BEYOND MVP: CREATING YOUR MINIMUM LOVEABLE PRODUCT @ W E L O V E L E A N

L A U R E N C E M c C A H I L L / L E A N C O N F 2 0 1 4

GOOD AND CHEAP AIN’T FAST

FAST AND GOOD AIN’T CHEAP

CHEAP AND FAST SURE AIN’T GOOD

THE SPEED V QUALITY TRADE-OFF

LAUNCHING EARLY QUALITY OF EXPERIENCE

MINIMUM VIABLE PRODUCT

“ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT CUSTOMERS WITH THE LEAST EFFORT.

“ USING A MERELY VIABLE PRODUCT IS LIKE VISITING SOMEONE IN AN INTENSIVE CARE UNIT. THEY’RE ALIVE, BUT NOT FUN TO SPEND TIME WITH.

“ IF YOU DECIDE TO BUILD A FEATURE, YOU SHOULD LIVE UP TO AT LEAST A BASIC STANDARD OF EXECUTION ON THE EXPERIENCE SIDE.

MINIMUM LOVEABLE PRODUCT

“ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF LOVE FROM CUSTOMERS WITH THE LEAST EFFORT.

“BUILD SOMETHING THAT A SMALL

AMOUNT OF USERS LOVE”

SOURCE: Y COMBINATOR!

THINK

BIG

START SMALL

“ DON’T MAKE CUSTOMERS HAPPY. MAKE HAPPY CUSTOMERS. DHARMESH SHAH

10 TIPS TO MAKE IT MINIMUM LOVEABLE

BUILD SH!T THAT MATTERS

1

START WITH

WHY?

THE VISION

PINPOINT YOUR PURPOSE & VALUES

FOCUS

2

“ IF YOU CAN'T FIT EVERYTHING IN WITHIN THE TIME AND BUDGET ALLOTTED THEN DON'T EXPAND THE TIME AND BUDGET. INSTEAD, PULL BACK THE SCOPE

BLUE OCEAN STRATEGY

TIMEBOX IT

3

SOLVE HIGH

VALUE PROBLEMS

4

5 MINS

LIFE’S TOO SHORT… TO BUILD SOMETHING NOBODY WANTS

VALUE PROPOSITION CANVAS

ADD SURPRISE &DELIGHT

5

KANO MODEL

INVEST IN DESIGN

6

GET ‘EM HUNGRY

FOR MORE

7

BUILD YOUR TRIBE

8

WHO’S GONNA LOVE YA?

CREATE A MANIFESTO

IF YOU CARE THEY’LL CARE

MAKE IT

REMARKABLE

9

“ IF YOU MAKE CUSTOMERS UNHAPPY IN THE PHYSICAL WORLD, THEY MIGHT EACH TELL 6 FRIENDS. IF YOU MAKE CUSTOMERS UNHAPPY ON THE INTERNET, THEY CAN EACH TELL 6,000 FRIENDS. JEFF BEZOS

DON’T BE

LONELY

10

5 MINS

PIVOT = A CHANGE IN STRATEGY NOT A CHANGE IN VISION

IN SUMMARY

GAIN A FOLLOWING WHILE EXPLORING

OPPORTUNITIES

VIABLE DELIGHTFUL

REMARKABLE TRIBAL

VIABLE

VANITY Flickr image from angermann

VALIDATION

DELIGHTFUL

DESIGN FOR

EMOTION

(n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS

REMARKABLE

THE NET PROMOTER SCORE

TRIBAL

BUILD YOUR TRIBE

8

GET THE BALANCE RIGHT

LAUNCHING EARLY QUALITY OF EXPERIENCE

BUT… BE AWARE

A BEAUTIFUL DESIGN HIDING A FLAWED BUSINESS IDEA

OR A VALUABLE BUSINESS IDEA

HINDERED BY A FLAWED DESIGN

THANKS