beyond greater noida
TRANSCRIPT
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(Distt.Bulandsheher)
Strategic & Creative Roadmap
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Recapping the brief..
One of the biggest planned township of NCT of Delhi. Adjacent to the border of Greater Noida.
With construction of rail over bridge, the connectivity toGreater Noida will be smooth.
The proposed township will be an integrated one with all th
benefits of a modern township like civic amenities (schoolscolleges, hospitals) recreational activities (golf,commercial/shopping, club house) and consumer offerings(villas, plots, group housing) etc.
Connected through various highways, Proposed Airport in t
viscinity and proposed Metro connectivity.
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THE REAL ESTATE SCENARIO
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The unprecedented growth
The Indian real estate industry is roughly about 5% of t
nations GDP in 2009-2010 Commercial sector is expected to grow at a CAGR of 20
22% in next 5 years
The organized retail is expected to grow at a CAGR of 1
in the next 5 years Hospitality sector is getting a big push from growing In
tourism industry, which is expected to grow at the rate
8.8% till the year 2013, Low cost airlines, as a medical
tourism destination, MICE destination and internationa
events like commonwealth games
In SEZ, currently, India has more than 1022 units in
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The unprecedented growth
Key Growth Drivers Residential:
Rapid urbanization
Decreasing household size,
Top-line Income growing multifold Increasing working age population and increasing
income levels
Retail sector
Rising consumerism Doubling of disposable income
Entry of international retailers
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Problems this growth has leto
The problems of DelhiTraffic Congested roads Overloaded, full -capacity Infrastructure Overcrowded Markets Population and Pollution
Why are people moving out? Sky rocketing real estate prices in Delhi Movement of Commercial and Industrial Units out
Delhi Development of Socio-Economic clusters like Noida
Gurgaon
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Delhi and Suburbs!
NEW DELHIBungalows. AndBunglows brokendown to create
independentfloors
NOIDAWith Armyquarters,
Noidaflourished
with bungalowculture but
moved on themulti-storey
one.
GHAZIABADPoor Mans
Noida,Affordable,multi-story
culturemixed withsmall sizedrow houses
GreaterNOIDA
Developed asExtension
of Noida.With NEPZand
Industriescame this
opportunity
FARIDABADMiddle Classs Gurgaon,Luxury of space, luxury
amenitiesat affordable pricing is a
GURGAON
GreenerPastures afterchoked andexpensive
Delhi,promise ofgood life,
proximity to
airport.Manesar
Gurgaon Suburb hadplayed a major role in the
development of industrial andcommercial projects
Sonipat &KundliInvestor
Driven. FarmHouses ,weekend
Homes, newApartmentculture.
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The decision parameters
Consumers buying criteria is based on 3levels
By Budget
The amount of money he is ready to spend on his
desired property. By Destination
Where is it that he wants to buy his property
By Asset Class
Kind of property he is planning to buy(commercial/retail/office/residential etc.)
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COMPETITION
How is consumer being wooed?
GAUR CITY
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LAVASA isbeing projected asa future city thateliminates the
problems that are
faced in traditionalcities like DelhiMumbai, Pune,Bangalore etc.
GREENSSPORTS
CITY,positioned as a city
that provides forunmatchedexperience
highlighting the F1circuit, the only oneof its kind in India.
GAUR CITY.With Delhi NCRexploding, time
spent ontravelling is a
concern. GaurCity is addressingthe benefit of an
integratedtownship.
WAVECITYA 1700 acre
development,addresses the sameproblem of distanceand plan for everyfacility close by.
VATIKA
INDIANEXT
With existing citiesgetting crowdedVatika presents a
next level futuristictownship, that hasall the facilities aperson can need.
Raj NagarExtension
CrossingsRepublicMahagunpuram.
HeartbeatcityNirvanaCountry
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Key Differentiated Factors
1 Problem Solution Problems of existing city
gives out the reason for newintegrated townships toexist.
Self containment is the keyas everything in NCRinvolves huge travellingtime.
Meticulous Planning and
Modern yet natureinfluenced landscaping.
2 Feature Specific A golf course in the
township has become thesingle largest selling poin
Some specific features lik
pricing, F1 race track etc Location and accessibility
also a key factor.
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Communicating through
PROBLEM SOLUTIONor driven by a
FEATUREwhat is it that aconsumer wants?
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Typically looks at: Recently
launched / Ready
to move inprojects
In an inhabitedlocation
Connectivity /Accessibility
Is in the age group
of 28-45 years.
Is ready tocompromise on: Distance provided
connectivity isgood
Habitationprovided price islow (withinbudget)
FIRST TIME BUYER
Upgrader,considers: Soon to be ready /
Ready to move-inproperty. Closer to city, less
distant thanexisting one.
Inhabited locationwith developed
infrastructure Connectivity/Acces
sibility
Within the agegroup of 35-55years.
Is ready tocompromise on: Price, provided the
location is better
REPEAT BUYER
For future usage,considers: Recently
launchedprojects. Futuristic outlook Resale value
In the age groupof 30-60 years
Is ready tocompromise on: Distance from
the city, providedprospects ofdevelopment arebetter.
Overall Price,provided the sizeof property isbigger.
REPEAT BUYER INVEST
Is in the fra Recently
launched
projects, Good pro
of end uscoming i
Overallinfrastrudevelopm
30-60 yearage.
Is ready tocompromis Time for
provided
margins bigger.