beyond the buzzwords: engaging supporters with your organization’s stories
DESCRIPTION
Given by Julie Dixon of Georgetown's Center for Social Impact Communication at the Booz Allen Hamilton Nonprofit Speaker Series on November 20, 2013.TRANSCRIPT
BEYOND THE BUZZWORDSEngaging Supporters with
Your Organization’s Stories
@jdldixon | @georgetowncsic
Storytelling is an important part ofour communications.
96%
I expect the importance of storytellingto increase in the coming 2 years.
90%
define “story.”
define “engagement.”
tell it socially.tell it visually.
don’t tell it.
tell it socially.Source: Miuenski (flickr)
slacktivism
pictivism
clicktivism
Source: Shane Pope (flickr)
consistent.platform-specific.
bite-sized.coordinated, yet casual.
diverse.
good social stories are…
tell it visually.
Sou
rce:
Can
did
a P
erf
orm
a (
flic
kr)
http://vimeo.com/43627069
consistent.varied.
real-time.more than images.
good visual stories are…
Source: likeablerodent (flickr)
don’t tell it. let others tell it for you.
diversify calls-to-action.equip & prompt.
recognize. reward. report.
keys to sharing
http://www.adaymadebetter.com/
