www.apqc.org/kmconf12

BEYOND KM THE ROAD TO

KNOWLEDGE- DRIVEN E XCELLENCEAPQC’S 17TH ANNUAL

KNOWLEDGE MANAGEMENT CONFERENCE AND TRAINING

HOUSTONIAN HOTEL, CLUB & SPA

HOUSTON, TEXAS

APRIL 23–27, 2012

APQC’s 2012 Knowledge Management Conference and Training is

just around the corner and, like in years past, you can count on it

being the most intellectually stimulating event you’ll attend all year.

For 17 years, we’ve hosted hundreds of forward-thinking business leaders and KM

practitioners for a conference experience unlike any other. We offer an exhibit-free

environment that is warm, welcoming, and conducive to learning, making it easy

for our attendees to connect, network, and build lasting relationships.

In keeping with this year’s theme, we want to challenge our attendees to think

beyond traditional views of KM and focus more broadly on knowledge-driven

excellence. The practitioners we’ve invited to speak have built sustainable

KM programs by striking the right balance of strategy, people, process, and

technology. Their sessions will not only introduce innovative KM approaches,

but also explore how those approaches affect business-critical issues like

time-to-competency, customer intimacy, new product development, safety,

quality, and profi tability. We want our conference attendees to go back to their

organizations with solid, practical ideas about how they can apply KM to improve

business outcomes.

THE YEAR OF THE KM APP

Picture KM as a mobile application. What would you want it to do? During this

year’s conference, APQC will lead a working session aimed at expanding your

thinking about what is possible. You will hear about apps that companies are

using to put KM in the fl ow of work and provide access to expertise at critical

moments. The session will culminate with an exercise allowing you to try your

hand at designing your own KM app.

BEYOND KM THE ROAD TO

KNOWLEDGE-DRIVEN EXCELLENCE

KEYNOTES

KM and BeyondDr. Carla O’Dell APQC president, author, and leading authority on KM

PEAK: How Great Companies Get Their Mojo from MaslowChip ConleyFounder and CEO, Joie de Vivre Hospitality, and author

The Road to Knowledge-Driven Excellence Is Paved with ConversationNancy DixonResearcher and consultant, Common Knowledge Associates

Participatory Problem Solving: How the Democratization of Technology Makes Us SmarterRiley CraneSenior postdoctoral fellow, Massachusetts Institute of Technology

PRE-CONFERENCE TRAINING

Pre-conference training is perfect for those looking to explore new concepts and refi ne their skills. This year we are offering workshops for every level of participant expertise. Visit www.apqc.org/kmconf12 for a full description of these courses (CEU credits available).

• Applying Process Management in Your Organization (April 24)• Communities of Practice: KM’s Killer App (April 25)• Knowledge Elicitation: An Approach to Retain Valuable Knowledge (April 24–25)• Knowledge Management Strategy (April 23)• Knowledge Mapping (April 23)• Measuring the Impact of Knowledge Management (April 24)• Positioning KM for the Future: An Advanced Practitioners Workshop (April 25)• Process Frameworks and End-to-End Processes (April 25)

BREAKOUT SESSIONS

This year’s agenda includes 14 of our traditional breakout sessions featuring senior executives from major corporations and exceptional thought leaders in KM sharing case studies and stories of success. We’ve added several new sessions with an innovative format. Three sessions will take on an interactive structure with a spirited exchange of ideas between audience and experts. We will also offer two open sessions whose topics will be decided through live audience voting. APQC and experts will be there to seed the groups and ensure a stimulating outcome.

This year’s presenting organizations include:APQCChevronConocoPhillipsDeloitteEcopetrol S.A. Federal Reserve Bank of ClevelandFluor Corporation

General Mills Inc.L-3 CommunicationsManpowerGroupMarathon OilMcDermott ConsultingMerckSchlumberger

Singapore Armed ForcesThe Toro CompanyThe World BankU.S. Army Natick Soldier ResearchU.S. Defense Intelligence AgencyWipro Technologies

MONDAY, APRIL 23

8:00 a.m. Registration/Breakfast 8:30 a.m. Pre-Conference Training12:00 p.m. Lunch 1:00 p.m. Pre-Conference Training 5:00 p.m. Training Adjourned

TUESDAY, APRIL 24

8:00 a.m. Registration/Breakfast 8:30 a.m. Pre-Conference Training12:00 p.m. Lunch 1:00 p.m. Pre-Conference Training 5:00 p.m. Networking Reception

WEDNESDAY, APRIL 25

8:00 a.m. Registration/Breakfast 8:30 a.m. Pre-Conference Training12:00 p.m. Lunch 1:00 p.m. Pre-Conference Training 5:00 p.m. Training Adjourned

THURSDAY, APRIL 26

7:30 a.m. Registration/Continental Breakfast 8:00 a.m. Welcome 8:15 a.m. Keynote: Carla O’Dell 9:30 a.m. Keynote: Chip Conley11:00 a.m. Concurrent Breakout Sessions12:00 p.m. “Birds of a Feather” Lunch 1:15 p.m. Concurrent Breakout and Open Sessions 2:30 p.m. Concurrent Breakout and Open Sessions 4:00 p.m. Advanced KM Practitioners Panel Discussion 5:00 p.m. Networking Reception

FRIDAY, APRIL 27

7:30 a.m. Registration/Continental Breakfast 8:15 a.m. Recap Day 1 8:45 a.m. Keynote: Riley Crane 9:45 a.m. Keynote: Nancy Dixon11:00 a.m. Concurrent Breakout Sessions12:00 p.m. “Birds of a Feather” Lunch 1:00 p.m. General Session: Designing the Next Big Thing – A KM App 2:45 p.m. Closing Remarks

AGENDA

This year’s agenda features some new and exciting facets. We offer a good mix of

general sessions and breakout sessions for attendees to choose from. Below is the

conference at a glance. Visit www.apqc.org/kmconf12 for the full agenda.

REGISTRATION FEES

Knowledge Management ConferenceEarly-BirdAfter March 26, 2012

Pre-Conference Training WorkshopsApplying Process Management in Your OrganizationCommunities of PracticeKnowledge ElicitationKnowledge MappingKnowledge Management StrategyMeasuring the Impact of Knowledge ManagementPositioning KM for the FutureProcess Frameworks and End-to-End Processes

Multiple Attendee DiscountSave $100 per person when two paying individuals from the same organization register for the conference. Save $200 per person when three to fi ve paying individuals from the same organization register for the conference. Contact dnorman@apqc.org to receive the discount code.

To RegisterVisit www.apqc.org/km12registration, call 800-776-9676 or +1-713-681-4020, or e-mail dnorman@apqc.org.

LocationAll pre-conference training and conference events will take place at The Houstonian Hotel, Club & Spa and APQC headquarters (located adjacent to The Houstonian).

Hotel InformationAPQC has reserved a limited block of sleeping rooms at the four-star, four-diamond Housto-nian Hotel, Club & Spa at $215/single, plus 17 percent tax. To receive the discounted rate, contact the Houstonian Hotel, Club & Spa by March 28, 2012, and identify yourself as an APQC KM Conference attendee.

All hotel services may be viewed at www.houstonian.com. For reservations, call800-231-2759 or +1-713-680-2626 or e-mail requests to reservations@houstonian.com.

Member$1,395$1,695

Member$790$790$1150$650$790$790$1150$790

Nonmember $1,595$1,895

Nonmember$895$895$1350$795$895$895$1350$895

APQC123 North Post Oak Lane, Third FloorHouston, TX 77024phone: +1-713-681-4020 or 800-776-9676www.apqc.org

Houstonian Hotel, Club & Spa111 North Post Oak LaneHouston, TX 77024phone: +1-713-680-2626 or 800-231-2759www.houstonian.com

Register by the early-bird date of March 26 to save $300. Also, take advantage of our group discounts when you register two or more individuals from the same organization.

123 North Post Oak Lane, Third Floor • Houston, Texas 77024-7797phone: 800-776-9676 or +1-713-681-4020 • fax: +1-713-681-3705www.apqc.org • e-mail: apqcinfo@apqc.org

Register by the early-bird date of March 26 to save $300.

Take advantage of our group discounts when you register

two or more individuals from your organization.

BEYOND KM THE ROAD TO

KNOWLEDGE- DRIVEN E XCELLENCE

www.apqc.org/kmconf12

APQC’S 17TH ANNUAL

KNOWLEDGE MANAGEMENT CONFERENCE AND TRAINING

HOUSTONIAN HOTEL, CLUB & SPA

HOUSTON, TEXAS

APRIL 23–27, 2012