beyond english direct research
DESCRIPTION
TRANSCRIPT
Beyond EnglishThe Next Step Into The Future
Content• Business Description
• Industry Analysis
• Marketing Strategies
• Operational Plan
• Financial Projection
• Q&A
IntroductionBusiness
Description
Marketing Strategies
Industry Analysis
Operational Plan
Financial Projection
• Our Objective
• Curriculum
• Courses offer
IntroductionBusiness
Description
Marketing Strategies
Industry Analysis
Operational Plan
Financial Projection
• Concept- ”Coziness”
• Mission—is to drive our nation into the next step of international world and to open up more opportunity for our people.
• Fiscal Policy Office Increase in the rate of consumer spending
• consumers are willing to spend and willingness to pay for English
Introduction Business Description
Marketing Strategies
Industry
Analysis
Operational Plan
Financial Projection
• Threat of new entrant is high
• Social trends that could benefits our projects
– AEC
– Parents are spending more money on their child
Introduction Business Description
Marketing Strategies
Industry
Analysis
Operational Plan
Financial Projection
Introduction Business Description
Marketing Strategies
Industry
Analysis
Operational Plan
Financial Projection
Competitors Analysis
• Well known for exam preparations such as TOEFL and IELTS
• Courses are mostly on weekends
• Concentrate on the convenience of the customers
• Teacher does not always teach the class
• They would have a lab sessions include in the course where the student would study with computer
• Middle school to university students in Rangsit Klong 3 area
• Office worker in the area, age between 22-35
Introduction Business Description
Marketing
Strategies
Industry Analysis
Operational Plan
Financial Projection
Target Market
• IELTS, TOEFL, SAT, TOEIC and English communication courses
• Most of our target customers are looking to improve English for their academic purposes
Introduction Business Description
Marketing
Strategies
Industry Analysis
Operational Plan
Financial Projection
Product and Service
• Representing the values of English
• Facility to assists our students, for example, library, media room, computer lab and coffee shop
Introduction Business Description
Marketing
Strategies
Industry Analysis
Operational Plan
Financial Projection
Price
• Office workers are more price sensitive then students
• Price dose not only represents a cost for an English course but it also a gateway to a better future for our customers
Introduction Business Description
Marketing
Strategies
Industry Analysis
Operational Plan
Financial Projection
• Located on Rangsit-Nakornayok Klong 3 road, a medium sized neighborhood, which surrounded by schools, villages, and shopping mall
Place
Introduction Business Description
Marketing
Strategies
Industry Analysis
Operational Plan
Financial Projection
Promotion
• To create brand awareness• Billboard • Brochure
• To create referrals and word of mouth
Introduction Business Description
Marketing Strategies
Industry Analysis
Operational Plan
Financial Projection
• Start the operation in summer• Employ around 6-10 teachers
Facilities• 4 storeys with roof top
• Maximum capacity of 14 classrooms
• Small library, media room, coffee shop
• Car park
Introduction Business Description
Marketing Strategies
Industry Analysis
Operational Plan
Financial Projection
• Small classroom environment
• 8-10 students per class
• Participate and ask questions
• Television, computer, and projector
Introduction Business Description
Marketing Strategies
Industry Analysis
Operational Plan
Financial Projection
Classroom
• English native speaker
• America and England
• 1,500 baht per hour
Introduction Business Description
Marketing Strategies
Industry Analysis
Operational Plan
Financial Projection
Teacher
• Short-Term Goals– Establishing the
awareness
– Attracting new customers
Introduction Business Description
Marketing Strategies
Industry Analysis
Operational Plan
Financial Projection
• Evaluation Method• Quarterly
business review• Track of the
customers
Introduction Business Description
Marketing Strategies
Industry Analysis
Operational Plan
Financial Projectio
n
Introduction Business Description
Marketing Strategies
Industry Analysis
Financial Projectio
n
Operational Plan
• Corporate Social Responsibility (CSR)– Provide a free English
course to the less fortunate children
– Once a month
Introduction Business Description
Marketing Strategies
Industry Analysis
Operational Plan
Financial Projection
Q&A