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Dear Corporate-Innovators, Entrepreneurs and Investors

What does skincare have to do with automobiles? What does rocket science have to do with your health?

Not much.

But the skincare company Biotherm, a L’Oréal Group company, and Renault saw things a bit differently. They created the SpaCar with an intelligent

climate control system that mitigates the drying effects of standard vehicle air conditioning, as well as a scent dispenser for aromatherapy while you’re driving,

and other innovative features.

Similarly, Medtronic (Given Imaging) applied optics technology used in the Israeli Defense Industry to create the first camera pill, for wireless capsule

endoscopy.

And sometimes, these odd combinations are dependent on creative thinking at just the right moment, such as when a chance encounter between executives

from Cirque de Soleil and Reebok led to a new fitness trend and a line of exercise accessories.

All these projects are examples of how unconventional collaborations that cut across industry boundaries can generate massive value for corporations, start-

ups, investors and, most importantly, ordinary citizens - our ultimate clients.

Beyond Open InnovationExpect the Unexpected

3 December 2020 I Hilton Hotel I Tel Aviv, Israel

Beyond Open Innovation

Companies, faced with continuous change, are asking themselves new

questions and looking for answers in places they previously never would have

considered. It is not an easy path, but it can be highly rewarding.

We are very pleased to invite you to The Arena, a festive and first-of-

its-kind conference for cross-industry innovation that goes beyond open

innovation. Bringing together corporations, technology ventures, investors, and

other potential partners from many different industries, The Arena will be a

celebration of Israeli innovation, in all its richness (and, sometimes, craziness).

What happens in The Arena?

The Arena is a unique opportunity for concentrated and high-quality exposure

of technology innovations to entirely new audiences, as well as the premier

venue for learning about exciting developments underway

in sectors you are less familiar with.

The Arena event will include:

A two-hour general opening session, with short presentations on fascinating

examples of moving beyond Open Innovation, and how we can integrate

diverse individuals, roles and companies in powerful cross-industry strategies.

An inspirational keynote speaker.

Exhibition booths, offering a tour of the latest innovations by organizations

across a wide array of sectors.

Prearranged cross-industry one-on-one meetings, specifically designed to

lay the groundwork for potential professional collaborations, joint research and

development, and novel integrations.

The one-on-one cross-industry meetings will be arranged prior to the event

via a digital platform with a searchable, intelligent database. Conference

participants will add their details to the platform two months in advance, with

individual entrepreneurs and start-ups sharing information on their innovations,

and established companies describing their current challenges. When two

participants agree to meet based on information shared on the platform,

the system automatically cross-checks the parties’ calendars and offers an

available time slot and table for a meeting during the conference.

Companies identify their challenges

The challenges are uploaded to our platform

other companies offer solutions

Our system matches the challenges with potential solutions

The system schedules a meeting between the

companies

In addition, experienced innovation consultants can be hired through

The Arena organizers to analyze the uploaded data, meet with company

representatives, and identify other conference participants who may be a

valuable match for enriching conversations.

With real-world examples, inspiring speakers, and facilitated one-on-one

meetings, The Arena is the first venue of its kind for new and unexpected

actionable opportunities.

How it works?

We invite you to enter The Arena

Along with 1,000+ innovative ventures and companies of all sizes, you will

have the opportunity to connect with potential partners relevant to your field

and promote your business goals, among some of the most interesting people

active in today’s Israeli technology sector.

Levels of Support, Acknowledgements and Benefits:

Level determined by the accumulation of items of value

Diamond(only 1 company)

30,000 USD

Benefits: Logo and Company Profile on Conference website and mobile application, opportunity to publish the Challenges on the Conference website,

6 registrations.

Benefits: Logo and Company Profile on Conference website and mobile application, opportunity to publish the Challenges on the Conference website,

4 registrations

Benefits: Logo and Company Profile on Conference website and mobile

application, opportunity to publish the Challenges on the Conference website,

3 registrations

Benefits: Logo and Company Profile on Conference website and mobile

application, opportunity to publish the Challenges on the Conference website,

2 registrations

Gold(up to 3 companies)

25,000 USD

Silver

20,000 USD

Bronze

15,000 USD

The support category status will be allocated upon the total amount of your

support contribution. The total contribution will consist of items such as

advertisements, sponsored sessions and exhibition space. All rates exclude VAT

where applicable.

All event sponsors will be able to take part in The Arena’s content advisory

committee, as well as being mentioned in the conference’s marketing and

other PR materials.

The Diamond sponsor will also have access to all conference participants

(participants who agreed to share their information), will be provided with

personalized guidance in analyzing how company challenges may be met by

various Arena attendees and will enjoy professional support during and after

the conference.

For further details regarding sponsorship, participation in the conference, or any

other questions, please send an email to: Oranit@Oranitido.com

General Support Opportunities

Support of Speaker

USD 20,000

Opportunity to support one of the Keynote Speakers attending the Conference.

Support of the Opening session

USD 30,000

Opportunity to support the Opening Session of the Conference. Company logo will be on the screens in the hall and on rollups will be provided at the entrance

of the hall.

Webinar

USD 30,000

Opportunity to support the Opening Session of the Conference. Company logo will be on the screens in the hall and on rollups will be provided at the entrance

of the hall.

Support of “CEO talks unplugged”

USD 5000

Opportunity to support a talk of 10 minutes (+ 5 minutes questions) in the apposite space in the exhibition area.

Mobile Application

USD 20,000

Exclusive sponsorship provides high-exposure placement in the application in order to drive traffic to the company’s onsite presence or website.

● Measure your return on investment down to the click

● Every time an attendee requires event information, they will be accessing the application.

● Prior to arriving at the home page, they will be exposed to your logo.

● Provide attendees in close proximity or specific sessions and timely offers. Even those searching through the application for other reasons will be attracted.

● Supporter acknowledgement on the splash/pop-up screen of the app: “Supported by: company name/logo” (product logo not permitted).

● 2 “push notifications” are included in the sponsorship package.

WI-FI

USD 8000

Company name as the Wi-Fi access username/password

Mobile Charging Station

USD 8000

The charging station will be made available to all participants to charge electronic devices during the Congress, placed in a highly visible area.

Opportunity to brand the charging station with your company name and logo.

Participants’ Lanyards (provided in-kind)

USD 5000

Opportunity to support branded lanyards for all participants of the Congress.

Energy Bars for B2B stations (Provided in-kind)

USD 2000

Opportunity to provide energy bars for the B2B event (can be branded with company name and logo).

Water Bottles (Provided in-kind)

USD 3000

Opportunity to provided branded water bottles for the B2B event (can be branded with company name and logo).

Coffee Break

USD 5000

Opportunity to support a coffee break for all participants of the Congress.

Sponsor will be given the opportunity to provide branded items and one roll-up will be provided with the logo of the company

Closing event

USD 25,000

Opportunity to support the closing event for all participants of the Congress.

Opportunity to provide company logo for signs at the entrance of the closing event.

Opportunity to provide branded items with company logo to be used during the closing event.

Advertising opportunities

Exhibition

Logo + Advertisement in mobile application

USD 3500

Company logo and advertisement in the mobile application.

Exhibition space

USD 8000

Net space 3 x 2 M (6 SQM)

2 exhibitors registrations

Table and two chairs

Basic electricity (one socket)

Logo and company profile on website and mobile application

Additional exhibitor registrations available for $ 250 per badge

Push Notification in mobile application

USD 500

Stand equipment (Furniture, partition walls, carpets, telephone and data

lines, stand cleaning, Supporters’ insurance, logistics, etc.) and additional

services may be ordered separately. The technical manuals will be

published online.

All rates exclude VAT where applicable

Tailor-Made Support Packages

Support packages may be tailored to suit the company’s budget and interests

and in order to maximize visibility and to best promote products and services.

Please contact the Industry Liaison and Exhibition Manager, Daniela Bloch, for

further information: danielab@comtecint.com

Registration fees for companies

Start ups

USD 85 per person

Access to B2B link.

Corporate

USD 350 per person

Access to B2B link.

Oranit IdoFounder and Chief Executive

The force behind The Arena, Oranit Ido is a lecturer and consultant on

innovation processes who specializes in entrepreneurship, marketing strategy,

and business development. She has been a Special Projects advisor for several

government offices, as well as for leading commercial entities.

In addition, Ido curates content and organizes high-level conferences of

entrepreneurs, researchers, and medical professionals. These include:

The D9 Leading Digital Governance Conference,

on behalf of the Israeli Ministry of Social Equality.

TEDMED Live Israel

Conferences and events for mHealth Women,

a forum Ido founded for leading women in the medical industry.

She currently serves as the organization’s chair.

Contact Oranit at 0528523131 or at oranit.ido@gmail.com

Daniel BenaimCEO and Founder of Comtecgroup

Daniel Benaim sees his partnership in The Arena as a direct contribution to

the goal he set for himself in establishing Comtecgroup - creating a global

community of knowledge-sharing and enrichment. He sees the modern

globalization of information as an ongoing opportunity to learn about both the

latest innovations and the world’s diverse cultures. Speaking Hebrew, English,

Spanish and French, Daniel remains a man of the people and places connecting

with clients at the top of the Comtecgroup agenda.

With a passion for music and sound, Benaim began his professional career

as a sound technician. He established the company that would become

Comtecgroup in 1982.

Benaim organizes and produces many pro bono events and served as

chairman of the board of Special Olympics Israel. He has contributed much

of his time to promoting and improving sports opportunities

for children with disabilities.

Production companyfor The Arena 2020

Comtecgroup, founded in 1982 as Comtec, is a one-stop-shop production

company and event organizer. The company specializes in planning, organizing,

producing and managing professional events in the fields of medicine, sports,

and business, as well as private affairs of all sizes.

With offices in Israel, China, Spain, and the United States, Comtecgroup is

committed to the success of every one of its global clients. The company’s

memorable events are uniquely crafted, down to the last detail, to meet each

customer’s specific needs and budget. While no two events may be alike, every

Comtecgroup project is of the same high quality.

“It’s all about people.” – Daniel Benaim, CEO and Founder

Not just a slogan, but a way of life.