beyond gamification: lessons from game design for engaging users
DESCRIPTION
See the video here: http://conveyux.com/past_session/beyond-gamification-lessons-from-game-design-for-engaging-users-catt-small/ When UX designers think of techniques that have been borrowed from game design, gamification is often the first approach that comes to mind. However, the oversaturation of gamification in products we use every day can cause fatigue. Not every product needs a system of achievements. UX practitioners can learn so much more from game design. In this talk, I explored other ways to engage users in products via game design concepts without coming off as gimmicky.TRANSCRIPT
Beyond GamificationLessons from Game Design for Engaging Users
Catt Small @cattsmall
I’m Catt Small
I’m a gamer
I’m a UX designer & developer
Bedrocket Media Ventures
I’m an event coordinator
I’m a teacher
The Code Liberation Foundation
I’m a game maker
Quantum Box
UX is a hybrid
Jurassic Park
The field is constantly
EVOLVING
UX Game Design
pettileaf.deviantart.com
ACHIEVEMENTS LEVELING UP
STRATEGY MOOD
EMOTIONS
What UX can learn from games
Complexity vs. Value
Very confusingNot enough meaning, too much complexity
Very interestingMore usefulness/meaning than complexity
At least a 1:1 ratio
ComplexityUsefulness
Five Stages, © Asia Hoe, Catt Small & Chris Algoo
Five Stages, © Asia Hoe, Catt Small, & Chris Algoo
BREAK DOWN complex features
Prioritize features
Complex feature
Part 1
Part 2
Part 3
Let users contribute
content
Allow users to sign in w/o
Content screening
process
Front-end user CMS
Be consistent across platforms
Both games © SEGA
Sonic 2, Game GearSonic 2, Genesis/Mega Drive
Spelunky, © Mossmouth, LLC
Prism Shell, © Brooklyn Gamery
Since 2011,
MORE SMARTPHONES have sold than computers
Don’t assume anythingAbout how people use your services
Playtest production-ready code
Test more than just
PROTOTYPES
FEEL
Your product should feel
RESPONSIVE
Add Easter eggs
ellythegee.deviantart.com
Easter eggs are
RELATABLE
Game Players Game Makers
Sonic Generations, © SEGA
Sonic Generations, © SEGA
Your product has
PERSONALITY
BOND
Capitalize on emotions
FUN
MEMORABLE
Dys4ia, © Anna Anthropy
Contrast, © Compulsion Games
Prism Shell, © Brooklyn Gamery
To review:
• Balance complexity with value
• Create a cohesive cross-platform system
• Playtest production-ready builds
• Add Easter eggs
• Capitalize on emotions
Thank you!Questions?
Tweet me @cattsmall.