beyond csr' - wwf@world communication forum, davos
DESCRIPTION
'Beyond CSR' was delivered at the World Communication Forum in Davos in March 2014 as part of a panel on Communicating Ethics, Values and Tolerance - Society and BusinessTRANSCRIPT
Beyond CSR
Suds SarronwalaWWF International
Davos
March 11, 2014
World Communication Forum
Normal
The ‘New’ Normal
The ‘New’ Normal
Business Sustainability
2013:
WWF’s theory of change
1 BillionPRODUCERS
• Retailers• Brands• Manufacturers• Traders• Processors• Investors
300 ~ 400COMPANIES
7 BillionCONSUMERS
LEVERAGE POINTTO RAISE MAINSTREAM
PERFORMANCE
palm oil cotton biofuels pulp & papersugarcane
sawn wood dairy beef forage fishsoy
farmed salmon farmed shrimp tropical shrimp whitefishtuna
15 key commodities
Starting MatureDeveloping
WWF involvement in standards
Targeting audiences for change
End target:CorporateGovernmentInstitutions
Influencer Target:Supporters, Civil Society
WWF
• General sentiment: WWF should work with companies – important way of advancing its mission
• Transparency is a key issue
• Demonstrating the impacts of work with companies
• Other Issues: independence, reputation risk
*IpsosMORI – 4 country focus groups study for WWF, 2012
Consumer reactions to WWF working with companies
WWF IN SUMMARY
WWF is in over
100 countries, on
5 continents
+100
WWF was founded
In 1961
1961
WWF has over5,000 staff worldwide
+5000
WWF has over
5 million supporters
+5M
Photo: © Michel Roggo / WWF-Canon
panda.orgwwf.org
Thank you
© WWF. All photographs used in this presentation are copyright protected and courtesy of the WWF-Canon Global Photo Network and the respective photographers.
