beyond dots on maps: geographic data analysis for non-profits
DESCRIPTION
Presentation on geographic data analysis for non-profit organizations at the National Non-profit Technology Conference in Atlanta, GA. Contact me at [email protected] for a PDF resource guide.TRANSCRIPT
Beyond Dots on a Map: Geographic Data Analysis for Non-Profits
9 April 2010
Robert Cheetham
About Azavea
Founded in 2000
Web & Mobile GIS apps
Spatial Analysis
R&D
B Corporation
Economic Development
Municipal Services
Culture
Elections & Politics
Public Health
Land Conservation
Public Safety
Human Services
Carnegie Mellon
Clients and Industries
What will I talk about?
1. Applying geography to help non-profits
2. Case Studies
3. Advanced analysis
4. Creative applications of geography
5. Analysis tools
6. Data Resources
What are your experiences with GIS and Mapping?
The Dots
The Dots
The Dots
Case Study 1: Mural Arts Program
Arts: Geographic Collection Management
Arts: Geographic Collection Management
Arts: Geographic Collection Management
Arts: Geographic Collection Management
Arts: Geographic Collection Management
Arts: Geographic Collection Management
Case Study 2: United Way - CONNECT 2-1-1
Geographic I&R – CONNECT 2-1-1
Geographic I&R – CONNECT 2-1-1
Geographic I&R – CONNECT 2-1-1
Geographic I&R – CONNECT 2-1-1
Geographic I&R – CONNECT 2-1-1
Geographic I&R – CONNECT 2-1-1
Case Study 3
© Photo used with permission from BlondSage, via Flickr.com
Election Day Monitoring
Election Incidents
Election Incident Monitoring
Election Incidents
Case Study 4: Wilma Theater – Finding More Patrons
Extract databases of existing
supporters: Subscribers, donors,
and single ticket buyers
Geocoding databases of existing
supporters, determine analysis
extent
Extract databases of existing
supporters: Subscribers, donors,
and single ticket buyers
Geocoding databases of existing
supporters, determine analysis
extent
Create census tract level
aggregations of supporters in
Metropolitan Philadelphia
Extract databases of existing
supporters: Subscribers, donors,
and single ticket buyers
Geocoding databases of existing
supporters, determine analysis
extent
Create density maps of subscribers,
donors, and single ticket buyers
Create census tract level
aggregations of supporters in
Metropolitan Philadelphia
1
Location of Wilma supporters in Metro
Philadelphia
Per Capita Income
Household Income
Number of Gay/ Lesbian Couples
% College Educated or Higher
Average Family Size
People Per Square Mile
Median Age
Average Household Size
1 2
Location of Wilma supporters in Metro
Philadelphia
Census tracts with demographic data on
small areas+
1 2 3
2
Location of Wilma supporters in Metro
Philadelphia
Each supporter is ‘stamped’ with
demographic qualities based on its census
tract
Census tracts with demographic data on
small areas+ =
Per Capita Income
Household Income
Number of Gay/ Lesbian Couples
% College Educated or Higher
Average Family Size
People Per Square Mile
Median Age
Average Household Size
1 2 3
2
Location of Wilma supporters in Metro
Philadelphia
Each supporter is ‘stamped’ with
demographic qualities based on its census
tract
Census tracts with demographic data on
small areas+ =
Per Capita Income
Household Income
Number of Gay/ Lesbian Couples
% College Educated or Higher
Average Family Size
People Per Square Mile
Median Age
Average Household Size
1 2 3
2
Location of Wilma supporters in Metro
Philadelphia
Each supporter is ‘stamped’ with
demographic qualities based on its census
tract
Census tracts with demographic data on
small areas
+ =
Per Capita Income
Household Income
Number of Gay/ Lesbian Couples
% College Educated or Higher
Average Family Size
People Per Square Mile
Median Age
Average Household Size
Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood
Philadelphia Metro
Per Capita Income $23,923
Household Income $51,045
Number of Gay/ Lesbian Couples 9
% College Educated or Higher 18%
Average Family Size 3.14
People Per Square Mile 6,698
Median Age 37.01
Average Household Size 2.59
Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood
Philadelphia Metro
Per Capita Income $23,923
Household Income $51,045
Number of Gay/ Lesbian Couples 9
% College Educated or Higher 18%
Average Family Size 3.14
People Per Square Mile 6,698
Median Age 37.01
Average Household Size 2.59
Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood
Philadelphia Metro
Wilma Subscribers
Per Capita Income $23,923 $37,009
Household Income $51,045 $62,518
Number of Gay/ Lesbian Couples 9 27
% College Educated or Higher 18% 38%
Average Family Size 3.14 2.89
People Per Square Mile 6,698 12,521
Median Age 37.01 38.97
Average Household Size 2.59 2.26
Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood
Philadelphia Metro
Wilma Subscribers
Wilma Donors
Per Capita Income $23,923 $37,009 $37,961
Household Income $51,045 $62,518 $64,124
Number of Gay/ Lesbian Couples 9 27 27
% College Educated or Higher 18% 38% 38%
Average Family Size 3.14 2.89 2.89
People Per Square Mile 6,698 12,521 12,078
Median Age 37.01 38.97 38.81
Average Household Size 2.59 2.26 2.27
Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood
Philadelphia Metro
Wilma Subscribers
Wilma Donors
Wilma Single Ticket Buyers
Per Capita Income $23,923 $37,009 $37,961 $34,326
Household Income $51,045 $62,518 $64,124 $54,475
Number of Gay/ Lesbian Couples 9 27 27 31
% College Educated or Higher 18% 38% 38% 35.8%
Average Family Size 3.14 2.89 2.89 2.87
People Per Square Mile 6,698 12,521 12,078 14,792
Median Age 37.01 38.97 38.81 37.8
Average Household Size 2.59 2.26 2.27 2.21
Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood
Philadelphia Metro
Wilma Subscribers
Wilma Donors
Wilma Single Ticket Buyers
Per Capita Income $23,923 $37,009 $37,961 $34,326
Household Income $51,045 $62,518 $64,124 $54,475
Number of Gay/ Lesbian Couples 9 27 27 31
% College Educated or Higher 18% 38% 38% 35.8%
Average Family Size 3.14 2.89 2.89 2.87
People Per Square Mile 6,698 12,521 12,078 14,792
Median Age 37.01 38.97 38.81 37.8
Average Household Size 2.59 2.26 2.27 2.21
Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood
Philadelphia Metro
Wilma Subscribers
Wilma Donors
Wilma Single Ticket Buyers
Household Income $51,045 $62,518 $64,124 $54,475
% College Educated or Higher 18% 38% 38% 35.8%
People Per Square Mile 6,698 12,521 12,078 14,792
Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood
Philadelphia Metro
Wilma Subscribers
Wilma Donors
Wilma Single Ticket Buyers
Household Income $51,045 $62,518 $64,124 $54,475
% College Educated 18% 38% 38% 35.8%
People Per Sq Mile 6,698 12,521 12,078 14,792
Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood
Philadelphia Metro
Wilma Subscribers
Wilma Donors
Wilma Single Ticket Buyers
Household Income $51,045 $62,518 $64,124 $54,475
% College Educated 18% 38% 38% 35.8%
People Per Sq Mile 6,698 12,521 12,078 14,792
> $55K
> 35%
> 2,000
TargetDemographic
Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood
+
Density of CurrentSupporters
Philadelphia Most Desired Areas
Using this information to find untapped markets in the Philadelphia Metro Area
+ =
Density of CurrentSupporters
Untapped Communities
Philadelphia Most Desired Areas
Using this information to find untapped markets in the Philadelphia Metro Area
Case Study 5: PhillyHistory.org
Buying Stuff
Buying Stuff
Buying Stuff
Case Study 6: Applying for Grants
Community Indicators
Community Indicators
DOJ Grant Applications
DOJ Grant Applications
DOJ Grant Applications
DOJ Grant Applications
Community Statistical Systems
Community Statistical Systems
Community Statistical Systems
Case Study 7: Sustainable Business Network
Tax Incentives Commercial Corridor
Health Public Transit Car Share Open Space Farmers’ Markets Street Network Density Recycling Participation Walkability
Sustainability Factors
Public Transit
Grocery Store
Restaurants
Library
Park
Walk to Work
Fencing
ZipCar
View of Waterfront
Find the best places to live, work and sell
x 5 x 2x 3x 1
+ ++
=
Generate Output Heat Map
Desktop GIS
Sustainable Business Network
Reports
Reports
Walkability: Walkshed.org
Walkability: Walkshed.org
+
+
+
+
+
+
+
+
=
Land Conservation
Off the Beaten Path – Creative Applications of Geography
Reform Ballot
MAPLight.org – Campaign Contribution Analysis
Early Warning Systems
Early Warning Systems
Tools and Data
Free or Low Cost Geocoding
ESRI ArcGIS Online (ArcGIS.com) BatchGeo.com Geocoder.us Geonames.com GoogleMaps API Bing Maps API Cloudmade
Free or Low Cost Base Maps
ESRI ArcGIS Online (ArcGIS.com) GoogleMaps API Bing Maps API Yahoo Maps API OpenStreetMap.org Cloudmade.com
Free or Low Cost GIS Data Viewers (little or no analysis) ESRI ArcGIS Explorer Google Earth Google Earth Pro (free to non-
profits) Quantum GIS (open source) uDig (open source)
Low Cost Desktop GIS Analysis
ESRI ArcGIS Desktop GeoDA (free, advanced
statistical analysis) GRASS Manifold GIS
Online Data and Mapping Systems
ESRI ArcGIS Online (ArcGIS.com) GeoCommons.com PolicyMap.com
Spatial Databases and Data Feed Formats
Shapefiles: free, simple features Personal GeoDB: free, Windows only, complex features File GeoDB: free, complex features ESRI Enterprise GeoDB: licensed, works with RDBMS, complex features PostGIS: open source, PostgreSQL, moderately complex
features Oracle Spatial: licensed, Oracle only, moderately complex
features MS SQL Server Spatial: licensed, SQL Server only, simple features SQLite Spatial: open source, simple features, embedded db MySQL Spatial: open source, simple features KML: free, cross-platform, mostly for display only) GeoRSS: free, cross-platform, embeds geography in
RSS)
Most common cross-platform interchange formats
Web Map Servers
ESRI ArcGIS Server (commercial) GeoServer (open source) MapGuide (open source) Mapnik (open source – high quality
cartography) UMN MapServer (open source)
U.S. Data Resources
American FactFinder Data.gov – http://www.Data.gov/ ESRI ArcGIS Online ESRI DVD’s (free with software) GeoCommons GeoData.gov – http://www.GeoData.gov/ Local Government MIT Libraries - State Data Clearinghouses USGS
International Data Resources
Data.gov.uk ESRI ArcGIS Online ESRI DVD’s (free with software) GeoCommons Finder OpenStreetMap.org NASA JPL Penn State Libraries (Digital Chart of the World) U-Chicago Libraries USGS Seamless
Many Thanks!© Photo used with permission from Alphafish, via Flickr.com
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