Beyond Facebook

Today’s (and tomorrows?) opportunities

So what’s with this whole Pinterest thing?

• Pinterest only has 10.4 million* registered users• So why all the interest?

• The site accounts for 17.4% of all Social Media revenue to ecommerce sites**• boticca.com attributes 10% of sales to Pinterest (7% to Facebook)• 86% of visits from Pinterest are from new customers• Average Pinterest sales are US$95 higher than FacebookAverage Pinterest sales are US$95 higher than Facebook

• Shoppers referred from Pinterest are 10% more likely to make ya purchase than those referred from Facebook and Twitter***

Source: *PRDaily.com **Converto ***Wayfair

How you can incorporate Pinterest into your strategy

• Showcase your products• Demonstrate the lifestyle your brand represents

Crowdsource content• Crowdsource content• Get other people involved in easy, one click UGC

How you can incorporate Pinterest into your strategy

• Showcase your products• Demonstrate the lifestyle your brand represents

Crowdsource content• Crowdsource content• Get other people involved in easy, one click UGC

• Amalgamate contentAmalgamate content• Online press room• Link to reviews and images of a major product launch

• Educate• What is Fair Trade?• How will the Carbon Tax affect everyday Aussies?• How will the Carbon Tax affect everyday Aussies?

• Have some fun with it – demonstrate brand personality

So what’s Instagram and why the $1bil Price tag?

• Instagram has more than 50 million* registered users

Over 1 billion photos have been taken with the app• Over 1 billion photos have been taken with the app• One new user every second• When it launched the Android app, it grew its user base from 30-40When it launched the Android app, it grew its user base from 30 40

million in just over a week.• Facebook plans to keep it as a standalone photo app

Source: *digitalbuzzblog

How you can incorporate Instagram into your strategy?

• Showcase your products• Demonstrate the lifestyle your brand represents

Crowdsource content• Crowdsource content• Get other people involved in creating content

How you can incorporate Instagram into your strategy

• Showcase your products• Demonstrate the lifestyle your brand represents

Crowdsource content• Crowdsource content• Get other people involved in creating content

• Enrich and extend a real experienceEnrich and extend a real experience• Integration with live events• Use content to create an event

• Run promotions or competitions

• Have some fun and show your customers how great your brand is

So should we get into Google+

GGoogle+ has 170 gmillion usersmillion users

Source: Google as at April 2012

TheTheOOnesToTo

atchwatch

Mobile access to the internet

Source: Microsoft Tag 2012 and Morgan Stanley Research

Frequency of mobile usage

Source: AMIA

Access to Social Media over mobile devices

Source: Microsoft Tag 2012