Volume 80, Issue 3

Cover Photo: Augusta Bakery, owned by Natalya and Robert “Bob” Chaffee, (pictured above) has been selected as the 2016 Bakery Operation of the Year

WBA Board of DirectorsPresident

Tamara MugerauerTamara’s the Cake Guru, Oshkosh, WI

(920) 236-9144 Vice President

OPENTreasurer

Judy SemradMuskego Marketplace Foods, Muskego, WI

(262) 679-1166Board Trustee

Bob HillerRollin Pin Bakery, Janesville, WI

(608) 754-8267Past President

David WeberWeber’s Bakery, Lodi, WI

(608) 592-4115 Directors-At-Large

Ken HeilSweet Perfections Bake Shoppe, Waukesha, WI

(262) 446-2253

WBA Staff Dave Schmidt, CMB

CEO

Jessica HooverDirector of Communications & Marketing

Debbie LoweryFinancial Coordinator

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Full Name:

Bakery Name:

Bakery Address:

City, State, Zip:

Phone: Fax: Email:

License # or Student ID #:

I am a: ☐ Bakery Owner ☐ Bakery Manager ☐ Baker ☐ Cake Decorator ☐ Wholesale Operator ☐ Supermarket Operator Baking / Pastry Arts Instructor ☐ Baking / Pastry Arts Student ☐ Other: _____________________________________

☐ New Member ☐ Renewing MemberSelect one:

☐ By checking this box I certify that the information on this application is true and correct, and authorize the Wisconsin Bakers Association to verify the licensing of my business in the state in which I do business.

Signature ___________________________________ Date ________________________Send completed membership application form to:

Wisconsin Bakers Association 2514 S. 102nd Street, Suite 100 West Allis, WI 53227 Apply online at www.wibakers.com or contact info@wibakers.com or (800) 542-2688

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James W. Grebe Jr. inducted into the Bakers Hall of Fame

As the third generation of a now fourth generation bakery operation, James W. Grebe Jr., or “Jimmer”, as every-one in the Wisconsin Bakers Association (WBA) knew him, was recognized for his contributions and dedication to the baking industry with an induction into the WBA Hall of Fame on Monday, March 7, 2016 during the WBA’s Awards and Appetizers Networking Evening in Milwaukee, WI.

“I don’t believe he ever said no to one thing that was ever asked for by this organization,” said WBA’s CEO, Dave Schmidt, CMB. “Throughout the past 35 years, Jimmer’s constant guidance and leadership has been a strong influence on Wisconsin’s baking industry.”

Grebe served for many years on the WBA Board of Directors and volunteered his time to assist with golf outings and other community events. Grebe’s sons’ Brandon, Garrett, and Colton were in attendance to accept the award on his behalf. According to Grebe’s Bakery’s website, “Family-owned and operated since 1937, Grebe’s Bakery is now in its 4th generation and is proud to still call Wisconsin our home!”

The WBA seeks to honor an individual each year whose service and contributions to the baking industry and to the WBA have proven over time to leave a lasting impact by induction into the WBA Bakers Hall of Fame. BB

Pictured above L-R: Colton Grebe, Brandon Grebe Dave Schmidt, and Garrett Grebe

BEYOND BAKING MARCH 20164

“Throughout the past 35 years, Jimmer’s constant guidance and leadership has been a strong influence on Wisconsin’s baking industry.” - Dave Schmidt, CEO

2016 Art of the Cake Competition Winners AnnouncedThe Wisconsin Bakers Association (WBA) is pleased to announce the winners from this year’s Art of the Cake Competition held March 7-9, 2016 during the Midwest Foodservice Expo in Milwaukee, WI. With the highest turnout of entries in the contest’s history, professional and beginner cake artists from across the state of Wisconsin competed in the Extreme Wedding Cake Challenge, Extreme Groom’s Cake Challenge, Creative Cake Decorating Competition, and the Cupcake Warrior Championship.

In addition to the cake and cupcake competitions, the WBA introduced a brand new contest - Wisconsin’s Ultimate Donut Duel. The duel highlighted five donut categories: Favorite Fritter, Best Bismarck, Most Creative Cruller, Sensational Savory Long John, and Hole-in-One Donut Holes.

We are proud to feature these award-winning professionals:

Extreme Wedding Cake ChallengeBest of Show – Fondant Amanda Nieto, Neato’s Bake Shoppe - Baraboo, WIBest of Show – Buttercream Tamara Mugerauer, Tamara’s the Cake Guru, Oshkosh, WIPeople’s Choice Heidi Franz, Tamara’s the Cake Guru - Oshkosh, WI

Professional Fondant: First Place Amanda Nieto, Neato’s Bake Shoppe - Baraboo, WISecond Place Jennifer Bukouricz, Monzu Bakery - Green Bay, WIThird Place Rebecca Lacrosse, Tamara’s the Cake Guru - Oshkosh, WI

Student/Beginner Fondant:First Place Heidi Franz, Tamara’s the Cake Guru - Oshkosh, WISecond Place Shelley Bodoh, Fox Valley Technical College, Appleton, WI Third Place Lisa Fuhrman, Tamara’s the Cake Guru - Oshkosh, WI

Extreme Wedding Cake Challenge

1

Extreme Wedding Cakes designed by:

1 - Heidi Franz2 - Amanda Nieto3 - Lisa Fuhrman

4 - Cassandra Van de Loo

2

3

4

Extreme Groom’s Cake Challenge

Extreme Groom’s Cakes designed by: 1 - Alyssa Saxe

2 - Margaret Van Blaricom 3 - Kimberly Hall

1 2

3

Professional Buttercream:First Place Tamara Mugerauer, Tamara’s the Cake Guru - Oshkosh, WI

Student/Beginner Buttercream:First Place Nicole Feavel, Tamara’s the Cake Guru - Oshkosh, WISecond Place Cassandra Van De Loo, Stone Cellar Brewpub, Appleton, WI

Extreme Groom’s Cake ChallengeBest of Show Margaret Van Blaricom, Slice Custom Cakes - Muskego, WIPeople’s Choice Lauretta Archibald, MATC - Milwaukee, WI

Professional: First Place Margaret Van Blaricom, Slice Custom Cakes - Muskego, WISecond Place Kimberly Hall, Signature Sweets - Wauwatosa, WIThird Place Khandra Henderson, Hy-Vee - Madison, WI

Student/Beginner:First Place Alyssa Saxe, WCTC - Waukesha, WI Second Place Jessica Reinhardtsen, WCTC, Waukesha, WIThird Place Maggie Scharf & Molly Wirz, Tamara’s the Cake Guru - Oshkosh, WI

Creative Cake Decorating Competition

1

2

3

4

Creative Cakes designed by:

1 - Jennifer Bukouricz2 - Elizabeth Ewing3 - Kimberly Hall4 - Margaret Van Blaricom

Creative Cake Decorating CompetitionBest of Show Amanda Nieto, Neato’s Bake Shoppe - Baraboo, WIPeople’s Choice Amanda Nieto, Neato’s Bake Shoppe - Baraboo, WI

Professional: First Place Amanda Nieto, Neato’s Bake Shoppe - Baraboo, WISecond Place Jennifer Bukouricz, Monzu Bakery - Green Bay, WIThird Place Elizabeth Ewing, Grebe’s Bakery - Milwaukee, WI Third Place Margaret Van Blaricom, Slice Custom Cakes - Muskego, WI

Student/Beginner: First Place Gabrielle Hansel, MATC, Milwaukee, WI Second Place Malarie Griese, Amanda Schtazke, & Anna Capen Tamara’s the Cake Guru - Oshkosh, WIThird Place Laura Brier, Tamara’s the Cake Guru - Oshkosh, WI

Cupcake Warrior ChampionshipChampion Tamara’s the Cake Guru - Oshkosh, WI

Wisconsin’s Ultimate Donut Duel

1

2

3

4

- Joey Carioti from Cranky Al’s

Donuts baked by:1 - Cranky Al’s2 - Neato’s Bake Shoppe3 - Augusta Bakery4 - New Glarus Bakery

Wisconsin’s Ultimate Donut DuelBest BismarckBest of Wisconsin Robert Chaffee, Augusta Bakery - Augusta, WIFirst Place Ron Stumbris, Grebe’s Bakery - Milwaukee, WIFirst Place Tamara Mugerauer, Tamara’s the Cake Guru - Oshkosh, WISecond Place Wade Nelson, O&H Danish Bakery - Racine, WISecond Place Joey Carioti, Cranky Al’s - Wauwatosa, WIThird Place Tamara Mugerauer, Tamara’s the Cake Guru - Oshkosh, WIThird Place Tony Nieto, Neato’s Bake Shoppe - Baraboo, WI

Most Creative CrullerBest of Wisconsin Joey Carioti, Cranky Al’s - Wauwatosa, WIFirst Place Ron Stumbris, Grebe’s Bakery - Milwaukee, WISecond Place Tony Nieto, Neato’s Bake Shoppe - Baraboo, WIThird Place Ron Stumbris, Grebe’s Bakery - Milwaukee, WI

Favorite Fritter Best of Wisconsin Robert Chaffee, Augusta Bakery - Augusta, WIFirst Place Angela Neff, New Glarus Bakery - New Glarus, WI Second Place Joey Carioti, Cranky Al’s - Wauwatosa, WIThird Place Ron Stumbris, Grebe’s Bakery - Milwaukee, WI

Sensational Savory Long JohnBest of Wisconsin Tamara Mugerauer, Tamara’s the Cake Guru - Oshkosh, WIFirst Place Tony Nieto, Neato’s Bake Shoppe - Baraboo, WISecond Place Robert Chaffee, Augusta Bakery - Augusta, WIThird Place Joey Carioti, Cranky Al’s - Wauwatosa, WI

Hole-In-One Donut HoleBest of Wisconsin Robert Chaffee, Augusta Bakery - Augusta, WIFirst Place Cheri Barnett, Neato’s Bake Shoppe - Baraboo, WISecond Place Ron Stumbris, Grebe’s Bakery - Milwaukee, WI

Congratulations again to all of the 2016 Art of the Cake Competition winners! We’re thrilled to celebrate such a high-caliber, talented group of professionals.

Judges for the Extreme Wedding Cake Challenge, Extreme Groom’s Cake Challenge, and the Creative Cake Decorating Competition were Ashley Andre, Wisconsin DATCP, Natalya Chaffee, Augusta Bakery, Jennifer McClure, Fox Valley Technical College, and Diane Wisnieski, The Extra Special Touch Bakery. The Cupcake Warrior Championship was judged by John Stricker, Practi-cal Baker, Jennifer Bukouricz, Monzu Bakery, and Susan Horvath, Moraine Park Technical Col-lege. Wisconsin’s Ultimate Donut Duel was judged by Lois Federman, Something Special from Wisconsin™, John Stricker, Practical Baker, and Susan Horvath, Moraine Park Technical College.

All of the competitions were sponsored by the Wisconsin Bakers Association. BB

Augusta Bakery Named 2016 Bakery Operation of the YearAugusta Bakery, located in Augusta, WI, was named the 2016 Bakery Operation of the Year (BOY) by the Wisconsin Bakers Association (WBA). The award was presented on Monday, March 7th, 2016 during the WBA’s Awards & Appetizers Networking Evening in Milwaukee, WI. This year’s awards ceremony was held in conjunction with the Midwest Foodservice Expo.

Four outstanding Wisconsin baker-ies were nominated for the Bakery Operation of the Year this year. Past Winners of this award voted to determine this year’s winner. The recipient of the BOY award re-mained a secret until the moment the name of the bakery was re-vealed. Natalya and Robert “Bob” Chaffee, CMB, owners of Augusta Bakery, were in attendance to ac-cept the award.

The Bakery Operation of the Year award was created back in 2001 to recognize an outstanding bakery operation annually. Each year’s winner gets to keep the coveted BakeMark trophy for one year and the traveling trophy is then passed on to the new winner. The winner also receives a permanent plaque to display in their bakery.

Rebecca White Body from the Eau Claire Community Foundation submitted the Bakery Operation of the Year nomination for Augusta Bakery. In her nomination, she wrote, “When Robert and Natalya Chaffee purchased the bakery in 2012 and changed the name to Augusta Bakery, I was wary. Since most business owners are on a first-name basis with their customers in our small town (Augusta, WI, population 1500), I’d grown to know and like the previous owners, and I was sorry to see them give up the business. However, the Chaffees quickly won me over, not only with the quality and variety of their baked goods, but with their friendliness and professionalism.”

The bakery serves a variety of freshly baked breads, rolls, donuts, pastries and cakes. Visit the bakery’s Facebook page at https://www.facebook.com/Augusta-Bakery-461515840576106/ for more information about the business. BB

Pictured above: Augusta Bakery

Photo courtesy of Natalya & Bob Chaffee

BEYOND BAKING MARCH 201613

WBA Plans Annual Member Meeting

Whether you have just joined the WBA or have been a loyal member of the association for decades, all WBA members are invited to attend our upcoming annual meeting on Tuesday, April 26th at 10:00 AM. This meeting will be held at Valley Bakers Cooperative Association located at W6470 Quality Drive in Greenville, WI.

Join us as we take the first steps towards a change that will promote a clearer direction and improve the way the WBA Board of Directors functions to serve and provide the right leadership for future generations of baking professionals!

Last week, we sent out a packet of information to all WBA members in the mail. This packet included amended articles of incorporation and proposed by-laws for the organization. If you do not receive this packet by Friday, April 1st, please let us know! The WBA Board of Directors welcomes your input and hopes you will take the time to review these documents. We encour-age you to attend our upcoming annual meeting! Your participation and suggestions will pave the way for the WBA Board of Directors to begin its work.

We would also like to invite you to attend our Spring Bakers Forum at 1:00 PM on April 12th at Manderfield’s Home Bakery located at 5100 W. Michaels Drive, Appleton, WI. Wedding cakes and trends will be the hot topic of this forum. You truly don’t want to miss it! BB

IDDBA Announces Key Highlights and Speakers for 2016 Show & Sell Center Press release by IDDBA:

The International Dairy-Deli-Bakery Association™ (IDDBA) has announced key highlights for the Show & Sell Center at the Dairy-Deli-Bake Seminar & Expo, June 5-7 in Houston. The Show & Sell Center is the huge interactive marketplace that is the centerpiece of the industry-leading show, providing best-in-class merchandising, creative new concepts for retailing food, invaluable take-away tools, inspiration, education, and practical information.

“The Show & Sell Center proves itself each year to be one of the most visited and talked about elements of the show,” says Jeremy Johnson, Education Director of IDDBA.

To keep things fresh and new, the layout and the department highlights of the Show & Sell Center changes each year. A few of the new merchandising ideas that will be showcased in this year’s Show & Sell Center include:

Cheese: View merchandising concepts for multiple occasions and uses; focus on comfort foods; and educate consumers on types of cheese.

Cakes: Learn about the history of cakes, and the integral and recurring role of cake in life-event celebrations; see live decorating demos; and uncover best practices for displaying tiered cakes.

Bakery: Focus on ancient grain and organic breads; discover bread and butter pairings; introduce branding in the in-store bakery (ISB); delight in a premium donut program; and engage with an ISB pizza program focusing on crust.

Deli: Rediscover the deli with a sandwich program featuring ISB bread and unique ingredients; introduce the Pho bar; and explore charcuterie flights.

Meals: Tour the grocerant piazza; indulge in ethnic-inspired rotisserie meals; discover efficient and consistent sous vide solutions and blast-chilled entrees; and venture to the taco truck for new possibilities.

While in the Show & Sell Center, don’t miss the workshops. They are timely, tactical, interactive 30-minute sessions that promote learning, community, and networking. Workshop speakers include Anthony Bourdain, J.J. Watt, Max McCalman, Harold Lloyd, Phil Lempert, and Lidia Bastianich. Additionally, the FDA will be presenting on menu calorie labeling.

“The Show & Sell Center was created in direct response to retailers’ requests for executable ideas on how to put together their own creative merchandising displays,” says Johnson. “The need for new ideas and new sales tools is never ending, and the Show & Sell Center has become a go-to destination and resource for inspiration.” BB

About IDDBA: About IDDBA: IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, training programs, management tools, and an annual trends report. For more information, contact IDDBA at 608.310.5000 or visit iddba.org. BB

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Visit us at prairiefarms.com

Wisconsin Bakers Association2514 S. 102nd St., Suite 100

West Allis, WI 53227Phone: (414) 258-5552 Fax: (414) 258-5582

info@wibakers.comwww.wibakers.com

Editorial Staff

Publisher

Editor

Dave Schmidt, CMBdave@wibakers.com

Jessica Hooverjessica@wibakers.com

Copyright © 2016 Wisconsin Bakers Association, Inc.All rights reserved. Duplications prohibited in whole or part in any medium without prior consent from the publisher/editor.

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