beyond post & pray: 5 steps to writing effective job posts
DESCRIPTION
Finding qualified candidates is a challenge. In this recent webinar we showed attendees how they can easily get their jobs in front of the right candidates at the right time. Focusing on how to: - Craft irresistible job descriptions:Make your business stand out. - Target your jobs: Post and promote to just the right candidates. - Track your job's success: Measure and improve your job's performance.TRANSCRIPT
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Beyond Post and Pray:
5 Steps to Effective Job Descriptions Start at 10.00 GMT / 11.00 CET
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Your presenter
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Learn how to:
Write job descriptions that get applicants
Catch the eye of passive talent
Level the recruiting playing field
Choose between Job Posts & Job Slots
Leverage analytics to optimize your job
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Tip #1 – Research first, write later
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Start with the end in mind
Run a search to research your ideal candidate
– What keywords are in their summaries?
– What skills and endorsements do they list?
– What types of companies have they worked at?
– What did they study in school?
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iE Tech, Infomatrix
Amy Miller Acme Tech
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Additional Research
1. What is your EVP (Employee Value Proposition)
2. Check some of our extra insights about Talent Pools:
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Some extra insights
http://www.slideshare.net/linkedin-talent-solutions/tagged/Talent%20Pools%20Analysis/5
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Tip #2 – Nailing the perfect job title
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Save creativity for the job description,
not the title
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Tip #3 – The power of a conversational tone
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Word choice matters
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Tip #4 – Showcase what the candidate can do in the role
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Highlight the position’s impact
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Tip #5 – Experiment with new formats
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A picture speaks a thousand words
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Job Posts and Job Slots
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Sponsor your job
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Mobile
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After the writing is over, go the extra mile
Follow up with Profile Matches
Broadcast your job
Keep growing your Employer Brand
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Use your other channels
Facebook: tell in short sentences:
• Jobtitle
• What kind of job it is
• Who should apply
• Where the job is located
And embed link to jobpost on LinkedIn
Twitter: tell in 140 characters things like:
• A fun slogan
• A ‘cry for help’ from a colleague
• Post from the jobleavers’ perspective
Embed link to jobpost on LinkedIn
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Test, measure and do what works
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Views
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Applies
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Shares
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Q & A