beyond the hype - examples of digital content models that are generating real revenue hammers,...
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Beyond the Hype - Examples of Digital Content Models that are Generating Real Revenue Hammers, Power, Content Presented by Nevo Hadas at AMLF 2012TRANSCRIPT
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Beyond the Hype - Examples of Digital Content Models that are Generating Real Revenue
Hammers, Power, Content
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When all you have is a hammer …
… every problem looks like a nail
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Distribution= Media Power.
Not Content Quality
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Internet democratizes distribution
Content Quality is more important
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No switching costs between media formats
…only as good as your last experience
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Content = anything that attracts an audience
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search50%
social20%
Journalism20%
Other10%
share of revenue
share of revenue
searchsocialJournalismOther
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Don’t fixate on ad funded or subscription
based journalism
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Brand interactions and connections with over200 000 consumers monthly
QUESTIONNAIRES
Using questionnaires linked to competitions to drive leads versus advertising
Effectiveness = greater reward
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Powerful opt in mechanisms provide branding, engagement and a cost per click model proven to
create high quality traffic.
CPC Advertising
Competing for Cost Per Click (CPC) spend by offering click based advertising
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Content sales and subscriptions
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Spice MobileContent sales in 12 countries
Majors and Local Artists (580)
6 Million daily subscribers @ US$ 2c/day
Over 1.4 Billion transactions last year
Offering services over data and IVR
• Music On Demand
• Dedications
• Ring back Tones
• Downloads
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Thank You