WORLD CHAMPIONSHIPSOn March 25th, the world's top 25 Bladers descended upon Toronto, attempting to rip their way to victory. After hours of intense battles, RYO of Japan won the title of “WORLD’S #1 BLADER”. Showcasing global BEYBLADE enthusiasm, this unprecedented event included:• 85% traffic increase on beyblade.com• LIVE webcast• Facebook buzz reached an all time high

BEYBLADE IS A PROVEN WINNER WITH GLOBAL RETAIL SUPPORT!• Exclusively branded feature shop and window display at Toys“R”Us Times Square in New York February 2012• 60 day program at all Toys”R”Us stores across Canada featured a multi-product island and in-store tournaments. Grand Prize included round-trip travel to Toronto and VIP tickets to attend the 2012 BEYBLADE World Championship• BEYBLADE in-store battle series tournaments and dedicated catalogue pages dominated Toys”R”Us stores in France • Fully dedicated program at French retailer Carrefour included outstanding signage, special display boxes, and catalogue pages

A GLOBAL BROADCAST SENSATION!• BEYBLADE: Metal Fury - 3rd chapter in the BEYBLADE saga launching Fall 2012• BEYWHEELZ: Powered By BEYBLADE - exciting new spin-off series launching Fall 2012• BEYBLADE: Season 4 - now in production to launch Fall 2013

SOCIAL MEDIABeyblade.com will receive a fresh new look in Summer 2012! Already an international success with 6.3 million unique visitors and 8 million page views, the NEW beyblade.com will truly be a central hub for all things BEYBLADE with exciting original content from every corner of the BEYBLADE universe.

Beybladebattles.com is a global success story. Nearly 10.5 Million users have logged on worldwide, with over 31 million battles played!

The new official BEYBLADE brand channel is planned for 2012. Home to global BEYBLADE news, the channel will be easier to find and have a much wider reach!

BEYBLADE continues to leverage a powerful social media presence, with over 130 thousand Facebook fans!

TOY INNOVATIONBEYBLADE: Metal Fury merchandise hits shelves in Fall 2012 with exciting redesigns, customizable tops and the NEW Destroyer Dome stadium for 360 degree battle action.

In addition, the ALL-NEW BEYWHEELZ product line flips the traditional battle game 90 degrees, giving kids three totally new ways to “Let it Rip!”.

BEYBLADE: Metal Fury arrives Fall 2012! The latest BEYBLADE saga promises more action and intensity! PLUS, a new BEYWHEELZ spin-off series will change the face of top battling!

Please contact your local Nelvana Representative or stop by our booth at the 2012 Las Vegas Licensing Expo for more BEYBLADE information (Booth #6132)!

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