beyond foursquare: overview on the best location based apps
DESCRIPTION
A non-exhaustive and in-progress overview on the best mobile location based services, beyond foursquare, Facebook Places, Yelp and TripAdvisor.TRANSCRIPT
BEYOND FOURSQUAREOverview on the Best Location Based Apps
March 2013
matteoroversi.com@matteoroversi
I’M MATTEO ROVERSI
a broad range of services that incorporate location informationwith other data to provide a value-added experience to a mobile user.
MOBILE LBS:This presentation is about
01PLACE DISCOVERY
BANJO
DESCRIPTION:Banjo is a social discovery app that lets the user look at what is happening around the world in real time.
DATA COLLECTION:passive / the app works in the background to grab your location.
BUSINESS MODEL:currently unknown / in the future “Connecting brands with their consumers in a way that makes an emotional connection” = geo-targeted advertisements?
ban.jo
EVERPLACES
DESCRIPTION:Everplaces is a social bookmarking app for places: you cansave and share places you love.
DATA COLLECTION:implicit / the app reveals your location when you bookmark a place.
BUSINESS MODEL:business program for bloggers and enterprises: create branded collections of places.
everplaces.com
DCOVERY
DESCRIPTION:Dcovery lets you collect places you want to discover.
DATA COLLECTION:implicit / the app reveals your location when you bookmark a place or search for something.
BUSINESS MODEL:paid app.
dcovery.com
PHOTOSPOTLAND
DESCRIPTION:PhotoSpotLand is an app to discover the best places to take photos and share experience and knowledge about photography.
DATA COLLECTION:implicit / the app reveals your location when you search for a photo spot.
BUSINESS MODEL:data collection and related deals / premium membership?
photospotland.com
ITALIAN!
02GEO-SOCIAL
DESCRIPTION:Instagram is a fast, beautiful and fun way to share photoswith friends and family.
DATA COLLECTION:implicit / the app reveals your location when you take photos.
BUSINESS MODEL:currently unknown / in future display advertising?
instagram.com
HIGHLIGHT
DESCRIPTION:Highlight is the app to learn more about people nearby, connect and share with them.
DATA COLLECTION:passive / the application works in the background to grabyour location.
BUSINESS MODEL:currently unknown.
highlig.ht
SONAR
DESCRIPTION:Sonar is an app to connect and share with the people nearby.
DATA COLLECTION:passive / the application works in the background to grabyour location.
BUSINESS MODEL:pay-per-promotion model: help companies reach the right person, at the right place, in the time with a small message.
sonar.me
03TRAVEL
GOGOBOT
DESCRIPTION:Gogobot is an app to discover travel recommendations from friends and people who travel.
DATA COLLECTION:implicit / the app reveals your location when you search for a place.
BUSINESS MODEL:partnership with Expedia, Kayak and more to create a social travel network.
gogobot.com
VAYABLE, GIDSY
DESCRIPTION:Vayable and Gidsy are apps to book experiences and tours from local people.
DATA COLLECTION:implicit / the app reveals your location when you search for an experience.
BUSINESS MODEL:percent cut of what customers pay for their experiences.
vayable.com - gidsy.com
04TRANSPORTATION
UBER
DESCRIPTION:Uber is an app to request a ride from a private driver.
DATA COLLECTION:implicit / the app reveals your location when you search for a ride.
BUSINESS MODEL:percent cut of what customers pay for their rides.
uber.com
GETAROUND
DESCRIPTION:Getaround is the Airbnb for cars: you can rent a car from someone nearby.
DATA COLLECTION:implicit / the app reveals your location when you search for a car.
BUSINESS MODEL:percent cut of what customers pay for their rides.
getaround.com
05SHARED EXPERIENCE
SOCIAL CAM
DESCRIPTION:Socialcam is Instagram for videos.
DATA COLLECTION:implicit / the app reveals your location when you take a video.
BUSINESS MODEL:currently unknown.
socialcam.com
PATH
DESCRIPTION:Path is the personal social network to share life and stay connected with family and friends.
DATA COLLECTION:implicit / the app reveals your location when you take a specific actions.
BUSINESS MODEL:currently unknown / in future virtual goods?
path.com
QWIKI
DESCRIPTION:Qwiki automatically turns pictures and videos from events you’ve captured on your iPhone into brief, beautiful movies to share.
DATA COLLECTION:implicit / the app reveals your location when you take a video.
BUSINESS MODEL:currently unknown / in future advertising?
qwiki.com
06HEALTH & FITNESS
RUNKEEPER
DESCRIPTION:Runkeeper is an app to track workouts.
DATA COLLECTION:implicit / the app reveals your location when you run.
BUSINESS MODEL:freemium app.
runkeeper.com
EVERYTRAIL
DESCRIPTION:EveryTrail is an app to share trips, connect with other travelers and find great new things to do.
DATA COLLECTION:implicit / the app reveals your location when you search for a trip or track your location when you go for a trip.
BUSINESS MODEL:freemium app.
everytrail.com
07LOCAL EXPERTS
LOCAL MIND
DESCRIPTION:Local Mind is a real-time Q&A with locals and friends about what’s happening now
DATA COLLECTION:implicit / the app reveals your location when you ask for something.
BUSINESS MODEL:sponsored locations, ads, deals.
localmind.com
LOCALUNCLE
DESCRIPTION:LocalUncle is an app to ask questions about places and neighborhoods and get answers from people on the ground.
DATA COLLECTION:implicit / the app reveals your location when you ask for something.
BUSINESS MODEL:sponsored locations, ads, deals.
localuncle.com
08COMMERCE
SHOPKICK
DESCRIPTION:Shopkick is an app to get rewarded for the shopping you already do. Earn kicks (reward points) just for walking into stores.
DATA COLLECTION:via “shopkick hardware”: it emits an inaudible signal that gets picked up by the shopper’s mobile phone.
BUSINESS MODEL:partnerships.
shopkick.com
ZAARLY
DESCRIPTION:Zaarly storefronts bring you a hand-picked community of the best local service providers.
DATA COLLECTION:implicit / the app reveals your location when you search for something.
BUSINESS MODEL:percent cut of what customers pay to local service providers.
zaarly.com
09WORK
INTRO
DESCRIPTION:Intro is the app to meet people for business.
DATA COLLECTION:passive / the application works in the background to grabyour location.
BUSINESS MODEL:currently unknown / in the future freemium?
getintro.net
WORKCLUB
DESCRIPTION:Workclub is the app to discover people who are working near you.
DATA COLLECTION: explicit / such as checking in at a location.
BUSINESS MODEL:currently unknown / in the future freemium?
workclub.net
WHAT ABOUTYOUR APP?
Photo Credits1) View East by Paul Downey2) Skyline by elevenItaly3) A large orange square by Giovanni4) Externsteine - sacred place of Central Europe by Maik Nern9) My imaginary friend is better than your imaginary friend by P.O. Arnäs13) Traveling Light by Arden16) Cast iron Northland Transportation model bus by Minnesota Historical Society19) Sharing by Ben Grey23) Run:Swiftly Tech SS & Run:Speed Shorts by lululemon athletica26) Old Man — José of Cuba by Sami Keinänen29) Commerce St 1905 by Justin Cozart 32) Office by @ANDYwithCAMERA36) Thank You Card by Jon Ashcroft