beyond simple social
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Getting Beyond Simple SocialThomas Vander Wal
Deloitte KM Community :: 15 January 2013
Who is Thomas?
Isn’t Social Simple?
Getting to Mainstream
Goal 100%
Email in org took 5+ years to get to ~99%
Social often focuses on edge cases, not mainstream
Understand how the remaining 90% are social
40+ Social Lenses
5 Beginning Social Questions
Is it...
The person
How humans are social
Cultural influences- or cross cultural
Organizational constraints
Problems with the tools / service
InfoCloud Solutions, Inc. - 2008
Differing Perspectives
Personal
Collective
Community, Groups, & Teams
Collaborative
Newbie
Service Owner
External Developer
Social Scaling
Scaling and FunctionalityPe
ople
Par
ticip
atin
g
# of Objects in System
A
A - Personal Use
B
B - SerendipityC C - Mature Social
Tool
D
D - Complex SocialSystem
Dave Snowden’s Cynefin Framework
To Summarize...
Run to the light of complexity
Questions
Blog: http://www.personalinfocloud.comE-mail: [email protected]: tjvanderwalTwitter: @vanderwal or @infocloud
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