countries only. * only commercially traded volumes

20.9%

15.3%12.7%

7.2%12.3%

10.8%

0.9%

2.4%

2.4%

9.5%

1.7%

29%

35%

3.9%

Others: Spirits, Tea and Coffee Based Drinks,

Sports & Energy Drinks, FFSD Concentrate and

Powder

5

2004

1 302 347

2005

1 368 421

2006

1 431 167

2007

1 492 796

2008

1 529 564

2009

1 563 432

E2010

1 611 700

Total Packed Liquid Food - Volume TrendsGrowth over the last 6 years was 3,5%



CAGR 04 x 10

3.6%

CAGR 04 x 07

4.7%CAGR 07 x 10

2.6%

6

2004

1.8%

13.9%

13.3%

14.6%

2.6%

8.9%

6.8%

3.5%

11.2%

20.6%

1 310

2005

1.9%

13.5%

13.3%

14.1%

2.6%

10.0%

6.6%

3.3%

11.0%

21.0%

1 368

2006

2.0%

13.2%

13.8%

13.7%

2.5%

9.8%

6.7%

3.4%

11.1%

21.1%

1 431

2007

2.1%

13.0%

14.3%

13.2%

2.5%

9.6%

6.8%

3.6%

11.3%

21.0%

1 492

2008

2.2%

12.8%

14.7%

13.0%

2.5%

9.5%

6.9%

3.6%

11.2%

21.1%

1 529

2009

2.3%

12.5%

15.0%

12.9%

2.4%

9.5%

7.0%

3.7%

10.9%

21.0%

1 563

E2010

2.4%

12.3%

15.3%

12.7%

0.9%2.4%

9.5%

7.2%3.9%

10.8%

1.7%

20.9%

1 611

White Milk

Hot Coffee

Others

Dairy Based Beverages

Flavoured Milk

Juice and Nectar

Juice Drinks RTD


Water

Beer

Wine

Hot Tea

CAGR

04x10

5.4%

4.5 %

4.8%

3.8%

1.2%

3.0%

6.1%

1.6%

8.6%

1.9%

4.1%

1.3%

Packed Liquid Food - Volume Trends by Subcategory

Juice Drinks, Water and Dairy Based Beverages driving the growth

1.611 Bio litres (E2010)



Others: Spirits, Tea and Coffee Based Drinks, Sports &

Energy Drinks, FFSD Concentrate and Powder

7

Top Flavors

Soft Drinks Bottled WaterCarbonated

Soft Drinks

Energy &

Sports Drinks

Fruit/Vegetable

JNSD

Flavor for dairy

drinksRTD tea/coffee

Orange Lemon Cola Orange Orange Milk Green Tea

Apple Lime Lemon Lemon Apple Strawberry Coffee

Lemon Orange Orange Lime Mango Chocolate Tea

Mango Apple Lime Citrus Pineapple Yogurt Milk

Strawberry Strawberry Apple Berry Peach Vanilla Lemon

Top 5

Soft Drinks Bottle WaterCarbonated

Soft Drinks

Energy &

Sports Drinks

Fruit/Vegetable

JNSD

Flavor for dairy

drinksRTD tea/coffee

Pomegranate Mineral Orange Pomegranate Pomegranate Strawberry Black Tea

Pineapple

Mango

Fastest growing

Source: Future flavors trends soft drinks 2009

- Euromonitor

8

0.0

0.2

0.4

0.6

0.8

1.0

Fruit Flavor

Mixed Fruits

Grape

Orange

Apple

Peach

Cranberry

Others

PineappleMango

Juice and Nectars - Flavors split e2010 volume mio liters

Source: Euromonitor e2010- % of 40 selected countries representing 84% of world consumption

13.4%

Orange & AppleThe most desired fruits

36.5%

9

Juice and Nectars Product Launches 2009 Flavor component analysis

Source: Mintel GNPD

22%

6%

7%

7%

7%

7%

8%

8%10%

19%

Deep dive in Global Juices Market

e2010

12

2004

14 355

16 783

11 234

19 070

7 200

10 657

12 017

9 146

16 801

123 270

2005

13 842

16 240

12 724

20 612

7 776

10 531

12 362

9 872

18 143

128 219

2006

14 074

16 496

14 011

22 671

8 543

10 326

12 620

10 961

19 934

135 930

2007

14 119

17 162

15 595

25 341

9 048

10 000

12 728

12 094

22 151

144 708

2008

14 152

17 634

16 231

27 133

9 780

9 752

12 412

12 748

23 945

150 457

2009

14 473

18 324

16 235

29 594

10 544

9 744

11 909

12 818

25 814

156 192

E2010

14 841

19 268

16 939

32 317

11 427

10 384

11 709

13 092

27 976

165 122

Tea Based Drinks

Juice 100% Orange

Juice 100% Non-Orange

Coffee Based Drinks


FFSD Concentrate

FFSD Powder

Juice Drinks RTD Orange

Juice Drinks RTD Non-Orange

Nectar Orange

Nectar Non-Orange

CAGR

04x10

-0.4%

-0.4%

6.2%

5.0%

8.9%

8.0%

2.3 %

0.6%

7.1%

1.6%

9.2%

Packed Juice and Others – Volume Trends Orange decreases in volume, other flavors and other beverages are growing faster

Volumes in MM LITERS

Source: Compass e2010 Products & Packages and Industry Estimated


CAGR 04 x 10

5.0%

CAGR 04 x 10

5.5%CAGR 07 x 10

4.5%

13

Packed Juices in Context – Volume TrendsReady and Non-Ready to Drink

2004

11,432

22,674

24,001

16,783

14,355

89,246

2005

12,187

22,892

25,919

16,240

13,842

91,081

2006

13,367

22,946

28,477

16,496

14,074

95,361

2007

14,571

22,728

31,199

17,162

14,119

99,779

2008

15,359

22,164

33,726

17,634

14,152

103,035

2009

15,510

21,652

36,358

18,324

14,473

106,318

2010

16,163

22,093

39,403

19,268

14,841

111,767

Juice(100%Juice)

Nectars(25-99%Juice)

Juice Drinks

(up to 24%Juice)

Concentrate

Powder

CAGR 04 x 10

3.8%

CAGR 04 x 07

3.8%CAGR 07 x 10

3.9% CAGR

04x10

2.3 %

0.6 %

4.9%

5.9%

--0.4%




14

RTD Juices in Context – Volume Trends100% Juice, Nectar and Juice DrinkDistribution Ambient x Chilled

2004

46,257

11,850

58,107

2005

49,019

11,980

60,999

2006

53,077

11,713

64,790

2007

56,884

11,614

68,498

2008

59,615

11,633

71,249

2009

61,873

11,648

73,521

E2010

65,748

11,910

77,658

Ambient

Chilled

CAGR 03 x 09

5.0%

CAGR 03 x 06

5.6%CAGR 06 x 09

4.3%

CAGR

04x10

0.1 %

6.0%




Juice Category40 markets with largest

volume contribution

16

100% Juice Nectars Juice Drinks

AUSTRALIA $55,643 CHILE $11,834 ARGENTINA $9,067

AUSTRIA $44,728 ITALY $33,959 BRAZIL $10,810

BELGIUM $43,095 RUSSIA $10,437 CHINA $4,443

CANADA $46,354 SOUTH AFRICA $7,288 COLOMBIA $6,202

DENMARK $56,090 UKRAINE $3,012 FINLAND $44,622

FRANCE $41,086 INDIA $1,359

GERMANY $40,494 INDONESIA $3,040

GREECE $27,000 ISRAEL $28,991

IRELAND $45,751 MEXICO $9,543

JAPAN $42,872 MORROCO $2,848

NETHERLANDS $47,650 PHILIPPINES $2,009

NEW ZEALAND $32,789 POLAND $12,278

NORWAY $85,322 ROMANIA $7,564

SOUTH KOREA $20,748 SAUDI ARABIA $16,883

SPAIN $30,640 TAIWAN $18,619

SWEDEN $49,031 TURKEY $10,119

SWITZERLAND $67,285

UK $36,236

USA $47,457

MethodologyDeep analysis of 40 main consumer markets$ figures = 2010 Disposable Income per Capita

17

Juices Ready to Drink – World

78 Bio liters

Juices Ready to Drink – 40 Selected Countries

65 Bio liters

84%

Methodology

18

Juices Ready to Drink - Volume

2004

54,770

2005

56,397

2006

58,323

2007

59,730

2008

59,939

2009

63,146

E2010

65,129

CAGR 04 x 10

2.9%

CAGR 04 x 07

2.9%CAGR 07 x 10

2.9%

40 Selected Countries, 2004-2010Volumes in MM LITERS



19

Subcategories of Juice RTDVolume Evolution

2004

21,842

9,184

23,744

54,770

2005

21,795

9,729

24,873

56,397

2006

21,793

10,706

25,824

58,323

2007

21,482

11,239

27,009

59,730

2008

20,747

11,673

27,519

59,939

2009

20,419

11,498

31,230

63,146

E2010

19,561

11,870

33,698

65,129

100%JUICES

NECTARS

JUICEDRINKS

CAGR 04 x 10

2.9%CAGR 04 x 07

2.9%CAGR 07 x 10

2.9%


CAGR (%)

2004-07 2007-10 2004-10

4.4% 7.7% 6.0%

7.0% 1.8% 4.4%

-0.6% -3.1% -1.8%

3.0% 3.3% 2.4% 0.3% 5.4% 3.1%



Growth vs previous

year

20

World Regions – RTD Juices - Volume Evolution

Asia and Latin America driving the growth

2004

1,363361733

4,512

18,464

18,693

4,512

2005

1,415408727

4,755

18,539

19,213

4,755

2006

1,515517739

5,243

17,895

20,387

5,243

2007

1,587463732

5,590

17,384

20,838

5,590

2008

1,659446744

5,758

16,548

21,134

5,758

2009

1,787439758

6,491

17,211

20,447

6,491

E2010

1,950458770

7,084

16,854

20,828

7,084

NorthAmerica

Europe

Asia

LatinAmerica

Oceania

Africa

MiddleEast

CAGR 04 x 10

2.9%CAGR 04 x 07

2.9%CAGR 07 x 10

2.9%

CAGR (%)

2004-07 2007-10 2004-10

5.2% 7.1% 6.2%

8.6% -0.4% 4.0%

-0.1% 1.7% 0.8%

7.4% 8.2% 7.8%

7.6% 9.8% 8.7%

3.7% 0.0% 1.8%

-2.0% -1.5% -1.5%



Growth vs previous

year


3.0% 3.3% 2.4% 0.3% 5.4% 3.1%

21

USA

14,846

China

10,882

Germany

4,502

Mexico

3,544

India

3,416

Rus

sia

3,032

Japa

n

2,777

Franc

e

2,496

UK

2,225

Can

ada

2,009

Brazil

1,713

Polan

d

1,622

Spain

1,399

Saudi A

rabia

1,077

Italy

917

Netherlands

850

Turkey

833

SouthKorea

757

Indonesia

615

Ukraine

604

Main Ready to Drink Juice MarketsUSA is the biggest, but China, Turkey and Indonesia have shown

the biggest growth Juices – TOP 20 Markets, 2010Volumes in MM LITERS

-1.9% 18.4% -1.1% 4.9% 4.4% 5.2% -1.0% 3.1% 1.4% 1.4% 8.4% 3.2% 2.1% 7.5% -0.9% 0.7% 11.0% -3.2% 13.9% 6.7%

CAGR 04x10



22

100% Juice


Fruit / Flavoured Still Drinks

Tea based drinks

Coffee based drinks


Water


What do we mean by „Soft Drinks‟?Category definition


are also grouped as

“JNSD”

Orange Juice Ready to Drink40 markets with largest volume contribution

23

100% Juice - Volume TrendsApple flavor decreasing

2004

4,546

7846131,502

4,140

10,257

21,843

2005

4,695

787616

1,580

4,056

10,062

21,795

2006

4,803

767679

1,662

4,033

9,849

21,793

2007

4,900

718676

1,766

3,907

9,515

21,482

2008

4,639

704663

1,755

3,820

9,166

20,747

2009

4,412

686694

1,594

3,750

9,283

20,419

E2010

4,425

666798

1,582

2,850

9,239

19,561

Orange

Apple

Mixedfruits

Tomato

Grape

OtherFlavours

CAGR 04 x 10

-1.8%CAGR 04 x 07

-0.6%CAGR 07 x 10

-3.1%




CAGR

04x10

-0.4%

-2.7%

4.5%

0.9 %

-6.0 %

-1.7%

24

Nectars - Volume TrendsFlavors different than Orange have the highest increase

2004

1,084

1,237

1,809

3,897

449

707

9,184

2005

1,115

1,370

1,841

4,181

450

772

9,729

2006

1,209

1,559

1,920

4,649

519

851

10,706

2007

1,331

1,606

1,932

4,869

563

939

11,239

2008

1,390

1,598

2,009

5,106

1,015

11,673

2009

1,462

1,613

1,983

4,856

1,029

11,498

E2010

1,377

1,379

2,220

5,261

1,068

11,870

Orange

Mixedfruits

Apple

Peach

Mango

OtherFlavours

CAGR 04 x 10

4.4%CAGR 04 x 07

3.4%CAGR 07 x 10

0.9%



CAGR

04x10

5.1%

3.9%

7.1 %

4.1%

1.8%

3.5%


25

Juice Drink RTD - Volume TrendsOrange increase less than Other Flavors and Mixed Fruits Blends

2004

2,434

2,258

7,154

8,601

1,291

2,006

23,744

2005

2,599

2,456

7,568

8,982

1,318

1,949

24,873

2006

2,771

2,711

7,687

9,146

1,478

2,031

25,824

2007

2,894

2,957

7,961

9,398

1,583

2,217

27,009

2008

2,947

3,195

7,852

9,610

1,624

2,291

27,519

2009

3,146

3,790

8,968

11,337

1,708

2,281

31,230

E2010

3,202

4,295

9,759

11,836

2,056

2,550

33,698

Orange

Mixedfruits

Mango

Apple

Grape

OtherFlavours

CAGR 04 x 10

12.4%CAGR 04 x 07

4.4%CAGR 07 x 10

7.7%




CAGR

04x10

5.5%

8.1%

4.1%

4.7%

11.3 %

5.3%

26

2004

7,154

1,809

10,257

19,219

2005

7,568

1,841

10,062

19,471

2006

7,687

1,920

9,849

19,455

2007

7,961

1,932

9,515

19,407

2008

7,852

2,009

9,166

19,028

2009

8,968

1,983

9,283

20,233

E2010

9,759

2,220

9,239

21,219

100%Juice

Nectar

JuiceDrinks

Global Orange Juice ConsumptionVolume Trends by Subcategories

CAGR 04 x 10

1.7%CAGR 04 x 07

0.3%CAGR 07 x 10

3.0%


1.3% -0.1% -0.2% -2.0% 6.3% 4.9%Growth vs

previous year



OBS: Volumes of FCOJ 66 Brix Equivalent include Mixed Fruits and other blends with orange juice content

and do not include Orange Syrup used in Carbonated Soft Drinks.

2,250 2,216 2,174 2,115 2,051 2,090 2,108

CONSUMPTION OF FCOJ 66 BRIX EQUIVALENT – MM TONS

-1.5% -1.9% -2.7% -3.0% 1.9% 0.9%

CAGR (%)

2004-10

5.3%

3.5%

-1.7%

27

USA

5,341

China

4,235

Germany

1,230

France

1,155

UK

1,000

Brazil

820

Mexico

784

Japan

765

Canada

753

Russia

640

Spain

440

SaudiArabia

371

Poland

325

SouthKorea

283

Australia

280

SouthAfrica

238

India

236

Indonesia

210

Belgium

155

Italy

144

Main Orange Juice Markets TOP 20 Markets, 2010

Volumes in MMLITROS

-4.2% 13.5% -2.1% 2.5% 0.9% 2.4% 5.7% -4.9% 1.0% 10.8% 2.4% 8.9% 1.2% 0.2% 0.2% 0.4% 15.6% 21.3% 0.4% -2.4%

CAGR 04x10



809

198 175 13745 31

75121 84 48 26 41 39 40 27 19 8 23 29

74

FCOJ 66 Brix Equivalent



28

Consumption of FCOJ 66 Brix Equivalent on Top 40 Markets2004 2005 2006 2007 2008 2009 E2010

Total Consumption – MM Tons 2,414 2,392 2,361 2,309 2,245 2,275 2,288

1 USA 1,029 985 924 882 826 851 809

2 GERMANY 231 211 213 201 199 193 198

3 FRANCE 147 153 161 165 166 171 175

4 UNITED KINGDOM 136 136 138 137 140 136 137

5 CANADA 117 133 126 120 114 117 121

6 JAPAN 97 95 95 92 76 74 75

7 RUSSIA 59 63 74 79 78 73 84

8 CHINA 42 48 56 60 68 74 88

9 SPAIN 45 47 46 46 47 47 48

10 BRAZIL 37 40 41 37 38 41 45

11 MEXICO 29 29 30 32 30 32 31

12 AUSTRALIA 40 40 40 40 39 40 40

13 SOUTH KOREA 43 42 40 39 39 38 39

14 POLAND 41 40 38 36 37 39 41

15 NETHERLANDS 37 35 35 32 32 32 32

16 ITALY 33 33 31 30 29 29 29

17 SOUTH AFRICA 23 25 26 28 27 27 27

18 SAUDI ARABIA 16 17 19 21 22 23 26

19 SWEDEN 24 24 25 25 24 24 24

20 BELGIUM 22 22 24 23 23 23 23



29

Consumption of FCOJ 66 Brix Equivalent on Top 40 Markets2004 2005 2006 2007 2008 2009 E2010

Total Consumption – MM Tons 2,414 2,392 2,361 2,309 2,245 2,275 2,288

21 INDIA 17 16 16 17 18 19 19

22 NORWAY 13 14 15 15 17 17 17

23 AUSTRIA 18 18 17 17 17 17 17

24 SWITZERLAND 14 14 14 14 14 14 14

25 ARGENTINA 5 5 6 9 11 13 17

26 IRELAND 13 14 14 14 14 12 12

27 UKRAINE 8 11 12 14 15 11 10

28 GREECE 11 12 12 11 11 11 10

29 DENMARK 12 12 12 11 11 11 10

30 CHILE 6 7 8 9 11 11 11

31 FINLAND 13 14 13 11 10 11 10

32 NEW ZEALAND 6 6 7 7 7 7 7

33 ROMANIA 3 4 5 6 6 5 4

34 INDONESIA 3 3 3 4 4 6 8

35 TAIWAN 6 6 6 6 6 6 6

36 TURKEY 4 5 7 7 7 7 7

37 ISRAEL 5 5 4 4 4 4 4

38 PHILIPPINES 3 3 3 3 3 3 3

39 COLOMBIA 3 3 3 3 4 3 3

40 MORROCO 1 2 2 3 4 4 6



30

USA

809

Germany

198

France

175

UK

137

Canada

121

China

88

Russia

84

Japan

75

Spain

48

Brasil

45

Poland

41

Australia

40

SouthKorea

39

Mexico

31

Italy

29

SouthAfrica

27

Saudi Arabia

26

Belgium

23

India

19

Indonesia

8

Main Orange Juice Markets TOP 20 Markets, 2010OJ Consumption in Liters Converted into FCOJ 66 BRIX Equivalent – Total MM Tons

-3.9% -2,5% 3.0% 0.1% 0.5% 13.2% 6.0% -4.1% 1.0% 3.2% 0.2% 0.1% -1.8% 1.4% -2.2% 2.6% 8.8% 0.6% 1.6% 17.6%

CAGR 04x10



31

0

20

40

60

80

100%USA

30.9%

69.1%

5 341

China

90.7%

4.7%

4.6%

4 235

UK

26.8%

2.6%

70.7%

1 000

Germany

21.8%

13.9%

64.4%

1 230

France

19.3%

11.4%

69.3%

1 155

Japan

42.7%

13.8%

43.5%

765

Brazil

85.3%

10.3%

4.4%

820

Mexico

79.9%

20.1%

561

Canada

16.7%

10.5%

72.7%

753

Russia

4.7%

67.9%

27.4%

640

100% Juice

Nectars

Juice Drinks

Main Orange Juice Markets - %

10 Selected Countries, 2010

32

North America

North America

USA Canadá

33

Orange Juice Consumption

Volume Trends by Subcategories

North America, 2004-2010Volumes in MM LITERS – Selected Countries

2004

5,289

137

2,207

7,633

2005

5,115

167

2,168

7,450

2006

4,813

130

1,967

6,909

2007

4,579

124

1,697

6,400

2008

4,341

1,276

5,687

2009

4,430

1,899

6,402

E2010

4,238

1,776

6,132

Juice100%

Nectar

JuiceDrinks

CAGR 04 x 10

-3.6%CAGR 04 x 07

-5.7%CAGR 07 x 10

-1.4%

-2.4% -7.3% -7.4% -11.1% 12.6% -4.2%Growth vs previous year

1,147 1,118 1,050 1,002 939 968 930


-3% -6% -5% -6% 3% -4%

CAGR (%)

2004-10

-3.6%

-2.5%

-3.6%



OBS: Volumes of FCOJ 66 Brix Equivalent include Mixed Fruits and other blends with orange juice

content and do not include Orange Syrup used in Carbonated Soft Drinks.

34

United States

2004 2005 2006 2007 2008 2009 2010

OJ liters Mio Liters 6,922 6,633 6,151 5,679 5,012 5,673 5,341FCOJ 66 Brix

EquivalentMM Tons 1,029 985 924 882 826 851 809

Population: National Estimates at January

1st'000 292,892 295,561 298,363 301,290 304,060 306,600 308,862

GDP per capita US$ $40,519 $42,761 $44,908 $46,725 $47,495 $46,504 $47,457

Unemployment Rate % 5.5% 5.1% 4.6% 4.6% 5.8% 9.3% 9.6%

Total Disposable Income

US$ Billion

$8,561,900 $8,944,300 $9,435,621 $9,932,805 $10,211,625 $10,091,869 $10.471.546

Per Capita Annual Disposable Income

US$ $29,232 $30,262 $31,625 $32,968 $33,584 $32,915 $33,904

Inflation % 2.7% 3.4% 3.2% 2.9% 3.8% -0.3% 1.6%

Source: indexmundi / European Central Bank





35

Orange Juice in The United States

Americans mainly drink 100% Juice, but decrease consumption

2004

2,129

4,793

6,922

2005

2,071

4,561

6,633

2006

1,876

4,275

6,151

2007

1,612

4,068

5,679

2008

1,193

3,819

5,012

2009

1,774

3,899

5,673

E2010

1,650

3,691

5,341

Juice100%

JuiceDrinks

CAGR 04 x 10

-4.2%CAGR 04 x 07

-6.4%CAGR 07x 10

-2.0%


CAGR (%)

2004-10

-4.3%

-4.2%

-4.2% -7.3% -7.7% -11.8% 13.2% -5.9%Growth vs previous year

1029 985 924 882 826 851 807


-4% -6% -5% -6% 3% -5%





36

Europe

Europe

Germany Spain

UK Romania

France Sweden

Italy Belgium

Turkey Norway

Russia Austria

Denmark Switzerland

Poland Ireland

Netherlands Ukraine

Finland Greece



37

2004

3,656

968

1,193

5,818

2005

3,638

929

1,212

5,779

2006

3,703

976

1,263

5,942

2007

3,609

1,024

1,296

5,929

2008

3,585

1,045

1,325

5,955

2009

3,569

1,064

1,320

5,953

E2010

3,648

1,174

1,344

6,167

Juice100%

Nectar

JuiceDrinks

CAGR 04 x 10

1.8%CAGR 04 x 10

3.7%CAGR 067x 10

0.0%

-3.2% -0.7% 2.8% -0.2% 0.0% 3.6%Growth vs previous year

Europe, 2004-2010Volumes in MM LITERS - Selected Countries

Orange Juice Consumption

Volume Trends by Subcategories

889 883 906 896 896 883 903


-1% 3% -1% 0% -1% 2%

CAGR (%)

2004-10

2.0%

3.3%

0.0%





38

Germany

2004 2005 2006 2007 2008 2009 2010

OJ liters Mio Liters 1,399 1,303 1,326 1,269 1,250 1,202 1,230


K Tons 231 211 213 201 199 193 198


1st'000 82,532 82,501 82,438 82,315 82,218 82,002 81,722

GDP per capita US$ 33,273 33,778 26,650 40,374 44,425 40,824 40,494



US$ Billion

$1,851,009 $1,884,679 $1,940,979 $2,146,858 $2,354,737 $2,238,533 $2,143,380


US$ $22,428 $22,844 $23,545 $26,081 $28,640 $27,299 $26,228

Inflation % 1.7% 1.6% 1.6% 2.3% 2.6% 0.3% 1.1%






39

Orange Juice in Germany Germans mainly drink 100% Juice, but decrease consumption

2004

284

200

915

1,399

2005

299

174

830

1,303

2006

315

176

836

1,327

2007

307

178

784

1,268

2008

293

185

773

1,251

2009

266

176

760

1,202

E2010

268

170

792

1,230

Juice100%

Nectar

JuiceDrinks

CAGR 04 x 10

-2.1%CAGR 04 x 07

-3.2%CAGR 07 x 10

-1.0%


CAGR (%)

2004-10

-1.0%

-2.6%

-2.4%

-6.8% 1.8% -4.3% -1.5% -3.9% 2.4%Growth vs previous year





231 211 213 201 199 193 198CONSUMPTION OF FCOJ 66 BRIX EQUIVALENT – MM TONS

-9% 1% -5% -1% -3% -2%

40

Asia

Asia

Japan South Korea

China Indonesia

India Philippines

Taiwan

41

2004

827

337

2,455

3,619

2005

814

338

2,858

4,010

2006

830

377

3,034

4,241

2007

819

325

3,431

4,575

2008

753

393

3,671

4,817

2009

768

330

4,008

5,106

E2010

809

376

4,739

5,924

Juice100%

Nectar

JuiceDrinks

CAGR 04 x 10

8.6%CAGR 04 x 07

8.1%CAGR 07 x 10

9.0%

10.8% 5.8% 7.9% 5.3% 6.0% 16.0%Growth vs previous year

Asia, 2004-2010Volumes in MM LITERS - Selected Countries

Orange Juice ConsumptionVolume Trends by Subcategories

211 212 219 220 215 220 238


0.5% 3% 0.5% -2% 2% 8%

CAGR (%)

2004-10

11.6%

1.9%

-0.4%





42

BRIC + Mexico

BRIC

Brasil Mexico

Russia

India

China

43

Brazil

2004 2005 2006 2007 2008 2009 2010

OJ liters Mio Liters 710 734 766 708 721 759 820


K Tons 37 40 41 37 38 41 45


1st'000 181,586 184,184 185.564 187,642 189,613 191,481 193,253

GDP per capita US$ $3,655 $4,789 $5,871 $7,284 $8,642 $8,213 $10,810



US$ Billion

$413,571 $543,443 $674,452 $839,460 $1,013,654 $1,012,634 $1,294,392


US$ $2,278 $2,951 $3,635 $4,474 $5,346 $5,288 $6,698

Inflation % 6.6% 6.9% 4.2% 3.6% 5.7% 4.9% 5.0%






44

Orange Juice in BrazilBrazilians attracted by Juice drinks, total consumption increasing

2004

40

44

626

710

2005

41

60

633

734

2006

32

72

662

766

2007

25

61

622

708

2008

28

62

630

720

2009

33

72

654

759

E2010

36

84

699

819

Juice100%

Nectar

JuiceDrinks

CAGR 04 x 10

2.4%CAGR 04 x 07

-0.1%CAGR 07 x 10

5.0%


CAGR (%)

2004-10

1.9%

11.2%

-1.6%

3.4% 4.4% -7.6% 1.7% 5.4% 7.9%Growth vs previous year

37 40 41 37 38 41 45


8% 2% -10% 3% 8% 10%





45

Russia

2004 2005 2006 2007 2008 2009 2010

OJ liters Mio Liters 345 360 419 459 460 493 640


K Tons 59 63 74 79 78 73 84


1st'000 144,168 143,475 142,754 142,221 142,009 141,904 141,786

GDP per capita US$ $4,104 $5,329 $6,931 $9,142 $11,743 $8,667 $10,437



US$ Billion

$333,693 $423,125 $544,769 $706,270 $900,746 $743,883 $832,977


US$ $2,315 $2,949 $3,816 $4,966 $6,343 $5,242 $5,875

Inflation % 10.9% 12.7% 9.7% 9.0% 14.1% 11.7% 6.9%






46

Orange Juice in Russia Russians mainly drink Nectar, market growing fast

2004

128

199

18

345

2005

135

208

17

360

2006

159

240

20

419

2007

163

273

24

460

2008

154

279

27

460

2009

149

318

26

493

E2010

175

435

30

640

Juice100%

Nectar

JuiceDrinks

CAGR 04 x 10

10.8%CAGR 04 x 07

10.1%CAGR 07 x 10

11.6%


CAGR (%)

2004-10

8.4%

14.0%

5.3%


59 63 74 79 78 73 84


7% 18% 7% -1% -7% 15%





47

India

2004 2005 2006 2007 2008 2009 2010

OJ liters Mio Liters 99 93 101 142 225 236 236FCOJ 66 Brix

EquivalentK Tons

17 16 16 17 18 19 19


1st'000 1,086,130 1,103,042 1,119,751 1,136,264 1,152,598 1,168,783 1,215,939

GDP per capita US$ $658 $762 $844 $1,053 $1,112 $1,089 $1,359



US$ Billion

$573,732 $664,458 $733,601 $908,057 $965,343 $962,331 $1,338,227


US$ $528 $602 $655 $799 $838 $823 $1,101

Inflation % 3.8% 4.2% 6.2% 6.4% 8.3% 10.8% 12.1%






48

Orange Juice in IndiaIndians mainly drink Juice Drinks, market growing fast

2004

88

11

99

2005

81

11

92

2006

78

23

101

2007

79

62

141

2008

80

145

225

2009

82

154

236

E2010

82

154

236

Juice100%

JuiceDrinks

CAGR 04 x 10

15.6%CAGR 04 x 07

12.9%CAGR 07 x 10

18.5%


CAGR (%)

2004-10

55.9%

-1.1%


17 16 16 17 18 19 19


-7% -2.7% 7% 10% 3% 0%





49

China

2004 2005 2006 2007 2008 2009 2010

OJ liters Mio Liters 1,976 2,370 2,597 2,886 3,088 3,356 4,235


K Tons 42 48 56 60 68 74 88


1st'000 1,292,270 1,299,880 1,307,560 1,314,480 1,321,290 1,328,020 1,341,414

GDP per capita US$ $1,499 $1,771 $2,126 $2,632 $3,275 $3,697 $4,443



US$ Billion

$1,128,309 $1,349,832 $1,586,325 $1,941,290 $2,459,871 $2,689,722 $3,173,414


US$ $873 $1,038 $1,213 $1,477 $1,862 $2,025 $2,366

Inflation % 4.1% 1.9% 1.5% 5.0% 6.3% -0.7% 3,3%






50

Orange Juice in China Chinese attracted by Juice drinks, total consumption increasing

200484172

1,720

1,976

200595176

2,100

2,371

2006112226

2,259

2,597

2007129166

2,590

2,885

2008

148

240

2,700

3,088

2009

170176

3,010

3,356

E2010

194

201

3,841

4,236

Juice100%

Nectar

JuiceDrinks

CAGR 04 x 10

13.6%CAGR 04 x 07

13.5%CAGR 07 x 10

13.6%


CAGR (%)

2004-10

11.7%

2.6%

15.0%


42 48 56 60 68 74 88


14% 16% 8% 15% 8% 20%





51

Mexico

2004 2005 2006 2007 2008 2009 2010

OJ liters Mio Liters 402 416 444 537 518 579 561FCOJ 66 Brix

EquivalentK Tons 29 29 30 32 30 32 31


1st'000 103,002 103,946 104,875 105,791 106,684 107,787 108,997

GDP per capita US$ $7,361 $8,141 $9,050 $9,667 $10,196 $8,117 $9,543



US$ Billion

$509,906 $609,589 $679,022 $722,686 $727,002 $607,040 $709,229


US$ $4,950 $5,864 $6,475 $6,831 $6,815 $5,632 $6,507

Inflation % 4.7% 4.0% 3.6% 4.0% 5.1% 5.3% 4.2%






52

Orange Juice in MexicoMexicans divided between Juice drinks and 100% Juice, consumption increasing

2004

119

283

402

2005

121

295

416

2006

123

321

444

2007

126

411

537

2008

112

407

519

2009

116

462

578

E2010

113

448

561

Juice100%

JuiceDrinks

CAGR 04 x 10

5.7%CAGR 04 x 07

10.1%CAGR 07 x 10

1.4%


CAGR (%)

2004-10

7.9%

-0.8%

3.5% 6.6% 21.1% -3.5% 11.6% -3.0%Growth vs previous year

29 29 30 32 30 32 31


2% -0% 6% -7% 6% -3%





53

100% Juice


Fruit / Flavoured Still Drinks

Tea based drinks

Coffee based drinks


Water


What do we mean by „Soft Drinks‟?Category definition


are also grouped as

“JNSD”

BRIC + MEXICO -Volume Impact Analysis

54

COUNTRY

GDP

PER

CAPITA

DISPOSABLE

INCOME

PER CAPITA

JUICE CONTENT

DILUTION FACTOR

ORANGE JUICE

CONSUMPTION IN

2009

NECTARSJUICE

DRINKSLiters ‘000

TONS FCOJ

66 BRIX

EQUIVALENT

BRAZIL $8,117 $5,227 75% 20% 788 41,475

RUSSIA $8,667 $5,242 50% 13% 492 56,169

INDIA $1,089 $823 10% 236 18,246

CHINA $3,697 $2,025 25% 5% 3,356 68,248

MEXICO $8,117 $5,632 9% 784 37,412

BRIC +

MEXICO$ 5,991 $ 3,790 5,656 221,552

GERMANY $40,824 $27,299 72% 11%

BRICs + MEXICO at Germany’s Category Split

ADDITIONAL ORANGE JUICE DEMAND

BASED ON SIMULATION MODEL

5,656 792,658

571,105

588549 4,519

1,3018483,507

23%15%62%

Volumes in MM LITERS 09 - Selected Countries

SIMULATION ANALYSIS: BRICs + MEXICOSame per Capita Consumption as of 2009 with German Segment Split and Dilution Factor

SEGMENTS

10% 10% 80%

Additional demand

of 142 Million Boxes

of Orange

55

Thank you!

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