beyond realtime marketing: become a realtime brand. -- chris lindland, betabrand
DESCRIPTION
presentation by closing keynote speaker Chris Lindland of Betabrand at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.TRANSCRIPT
OUR MOTTO: AN EVIL MULTINATIONALCORPORATION HAS TOSTART SOMEWHERE.FOR NOW: PANTS!
OUR MOTTO: AN EVIL MULTINATIONALCORPORATION HAS TOSTART SOMEWHERE.FOR NOW: PANTS!
CORDAROUNDS &
THE CROTCHHEAT INDEX
* Cordarounds horizontal wales reduce inner-thigh friction, lowering your crotch heat index (CHI) by an astonishing 12%!
CORDAROUNDSDRASTICALLYLOWER YOURCROTCH HEAT INDEX.
99% FICTION1% FASHION
Creating Conversational Clothing
FASHION FW:DESIGN
FACT!VAGISOFTIS THE 2ND SOFTESTTHING IN THE UNIVERSE
TURNS OUT BIKERS ARE BLOGGERS, AND VICE VERSA.
200K+ Google Results
THEPRESSLIKES TOREAD TOO.
DRESS PANT SWEATPANTS:TAILORED FOR TWEETS
Hate + Love = Traffic
SOCK INSURANCE:AT LAST, SOCK INSURANCE!
Industry news!
EXECUTIVE HOODIES:NEWS JACKING
Fashion as breaking news
NEW IDEAS NON-STOP
Fashion week is every week.
MODEL CITIZEN
AT LAST…
IT’S FASHIONABLE TO BE DRUNK AND OUT OF FOCUS
IT’S FASHIONABLE TO BE BLURRY AND OVERWEIGHT.
IT’S FASHIONABLE TO LOOK LIKE AN IDIOT.
THANK YOU, INTERNET.
Digital Photos+
Cheap Storage+
Social Networks=
The Infinite Clothing Catalog
THE WEB WILL BUILD A MONSTER THIS HALLOWEEN.
BE THE TIP OF THE SPEAR IN THIS IMPORTANT REALTIME MARKETING EXPERIMENT.
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