beware these content-killing monsters!
DESCRIPTION
Just a few more days 'til Halloween, and nothing can be scarier than this mangy menagerie of content-killing creatures. Enter at your own risk!TRANSCRIPT
Beware these
A publication of
Content-Killing
Monsters!
The Soul-Sucking
VAMPIRE
This nightwalker sucks the life out of your content through • Convoluted sentences • “Look how smart I am” terminology • Endless details that confuse rather
than enlighten your audience
The Soul-Sucking
VAMPIRE
The CORPORATE-SPEAK
ZOMBIE
The CORPORATE-SPEAK
ZOMBIE He’s undead and loving it … or not. No one can really tell, because he only speaks in • Industry jargon • Unexplained acronyms • Corporate buzzwords
The
FRANKEN-POST
The
FRANKEN-POST This guy’s seen one too many “best practices”—top 10 lists, newsjacking, FAQs, infographics, etc. —and crams as many as possible into each piece of content.
The
DATA MUMMY
The
Data mummy His unwinding bandages read like a ticker tape, an endless stream of data that tells the story of … um, well, the story of how much he really loves data. And not much else.
Slaying content monsters since 2010.
resonancecontent.com