beyond gamification: lessons from game design for engaging users

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Beyond Gamification Lessons from Game Design for Engaging Users Catt Small @cattsmall

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See the video here: http://conveyux.com/past_session/beyond-gamification-lessons-from-game-design-for-engaging-users-catt-small/ When UX designers think of techniques that have been borrowed from game design, gamification is often the first approach that comes to mind. However, the oversaturation of gamification in products we use every day can cause fatigue. Not every product needs a system of achievements. UX practitioners can learn so much more from game design. In this talk, I explored other ways to engage users in products via game design concepts without coming off as gimmicky.

TRANSCRIPT

Page 1: Beyond Gamification: Lessons from Game Design for Engaging Users

Beyond GamificationLessons from Game Design for Engaging Users

Catt Small @cattsmall

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I’m Catt Small

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I’m a gamer

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I’m a UX designer & developer

Bedrocket Media Ventures

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I’m an event coordinator

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I’m a teacher

The Code Liberation Foundation

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I’m a game maker

Quantum Box

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UX is a hybrid

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Jurassic Park

The field is constantly

EVOLVING

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UX Game Design

pettileaf.deviantart.com

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ACHIEVEMENTS LEVELING UP

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STRATEGY MOOD

EMOTIONS

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What UX can learn from games

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Complexity vs. Value

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Very confusingNot enough meaning, too much complexity

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Very interestingMore usefulness/meaning than complexity

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At least a 1:1 ratio

ComplexityUsefulness

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Five Stages, © Asia Hoe, Catt Small & Chris Algoo

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Five Stages, © Asia Hoe, Catt Small, & Chris Algoo

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BREAK DOWN complex features

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Prioritize features

Complex feature

Part 1

Part 2

Part 3

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Let users contribute

content

Allow users to sign in w/o

Facebook

Content screening

process

Front-end user CMS

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Be consistent across platforms

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Both games © SEGA

Sonic 2, Game GearSonic 2, Genesis/Mega Drive

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Spelunky, © Mossmouth, LLC

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Prism Shell, © Brooklyn Gamery

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Since 2011,

MORE SMARTPHONES have sold than computers

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Don’t assume anythingAbout how people use your services

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Playtest production-ready code

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Test more than just

PROTOTYPES

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FEEL

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Your product should feel

RESPONSIVE

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Add Easter eggs

ellythegee.deviantart.com

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Easter eggs are

RELATABLE

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Game Players Game Makers

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Sonic Generations, © SEGA

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Sonic Generations, © SEGA

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Your product has

PERSONALITY

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BOND

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Capitalize on emotions

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FUN

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MEMORABLE

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Dys4ia, © Anna Anthropy

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Contrast, © Compulsion Games

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Prism Shell, © Brooklyn Gamery

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To review:

• Balance complexity with value

• Create a cohesive cross-platform system

• Playtest production-ready builds

• Add Easter eggs

• Capitalize on emotions

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Thank you!Questions?

Tweet me @cattsmall.