beyond experimentation
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Beyond Experimentation Crowdsourcing is at the core of fundamental, large scale rethinking of business. Shaun Abrahamson @shaunabe [email protected]. 2001. 2003. 2005. 2000. 1995. 1991. 2000. 2004. 1996. 1999. 2001. Why we’re interested in Crowdsourcing, Communities & Co-Creation. - PowerPoint PPT PresentationTRANSCRIPT
Beyond ExperimentationCrowdsourcing is at the core of fundamental, large scale rethinking of business.
Shaun Abrahamson@[email protected]
Why we’re interested in Crowdsourcing, Communities & Co-Creation
2003
2001
2001
20001991
2000
2004
1995
1999
2005
1996
“Re-Imagination of Nearly Everything – Powered by New Devices, Connectivity + UI + Beauty”
“Magnitude of upcoming change will be stunning”
– Mary Meeker, partner KPCB
About 50% of this Re-Imagination enabled by crowds
Source: Mary Meeker presentation at All things D.
Labor
Capital
Assets
Influence
Data
People as brokers of critical resources at internet scale
Sharing, Commenting, Reviewing
Open Innovation, Co-Creation, Micro Tasks
Crowd Funding, Crowd Lending
Collaborative Consumption
Labor
Capital
Assets
Influence
Data
“Big Data”
New ways to access critical resources more efficiently
Source: Mary Meeker presentation at All things D.
[Labor, Influence]
The end of all other encyclopedia business models
Less than a decade to transform the economics of audio/video
Date Source: Skype Journal.
[Assets, Influence]
0
2
4
6
8
10
12
Simultaneous Skype Users [a way of looking at the capacity of the network]
Number of Users
Innovation: “Not invented here” vs “Proudly found elsewhere”
[Labor, Assets, Influence]
2003
2001
2001
20001991
2000
2004
1999
2005
1996
1995
And this is just the start
Travel: This apartment in Miami versus a Hotel room?
Administration: On demand labor versus full time?
Mobile Service: Better support, R&D and sales versus other mobile operators?
Venture Funding: 66,694 people vs Venture Capital Firm
Automotive: Crowd Forge vs Traditional Auto Design
Data Science: Your team versus the world’s best
Healthcare: Positive Reviews vs Total Stranger
Healthcare: Open health discovery vs private health studies
Personal Loans: 1000’s of investors versus a bank?
New Product Development: New designs and validation vs internal design teams
Biz Dev: Large open calls vs behind the scenes networking
Film: submitted by you, edited by pros
Education: anything from anyone, anywhere vs traditional campus
Emergency Response: everyone helping first responders
Traffic: our big data vs very expensive data
Technical Support: Volunteer army versus paid support
Education: free vs fee
Gaming: work with developers vs just buying games
Assets: Share vs Own
Architecture: Outside ideas vs just internal ideas
Eating: Meals from your friends versus restaurant food?
Wellness: Access to 3 health experts versus 1 for wellness
Design: Multiple designers versus 1 agency
Organization Design: Collective Intelligence vs Individual Intelligence
Marketing: Curated crowd versus your agency
Software Testing: Expert crowds versus your team
Consumer Products: The best of the crowd + best of traditional models
Apparel: The best of the crowd + best of traditional models
If you work with crowds to change access to critical resources (Labor, Influence, Capital, Assets and Data), you get massive impacts
+ across business functions (we just saw R&D, Operations, Marketing, Sales, Customer Support)
+ across almost all industries (we just saw Finance, Consumer Staples, Consumer Discretionary, Information Technology, Healthcare, Telecommunications, Industrials)
Fundamental restructuring enabled by crowds
Sharing, Commenting, Voting
Open Innovation, Co-Creation, Micro Tasks
Crowd Funding, Crowd Lending
Collaborative Consumption
Labor
Capital
Assets
Influence
Data
“Big Data”
Over the next 2 days – how will you re-imagine your business?
Beyond ExperimentationCrowdsourcing at the core of fundamental change.
Shaun Abrahamson@[email protected]