beyond post click by dmg - dsnr media group
DESCRIPTION
DMG proudly presents its newly developed post-click optimization technologyTRANSCRIPT
Beyond Post- Click:Landing Page & Conversion Funnel Optimization with Pre-Click Information
Why Focus on Post-Click?
This is the MOST critical stage in the online campaign Value Chain, since it generates the actual RESULT$
Post-ClickPre -Click
Creative/ Banners Media /
PlacementClicks“Pool”
Conversion Funnel Results
Online Campaign Value Chain
Currently most of the optimization deals with Pre-Click and in some cases stand alone LPs
Currently most of the optimization deals with Pre-Click and in some cases stand alone LPs
But this is only a partial picture!…Every impression, click & registration carries
a WORLD of meaning
Maximizing the power of every dollar spent --- lies in enabling the closest possible
Visitor’s Interests (pre-click info)
Advertiser’s Call for Action (post-click action)
MATCH
digging into the Clicks ‘pool’ as not all Visitors created equaldigging into the Clicks ‘pool’ as not all Visitors created equal
Introducing a New Optimization Strategy
Post-click optimization as an integral part of the value chain
-still Optimizing Each component Separately-Media for audience -Creative for engagement / qualification -Landing pages and conversion funnels for Conversion Rate & Customer Value
-while Looking at the Whole picture: Inter-effects /Inter-relations between components
Looking for the Best performing Combinations
•The Price Point that works for Media
•The Creative that fits Audience segment
•The Landing Page that: supportsPromotional Offer, fits the specific Audience on a specific Media and the right Creativefor the media • Different combinations for Different Target audience, even across various media sources
Pre ClickPre Click
Creative Media Placement Clicks Conversion Funnel
Results
Post Conversion
Looking for the Best performing Combinations
Post ClickPost Click
eCPA <
Optimizing Result$
Margin>>eRPA>>
Revenue Per Acquisition/ Post Conversion Realizing that…
Not All Conversions are Created Equal
Post Conversion Optimization
Realize Your customers’ VALUE and distinguish between them
-Based on their Origins:- Promotional Offers
-Media Types -Creative & Conversion Funnels
Not only report reality correctly, but also IMPROVE your reality.…
For example – you found that the one particular conversion funnel tend to yield higher value clients – try and apply this funnel to more campaigns – and hence get more clients of higher value.
The challenge
Handling Complex Large-Scale Campaigns
• Large amounts of data
• Multivariate decision making
• Minimum delays
Understanding all those elements isn’t enough…
The Right Technology is KEY to bringing it all together so the Outcome is Meaningful & Actionable
Delivering the right landing page& conversion funnel to the right visitors!
Total Control of the Value Chain from Impression to Conversion
Integrated Value Chain Optimization Optimize Landing pages and conversion funnels!
As an integral part of the value chain Taking the guess-work out of the post-click process
The Right Technology required!
Raising ROI, maximizing Results!
Questions?
Excellent QuestionsTo which I have the answers..
• What’s so new here?• What technology do you recommend? • What should we expect as for improvement?
