beyond bandwidth - 24th ka and 36th icssc … leader in mss today moving into vsat markets strong...

© Inmarsat confidential

Beyond Bandwidth

Enabling Inmarsat Channel Partners and Solutions Providers

David Schoen, VP Product Management

14 October 2013


Business Overview Market leader in MSS today moving into VSAT markets

Strong core business and investment in new growth

Today (for last 33 years): Tomorrow (from end 2013):

Mobile satellite services leader

Global L-band satellite network

Serving land, sea and air needs

Global Ka-band satellite network (2015)

Future-proofs our MSS business

Entering established VSAT markets

Fully-funded plan

Mobile Satellite Services (MSS)

VSAT ‘Global Xpress’ Services

2


First I5 satellite launch planned in 2013

Global service expected by end 2014

Future proofs global MSS franchise

Expands our activities into established, growing adjacent VSAT markets

$1.9bn established market opportunity

Significant capacity pre-commitments from several partners (e.g. Boeing)

20% of cumulative 5-Year Plan revenues already secured

Many distribution agreements signed

Fully funded CAPEX program

Global Xpress overview

Global coverage

2014

$1.9bn market

size

50 MB/s speed

$1.2bn cost

3 satellites Ka-band

World’s first global mobile super-broadband service

3


Strategic Drivers

Strategic Goal: transform our position in the distribution chain from bandwidth provider to value creator

“Empower a Solutions Environment”

Strategic Importance

To increase market share in our primary markets

To support Global Xpress (GX) launch

To be a leader in Value Added Services, not a follower

To widen both supplier and development partner ecosystem


We are predominantly a global data services company

- FleetBroadband (FB), SwiftBroadband, BGAN (500 - 650 Kbps) & M2M today

- Global Xpress tomorrow (50-1,000 Mbps)

- An all-IP network architecture to provide inter-operability

For our customers, data services = applications & services

- Connectivity is a vital enabler, but not why they will buy & use a service

- From us, customers want capability, affordability & dependability

For us, a successful data service network must therefore work hand in hand with the application and services environment

- Drives and sharpens infrastructure & innovation cycles

- Delivers rapid customer adoption and network usage (ARPU)

- Creates win/win financial outcomes & competitive differentiation for all

‘Empower a solutions environment’ - what does that mean?

5


How do we do that?

We establish a powerful and trusted relationship with the global application and services development community

We do everything we can to facilitate the development & delivery across our global networks of relevant, cutting-edge, value-driving applications and services for the communities we serve

We ensure that our commercial engagement with development communities creates winning outcomes for all concerned

- Enhanced market penetration

- Enhanced customer stickiness, value & differentiation

- New revenue streams and higher profitability

- Lower costs of innovation and product distribution

6


How are we implementing this goal?

We are building a Service Enablement Platform (SEP)

- A major infrastructure programme for Inmarsat 2012-14

- On track to launch alongside the Global Xpress service launch

- A tremendously exciting innovation unique in our marketplace

SEP does four things for the Inmarsat ecosystem

- Integrates L-band and Ka-band services via a single network device

- Provides the platform for Global Xpress service provisioning

- Exposes network features and service support through APIs

- Provides the platform for a solutions revolution

SEP is our fulcrum for application and services enablement

SEP supports a whole new category of innovation partners – Certified

Application Providers

7


Purpose of the Service Enablement Platform

8

SEP unifies all elements of the GX network

• Presented through a single IP connection for GX and FB

• Self-care for accounts and features

• End-user billing

• Service infrastructure

• Application hosting infrastructure

• Standard network services

SEP standardises the interface for developers and partners

• A secure “Inmarsat Service API” used to build all internal and external services

• Best practice toolsets for development and integration

• Application & content hosting environment


Built for Developers

Industry standard service creation environment

Secure APIs for every service - combine as needed

Cloud application packaging to deploy remotely and in the datacentre

Network visibility

To build location-aware applications

To build network-aware applications

Extended Reach

A global service catalogue so application developers can reach more users than ever before

Applications and airtime can be bundled for subscription-based sales

Tools to build new services

9


Built for Partners

Control

Fine-grained management of access to services, applications, data transfer allowances

Customized branding, workflows and notifications

Security

Segregation of traffic end-to-end for multiple tenants sharing the same terminal, with AES encryption

Firewalling of unauthorized devices, sites and traffic types

Reliability

Hybrid network access (GX and BGAN) with managed failover

Prioritization and strict QoS to protect integrity of operational traffic

Tools to help VARs and CAPs deliver more

10


Built for Users

Self-Care

Management of top-ups, allowances, and subscriptions

Single account of credits that can be used for all services

Pre-Paid services, activated and billed on demand

Voice – on-net and off-net calling

Browsing Sessions – can be customized by the VAR

3rd Party applications

Flexibility

Access through personal devices and access the same services

Consume services without affecting operational traffic

Flexibility for individual users

11


What is the Service Enablement Platform?

12

Open presentation of core Inmarsat network and service functions

A unified network (initially GX + FB) for mobile users

A core set of Inmarsat services delivered globally

Rich 3rd Party Developer Support

The main functions


How does it do it?

13

Service Delivery Platform (SDP) – Cloud platform in London and Burum

Has centralized user databases, portals, billing, and interconnection with other business systems

Mediated interface to legacy/proprietary systems through APIs and fulfillment engine

Provides control, policy and provisioning information to all other parts of the system

Built on industry-standard WebService APIs and Web2.0 presentation for mainstream cloud and internet developers

Access Network – Network infrastructure in MMP and SAS

Addressing, mobility and policy responsibility across BGAN and GX access technologies

Optimized infrastructure for bandwidth-intensive services such as voice, video

Provides onward connectivity toward corporate clients

Network Service Device (NSD) – Inmarsat branded

Single integrated auto-configured box that is deployed on the ship (or other mobile platform)

Has interfaces to terminals, on-board equipment, PBXs and analogue telephones

Hosts applications and content from Inmarsat and VARs

Configuration provisioned by service partner and downloaded to the NSD

The main components


Channel Expansion

14

Expanded channel pool

Terrestrial system integrators with no specific satellite experience can use standard provisioning and network termination interfaces

Partner ecosystem allows content creation partners (e.g. media, charts) to offer services through the platform to all customers (direct or indirect)

Multi-tenanted billing, provisioning, self-care, portal and policy enforcement – access to all price plans for those who don’t/can’t build their own infrastructure

Richer Developer ecosystem

All-IP service development controlled through simple, powerful, license-free webservices APIs

Industry standard portal and Web2.0 technologies to encourage user experience customization by Inmarsat, VARs and content partners

Developing Cisco joint Go-To-Market strategy

Access to a range of Cisco VAR channels especially in Enterprise and O&G

Jointly certified products that don’t require custom solutions integration

SEP allows us to reach more partners


Architectural Choices Ease Service Development

15

We don’t need developers with esoteric skill sets

This is a platform built for Web2.0 and Cloud developers

The same APIs are used for both Internal and External Development

Everything multi-tenant, multi-developer

Platform is not a huge stack that a single person needs to understand in entirety

Most parts (e.g. billing, portal, web apps) can be developed in isolation

Service Layering

Extensive use of stable functional wrappers; allows underlying systems, interfaces and processes to change without affecting developer-facing APIs

Complexity and uniqueness of underlying systems is absracted

New subsystem development is open

Interfaces between subsystems are not proprietary – all standard, documented, webservices or unmodified RFC protocols (SIP, BGP, BGP-MP, OSPF etc)

Anyone can build a new subsystem to interoperate with these license-free interfaces

Reminder of the development philosophy


Value Creation

Modular implementation and exposure of capabilities through Open APIs an building blocks; enabling partners to integrate with out detailed Inmarsat technical expertise

The Service Store provides a defined mechanism to offer 3rd Party Services through the Inmarsat network to all Inmarsat users

Supporting revenue share, commission and margin models for flexibility in service creation

Flexibility to establish partners at different levels

The same platform can simultaneously support resellers with defined packages and VARs designing their own

VARs can develop promotions, deals, rate-cards, etc. independently of other VARs and resellers

Content or Service Partners (e.g. engine management, telemedicine, chart updates) can provide service through multiple VARs without owning the airtime or terminal relationship

16

SEP allows partners to add more value


Questions? [email protected]

beyond bandwidth - 24th ka and 36th icssc … leader in mss today moving into vsat markets strong...

Documents